3. What We’ll Cover
• The Search Engine Landscape
• How Search Engines Work
• Search Engine Optimization
• Local Optimization
• Social Media
• Tips & Tools to Use on Your Own
12. How Search Engines Work
How Do Search Engines Determine Trust, Authority & Relevancy?
Technical On-Page Off-Page
13. How Search Engines Work
Crawling & Indexing
Without links, the
engines might
never find this page
14. Joom a
l
SEO
The process of improving a website’s
visibility in the organic search results
so that more relevant and free traffic is
brought to the site.
21. Quality, Fresh Content
Interviews
Customer Profiles
Promotional Pieces – Events, Specials
Auction Recap & Schedule
Events in Your City
Tips on Organization, Safety, Etc.
Keep a Feedback Box in the Office
34. Social Media
Contests drive engagement and fans
•Most Organized Storage Unit Photo Contest
•Guess What’s Behind The Storage Unit Door
•Most “Check-Ins”
38. Other Local Tools
http://nexame.com - Full analysis of the last 800 tweets in your Twitter
timeline. Snapshot of what's being said, what's trending, and what's being
discussed in your online community.
http://www.tinker.com/ - Search for the top news, events, topics and places
people are talking about.
http://www.quantcast.com/ - Easy-to-read reports that show your audience
reach and composition by domain, custom grouping, or cross-network
http://simplymeasured.com/free-social-media-tools - Free Reports including
competitive analysis of Facebook pages, Klout analysis, LinkedIn analysis,
etc
43. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & Value
44. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
45. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
46. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
47. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Win the Earn the Social
Internet Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
48. Additional Resources
More on SEO:
http://www.seomoz.org/beginners-guide-to-seo
More on Local Optimization:
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://blumenthals.com/blog/
More on Social Media:
http://blog.tweetsmarter.com/social-media/best-and-worst-times-to-
post-to-social-media-infographic/
http://www.grovo.com/
General Resources:
http://www.seomoz.org/blog
http://searchengineland.com/
http://marketingland.com/
http://www.marketingprofs.com/
http://mashable.com/