Managing your online reputation
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Managing your online reputation
- 1. Managing Your Reputation Online Presented by Kathy Sipple
- 2. Importance? When potential customers search for you, what will they find? What is your (online) brand?
- 4. Estimated 131 billion searches per year in 2009
- 5. Global search grew 46% in 2009(January 2010, per ReadWrite Web)
- 6. SEARCH ENGINE MARKET SHARE has 85.75% market share (March 2010, per Net Applications)
- 7. ? Your Business Name
- 8. Myth: SEO vs. Yellow Pages: Times are Changing “I can avoid trouble by staying away from sites like Facebook and Twitter.”
- 9. Avoidance = Solution SEO vs. Yellow Pages: Times are Changing Just because you don’t join the conversation doesn’t mean it’s not happening. Web 2.0 opens up communication like never before.
- 10. Opportunity: Be proactive SEO vs. Yellow Pages: Times are Changing Seek input from “fans.” Set up alerts to monitor mentions of you, your company, employees, your industry, etc.
- 11. Accentuate the positive SEO vs. Yellow Pages: Times are Changing It’s not all about damage control! Viral opportunities to maximize impact of good news.
- 12. company name
- 15. Respond to negative mentions
- 18. Email newsletter, weekly social media tips
- 19. One on one consultation available
Notas del editor
- Is it consistent with PR messages that you control? Unfortunately we can’t control what is said online, but we can help make sure results are balanced.
- Ask for a show of hands. Keep YP in the car and maybe use it to order pizza, but otherwise I personally Google just about everything. Seems to be the trend for most.
- When we talk about online search, we’re really talking about Google—they have an overwhelming majority of the market share.
- Ostrich with head in the sand metaphor. Story about the