Spotify allows free streaming of music on MP3 devices without ads or need for downloads, giving it an advantage over iTunes. However, Spotify is not compatible with Apple devices like iPhones and iPads, and it can be difficult to find individual songs. Spotify also faces threats from competitors like Apple Music and free alternatives like MOG, as well as potential lawsuits from artists.

1. Spotify SWOT
Strengths:
Spotify are promising audiences that they can stream music on your MP3 for free, you will
also be able to do this subscription free as well unlike iTunes where you will have to have an
Apple I’d and download all your music from the computer/laptop, where you can just do
this at ease on your MP3 device wherever you are, it gives opportunities to share music files
with friends.Whilst listening to your music on this MP3, you have the privilege of being able
to listen too it without ad’s, you can also get
instant playbacks.
Overall this is achieving the object of what they
are trying to do, breaking a space in the market
for new MP3’s.
Weaknessses:
The weaknesses of using Spotify is that you will
have to pay £10 a month to be able to use it, which some people may not want to do
considering you can use iTunes for free. This app/MP3 is also non compatible cloud devices,
meaning Ipods, Iphones, Apple computers and Ipads. To rectify this, I would change the
software that Spotify is being run on so that it can be compatible with the Apple products, I
would then make an app for it so that they can download it and use it.
It’s difficult to find just one song when using this; you have more luck finding the full album.
To make this easier I thought that they could have a category for albums and one for singles
so that you can search for either or at ease.
You will also get PUSH notifications which you are unable to turn off which some people
may get annoyed at because of being notified of things all the time. They could change this
so that there is an option for turning them off as this could potentially loose customers
having notifications sent to you all the time.
Opportunities:
Since Facebook has changed the landscape of social networking, Spotify have managed to
do the inevitable, the have managed to make Spotify connect with Facebook so that you can
share your music through there, so you can download music and share it through the app to
Facebook as you’re listening too it, this is something that you cant do with iTunes.
If they manage to break a gap in the market, they can become really big like apple and gain
an even bigger audience and be able to run fee free, which will gain even more of an
audience and hopefully make it become bigger than iTunes.

2. Threats:
The bad thing about Spotify and what it’s used for is that there is already a lot of
competition out there so it will be difficult to break a gap in the music market, Apple are big
contenders and are rated number 1 for almost everything, so Spotify will have to compete
with this with great difficulty. There is also a free version of Spotify being created which is
called MOG, this will mean that they will offer similar things to the Spotify which you will
have to pay for, now the more people that find out about this will switch to the free version,
which will mean that they will loose money and potentially go out of business. So to make
this gain a bit of a gap in the market, they could
have different styles of songs, for example,
they could have a version of Rihanna – What
now, in the original version, number 1 rated
acoustic, and number 1 rated remix, this could
help to give them more chance of getting in to
the market and stealing Apple’s audience.
Artists are now also threating to sue music
streaming apps due to not getting a cut of the
money that they are making from there song’s
being used.Spotify could give £1 for every purchase of the song of theirs that has been
listened too.