how can we help clients change Every week the white agency get together in teams for a little collaborative and competitive thought sharing in an initiative called 3 x 3.

1. Clients

3. Competent people resist change.

4. Why?

5. Because change threatens to make them less competent.

6. And competent people like being competent.

7. That's who they are, and sometimes that's all they've got.

8. No wonder they're not in a hurry to rock the boat.

10. What WE know If you think change is hard You won’t like irrelevance

18. “ I’ve got to get on Facespace”

20. David Ogilvy: “ The consumer is not an idiot. She is your wife.”

21. The client is not an idiot. She’s your Mum.

25. Simplicity reshape dull, everyday activities into fun challenges

26. Storytelling

27. people love series , episodes and chapters, that there is a beginning a middle and an end. People love a good cliff hanger, a tangent in a story line, the villain and the hero. They are sad when “season one” is over, but get all excited when “season two” kicks [in] but what they really love is to be involved in making stuff happen. What does Marcus know that you don't? http://www.craphammer.ca/2007/10/what-does-marcu.html

28. http://www.42entertainment.com/yearzero/

29. Sign on