5. - CONFIDENTIAL - 24
THE STARTUP STAGES
1
PROBLEM/SOLUTI
ON FIT
AKATHE PAIN
2
PRODUCT/MARKE
T FIT
UNIT LEVEL
3
BUSINESS FIT
REVENUE
4
SCALE SCALE
SCALE
6. - CONFIDENTIAL - 24
PROBLEM/SOLUTION FIT
Talk to customers, not to your friends.
Sell what you don’t have. Sell it again.
DROPBOX CASE
https://news.ycombinator.com/item?id=8863
7. - CONFIDENTIAL - 24
PRODUCT/MARKET FIT
Where most startups fails
BEFORE FIT AFTER FIT
Who is your customer
Iterate, pivot, learn
Burn as little as you can
Build only what you MUST
Build sales, marketing
Grow the team
Get big, FAST
Build only what you MUST
8. - CONFIDENTIAL - 22
WHAT WE DID WRONG?
A lot and still do.
Listen to your users, validate with numbers
You are not the avg. user
Early adopter are not the market.
Release early, but release well.
Mobile first, Web second.
9. - CONFIDENTIAL - 22
TIPS THAT WORKED FOR US..
Be nice, help others.
Do not make the same mistake twice.
You are the product.
Test your true market.
Users do not come from TechCrunch
Talk with your co-founders.