Get LinkedIn - Creating a Power Profile From CEO to college graduate putting together a powerful profile on LinkedIn is critical to building your personal brand.

1. Social Media Presentation:Get LinkedIn – Building a Power Profile Presented at: 2010 National Retail Federation, Loss Prevention Conference 2010 NACC Women In Business 2010 Tandem HR - Client Event CEO Groups @kathysteele

2. Get Business oriented social networking site used primarily for professional networking. LinkedIn has over 65 million members. What is LinkedIn for you? Manage Information That is Publicly Available About You Find and Be Found: Get Introduced to Potential Clients, Partners, Vendors and Prospects

3. Get Put your best face forward…

4. Get Improve your profile… Add a Headline That Will Draw Attention Add a Geographic Area Update Your Status #in Automatically Adds Tweets

5. Get Improve your profile… { Your Resume Recommendations Connections Websites Twitter Create a Vanity URL

6. Get Improve your profile…Summary Reorder Be Creative & Interesting • This is Your Elevator Speech • Sprinkle Your Summary with Search Terms • Work with a Professional Writer Add Specialties • People Search for This

7. Get Improve your profile…Experience Job Descriptions • Pepper your Experience with Search Terms • Have a Detailed Description for all Current and Past Roles

8. Get Improve your profile…Recommendations Give and Get Credible Recommendations • You Need Three for a Complete Profile • Highlight Different Roles • Relationship is What Matters MostGood – Fan / FriendBetter – Colleague / Business PartnerBest – Boss / Manager / Client

9. Get Improve your profile…Recommendations Get Credible Endorsements • Choose the Role • Be Selective • Write a Personal Message • Be Clear and Specific

10. Get Improve your profile…Connections

11. Get Improve your profile…Connections

12. Get Improve your profile…Connections

13. Get Improve your profile…Connections

14. Get Improve your profile…

15. Get Improve your profile…

16. Get Improve your profile…Applications

17. Get Improve your profile… Search People Borrow Ideas • Influencers • Industry Leaders • Job Titles

18. Get Improve your profile…Settings Settings Control • What Info is Viewable • Notifications • Who’s Viewed Your Profile

19. Get Improve your profile…Settings

20. Get Improve your profile…Settings

21. Get What’s next? Groups Join Groups • Local Networking • Industry Related • Your Customers Belong To • Your Competitors Belong To• You Add / Receive Value

22. Get What’s next? Groups

23. Get What’s next? Groups Join Groups • Showcase Your Memberships • Digest Emails - Select Frequency • Announcements • Messages

24. Get What’s next? Groups Join Groups • Discussions • News • Jobs • View Members

25. Get What’s next? Groups Discussions • Post Info Aligned with Group Missions / Values • Add Value to the Group • Ask a Question that Warrants Answers• Add Links to Details Area

26. Get What’s next? Groups News • Interesting News• Must Use External Link • Press Releases • Share

27. Get What’s next? Groups

28. Get What’s next? Groups More • Connect with Members

29. Get What’s next? Groups

30. Get What’s next? Groups

31. Get What’s next? Events

32. Get What’s next? Events

33. Get What’s next? Events

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35. Get What’s next? Events

36. Get What’s next? Events

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38. Questions