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LIIAR ANALYSIS

Katrina Morton
Conventions
Masthead

Main
image

Headline

Barcode

Splash
Media Language
Masthead: The title at the top of the magazine which
can easily be identified and label what the magazine is.
Headline: The main headline with the biggest font
which relates to the main article in the magazine
Main Image: The main image draws attention as to
who the key focus is to be throughout the magazine
and in which will have the most detailed, added
storyline behind the magazine.
Barcode: Barcode provides the pricing of the magazine
when scanned and can also show the availability of the
existing product and general information needed about
it.
Splash: This is which the main story of the front page is
allocated with a headline and a photograph
Institution
Publisher and its company?...
•

Tommy Page is Billboard's Publisher. He joined
the company in June 2011 after many years at
Warner Bros./Reprise Records.

•

Headquarters are in New York City owned by
Prometheus Global Media.

•

The company Prometheus Global Media was
created by the sale of the entertainment, also
the media division of Nielsen Business Media in
December 2009.
Ideology
The overall message?...
•

Billboard maintains many international
recognized record charts, which follow the
most popular songs and albums across
different categories on a weekly basis

•

The publishing agency describes the
magazine as "a leading publisher of music
and entertainment titles“

•

Tries to bring in a range of people for a
interest in music and elaborate on it by
reading what's new within the
magazine, also allows the audience to see
what's new
Audience
Target Market? Who it appeals to?...
•

Reaches the audience of both boy and
girl, as it isn't allocated to one gender

•

Ranges from the of about 16, to a adult
in their late 20’s as it is suitable for a
range of people due to the fact that it
allocates all new music but of different
genres too

•

It is a very matured lay out not
targeting it at one age group

•

Covers the likes of genres such as rock,
R n B, metal, etc.

•

It also doesn’t convey gossip about
different singers, but gives basis
information of what's new in the charts
Representation
How is it represented?...

•

Drake is looking directly at the camera with a
stern and sharp effect. The image is black
and white giving it more of an effective way
of looking at the magazine while everything
else allocated around him has got aspects of
colouring within it.

•

He head is tilted towards the side but still
looking eye on, the banner going across his
forehead giving it more of a effect but also
to show he is the main story within the
magazine as he is the only image situated on
the fronting of the magazine.
Analysing Front Cover 2
Codes and Conventions…
Masthead: The
title at the top of
the magazine
which can easily
be identified and
label what the
magazine is

Sub-Story: This is
the section where
an additional story
is added on which
may not always
particular link to
the main headline,
but is what is also
found inside.

Barcode: provides the
pricing of the magazine
when scanned and can
also show the
availability of the
existing product and
general information
needed about it.

Media Language

Main Image: The main
image draws attention as
to who the key focus is to
be throughout the
magazine and in which will
have the most detailed,
added storyline behind the
magazine.

Splash: This is which
the main story of the
front page is
allocated with a
headline and a
photograph

Headline: The main
headline with the
biggest font which
relates to the main
article in the magazine
Institution
Publisher and its company?...
• Q Magazine Publisher is: Bauer Media
Group is a multinational media company
headquartered in Germany, which operates
in 16 countries worldwide
• Q was first published by the EMAP media
group in October 1986
•In January 2008 EMAP sold its consumer
magazine, including Q, to the Bauer Media
Group
Ideology
The overall message?...
• Aim is to set their selves apart from other
music magazines and to try get the audience
attention by producing higher standards of
photography and printing

•Much of the magazine is dedicated to interviews
with popular musical artists
Audience
Target Market? Who it appeals to?...
• Q felt that instead of the average target
audience being the younger generation, to
instead aim it those at a older age, both
gender, the age range depending on the over 25’s
•It also aims at music back in the past which the
younger generation may not know so fits the
older type
•The cost is a little more over average but can be
affordable for those at a older age
Representation
How is it represented?...
•With this ‘Adele’ the icon of this release is
looking directly at the camera but with a
turned back, looking over shoulder. This is to
give it a bigger effect, also with her finger on
her lip.
•The Headline as to the image is situated at the
bottom of her and the Lure of what else is to
be featured in the bottom left of the magazine
front cover
Analyse Magazine Cover 3
Codes and Conventions…
Masthead: The
title at the top of
the magazine
which can easily
be identified and
label what the
magazine is

