1. Task 4
Mood Boards

2. Idea 1 – Colours
For my first idea I have decided that I
would like to use colours that are quite
bright such as oranges and yellows. This
is because the colours will attract my
audience. I have decided to pick orange
because this is the original colours of
the irn-bru drink. I have also decided to
use this colour as it is the colour of the
drink. I will use orange and yellow as
the main colours of the theme however
if these colours look too bright then I
will maybe introduce a darker colour to
contrast the colours. I also want to use
a metallic gold colour for the theme as
this will represent that it is a special
edition drink, I also think that it will
interest the audience more if I use a
metallic gold.

3. Idea 1 – Fonts
For my font for my first idea I have decided to use a range of different fonts ranging from
sans serif fonts and also serif fonts. I have decided to select a range of sans serif fonts
because I think that they look bold and stand out to the audience, I have also decided to
pick these as they are similar to the original irn bru fonts. I particularly like franchise and
also headline as I think that these fonts stand out and give a statement. I have also
include a serif font which is copper penny however I don’t think that I will use this font
because it doesn't look very aesthetically pleasing or suitable for my brand.

4. Idea 1 – Images
I have selected a range of images which present my theme. I would like to encourage
people to buy the irn bru drink so I have decided to add images of celebrities and
athletes drinking the drink. By doing this I think that my audience will feel more
encouraged to buy the drink as the will see other people drinking the drink. I have also
decided to include images of the irn bru can I would like to include images of the can so
people are aware of what it looks like.

5. Idea 2 – Colours
These are just some colours which I would
like my products to include. I would like to
keep the original colours of the irn bru drink
which is blue and orange because I feel that
these colours are recognized already by the
audience. I would also like to introduce the
colours of metallic gold within the colour
scheme. I think that having this colour will
make the products look much more
interesting. The use of the colour gold
represents that it is special. I think that when
my audience sees the products with gold on
they will be more interested into buying the
product.

6. Idea 2 Fonts
For my second idea I have decided to select similar fonts as my first theme this is
because I think that using sans serif fonts will be appealing for my audience. The fonts
that I have chosen are all very bold and they all stand out. I think that using these fonts
will appeal to both boys and girls of my audience and I also think that they will grab
attention when used on my products.

7. Idea 2 - Images
I have decided to put together a range of different images which will represent the
theme across all my products. As irn bru is an energy drink I have decided to use images
of people who use energy. Such as athletes. I think that showing my audience that
athletes drink the drink for energy then they will believe that it works and be
encouraged to buy the drink.

8. Idea 3 - Colours
For my second idea I have decided to keep with the
original colour scheme of the irn bru design
however slightly changing the colour scheme by
adding yellow and red. I wanted to add more
colours because I think that it will make the
products look much more interesting. Rather than
just having the original irn-bru colours. I also think
that having these colours will give more of a
distinctive look which will allow the audience to
recognize the brand.

9. Idea 3 – Fonts
Within this selection I have decided to pick a range of different fonts. I
have decided to pick these font selections as they are all very unique and
different. My favourite fonts include ‘metropolitan’ and also ‘vinyl
stickons’. I think that metropolitan is a great font to use on the energy
drink because the effect that it gives looks like lightening strikes. As
lightening bolts represent energy this is a potential theme which I could
use on my products.

10. Idea 3 - Images
I have decided to include different types of images within this idea to
cover my products. For example for my poster I would like to include an
image of a man before an energy drink looking tired and sad. I would also
like to include an image of the man after he has drank the energy drink to
show the effect of what it can have. I would also like to include images of
lightening bolts as I think this would give a interesting effect to my
products.