This is a presentation I gave as the keynote speaker at the Business to Business (B2B) Expo in Schererville, Indiana on Thursday, February 25, 2010. FYI: contains a few affiliate links for products I know, use and trust.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
10 Ways Your Business Can Use Social Media
1. 10 Ways Your Business
Can Use Social Media
By Kathy Sipple
Presented at the 2010 B2B NWI
Netwworking Professionals Expo
2. #1
Facebook Page
• Use a Page, not a Profile
• 400 million active users
• 2nd most popular web site in existence
(after Google.com) per Quantcast.com
• FBML Pages
3. #2
Twitter
• Too many benefits to list!
• Suggest you come for training to
understand it, or at least a Tweetup!
• 1 example: hashtags!
4. #3
LinkedIn
• Professional networking site
• Set up a company profile
• Select a custom URL
• Highest demographic group is $100k+
5. #4
Corporate Blog
• Helps SEO
• WordPress
• Hostmonster for affordable
hosting, as low as $3.95/month
• Blog Indiana
6. #5
Google Alerts
• Reputation management
• Industry & competitor alerts
7. #6
Collaborative Work Tools
• Google Wave (limited preview stage,
email me if you need an invite)
• Google Docs