Headline: The
main headline
with the biggest
font which
relates to the
main article in
the magazine

Lure: Section of
a story which is
printed on the
front page to
emphasis a story
where it draws
attention to the
reader making
them want to
read more

Media Language

Splash: This is
which the main
story of the front
page is allocated
with a headline
and a photograph

Main Image: The
main image draws
attention as to who
the key focus is to be
throughout the
magazine and in which
will have the most
detailed, added
storyline behind the
magazine.
Barcode: provides the
pricing of the magazine
when scanned and can
also show the availability
of the existing product
and general information
needed about it.
Institution
Publisher and its company?...
•NME magazines company is IPC Media Ltd
(formerly International Publishing
Corporation) is a consumer magazine and
digital publisher in the United Kingdom, with
a large portfolio selling over 350 million
copies each year
• Is a UK weekly pop/rock music journalism
publication, published since March 1952
Ideology
The overall message?...
•NME is the longest published and most
respected music magazine in the world
•Every week it gives its readers the most
exciting, most interesting coverage of the
very best in new music, including awardwinning features, the latest releases, live
reviews, as well as a regular look back
through the magazine's incredible 60 year
heritage.
Audience
Target Market? Who it appeals to?...
• It often aims at 17 to 25 years old, both
genders, although has been proved that
more men are interested in this particular
magazine.
•It appeals to those who have a high
interest in music and are constantly
wanting to read on, purchasing the every
release
•Also can be a more descriptive item to
read when wanting to find out more
about a certain song but doesn’t have a
strict target audience criteria, instead
ranges for all
Representation
How is it represented?...
•It is represented in a way that the main
image is located in the middle of the page
but there is still the background
shoeing, ‘Rihanna’ is looking directly into the
camera with a hand on hip look
•The headline is situated right in the middle
of the page and a quoting underneath to
draw the audience in
•The lure of the other stories are again at
the bottom left corner, making the target
market want to read on.

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Liiar analysis

  • 3. Media Language Masthead: The title at the top of the magazine which can easily be identified and label what the magazine is. Headline: The main headline with the biggest font which relates to the main article in the magazine Main Image: The main image draws attention as to who the key focus is to be throughout the magazine and in which will have the most detailed, added storyline behind the magazine. Barcode: Barcode provides the pricing of the magazine when scanned and can also show the availability of the existing product and general information needed about it. Splash: This is which the main story of the front page is allocated with a headline and a photograph
  • 4. Institution Publisher and its company?... • Tommy Page is Billboard's Publisher. He joined the company in June 2011 after many years at Warner Bros./Reprise Records. • Headquarters are in New York City owned by Prometheus Global Media. • The company Prometheus Global Media was created by the sale of the entertainment, also the media division of Nielsen Business Media in December 2009.
  • 5. Ideology The overall message?... • Billboard maintains many international recognized record charts, which follow the most popular songs and albums across different categories on a weekly basis • The publishing agency describes the magazine as "a leading publisher of music and entertainment titles“ • Tries to bring in a range of people for a interest in music and elaborate on it by reading what's new within the magazine, also allows the audience to see what's new
  • 6. Audience Target Market? Who it appeals to?... • Reaches the audience of both boy and girl, as it isn't allocated to one gender • Ranges from the of about 16, to a adult in their late 20’s as it is suitable for a range of people due to the fact that it allocates all new music but of different genres too • It is a very matured lay out not targeting it at one age group • Covers the likes of genres such as rock, R n B, metal, etc. • It also doesn’t convey gossip about different singers, but gives basis information of what's new in the charts
  • 7. Representation How is it represented?... • Drake is looking directly at the camera with a stern and sharp effect. The image is black and white giving it more of an effective way of looking at the magazine while everything else allocated around him has got aspects of colouring within it. • He head is tilted towards the side but still looking eye on, the banner going across his forehead giving it more of a effect but also to show he is the main story within the magazine as he is the only image situated on the fronting of the magazine.
  • 9. Codes and Conventions… Masthead: The title at the top of the magazine which can easily be identified and label what the magazine is Sub-Story: This is the section where an additional story is added on which may not always particular link to the main headline, but is what is also found inside. Barcode: provides the pricing of the magazine when scanned and can also show the availability of the existing product and general information needed about it. Media Language Main Image: The main image draws attention as to who the key focus is to be throughout the magazine and in which will have the most detailed, added storyline behind the magazine. Splash: This is which the main story of the front page is allocated with a headline and a photograph Headline: The main headline with the biggest font which relates to the main article in the magazine
  • 10. Institution Publisher and its company?... • Q Magazine Publisher is: Bauer Media Group is a multinational media company headquartered in Germany, which operates in 16 countries worldwide • Q was first published by the EMAP media group in October 1986 •In January 2008 EMAP sold its consumer magazine, including Q, to the Bauer Media Group
  • 11. Ideology The overall message?... • Aim is to set their selves apart from other music magazines and to try get the audience attention by producing higher standards of photography and printing •Much of the magazine is dedicated to interviews with popular musical artists
  • 12. Audience Target Market? Who it appeals to?... • Q felt that instead of the average target audience being the younger generation, to instead aim it those at a older age, both gender, the age range depending on the over 25’s •It also aims at music back in the past which the younger generation may not know so fits the older type •The cost is a little more over average but can be affordable for those at a older age
  • 13. Representation How is it represented?... •With this ‘Adele’ the icon of this release is looking directly at the camera but with a turned back, looking over shoulder. This is to give it a bigger effect, also with her finger on her lip. •The Headline as to the image is situated at the bottom of her and the Lure of what else is to be featured in the bottom left of the magazine front cover
  • 15. Codes and Conventions… Masthead: The title at the top of the magazine which can easily be identified and label what the magazine is Headline: The main headline with the biggest font which relates to the main article in the magazine Lure: Section of a story which is printed on the front page to emphasis a story where it draws attention to the reader making them want to read more Media Language Splash: This is which the main story of the front page is allocated with a headline and a photograph Main Image: The main image draws attention as to who the key focus is to be throughout the magazine and in which will have the most detailed, added storyline behind the magazine. Barcode: provides the pricing of the magazine when scanned and can also show the availability of the existing product and general information needed about it.
  • 16. Institution Publisher and its company?... •NME magazines company is IPC Media Ltd (formerly International Publishing Corporation) is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year • Is a UK weekly pop/rock music journalism publication, published since March 1952
  • 17. Ideology The overall message?... •NME is the longest published and most respected music magazine in the world •Every week it gives its readers the most exciting, most interesting coverage of the very best in new music, including awardwinning features, the latest releases, live reviews, as well as a regular look back through the magazine's incredible 60 year heritage.
  • 18. Audience Target Market? Who it appeals to?... • It often aims at 17 to 25 years old, both genders, although has been proved that more men are interested in this particular magazine. •It appeals to those who have a high interest in music and are constantly wanting to read on, purchasing the every release •Also can be a more descriptive item to read when wanting to find out more about a certain song but doesn’t have a strict target audience criteria, instead ranges for all
  • 19. Representation How is it represented?... •It is represented in a way that the main image is located in the middle of the page but there is still the background shoeing, ‘Rihanna’ is looking directly into the camera with a hand on hip look •The headline is situated right in the middle of the page and a quoting underneath to draw the audience in •The lure of the other stories are again at the bottom left corner, making the target market want to read on.