This document provides insights from a survey of over 600 Indian youth ages 14-22 on their preferences for t-shirts and brands. Some key findings include: - 57% of respondents said they would not pay over Rs. 600 for a t-shirt. - 86% said the brand name is not important and they care more about the t-shirt being cool and trendy. - 87% said they do not care where they buy the t-shirt from as long as it is cool and trendy.

1. The one and only, original, uncontaminated, farm fresh insights of youth in India
INgene INsightYoung’10
ITS TEE TIME YAAR :))
Photo courtesy Saurabh Singh
www.ingene.blogspot.com

2. IF YOU ARE PLANNING TO INVEST
FOR BUILDING A TEE BRAND IN
TRADITIONAL “GERY HAIR” BRAND
BUILDING TECHNIQUE THEN YOU
BETTER POUR THAT MONEY IN SEA
OR DO A CAMPFIRE WITH IT ;)
IF YOUR TEE COSTS MORE THAN
Rs.600 THAN U BETTER GET READY
TO DIE…
IF YOU ARE NOT THINKING ABOUT
THE GRAPHICS AND TEXT ON YOUR
TEE BUT THINKING ABOUT
ADVERTISEMENTS AND PROMOTION
THEN U BETTER F***OFF
IF YOU THINK KEEPING YOUR CRAP
TEES IN A COOL SHOWROOM
WILL ATTRACT US THEN U R A ******
Photo courtesy Saurabh Singh

3. TeE tiMe 
WhO caRes fOr D braNd naMe!
I woNt pAy HigH for ma teE
I DON’T care from
wHere I BuY d tee
az long az its COOL
aNd TrenDy

5. www.ingene.blogspot.com INsightYoung’10 Tee time

6. www.ingene.blogspot.com INsightYoung’10 Tee time
57%
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

7. www.ingene.blogspot.com INsightYoung’10 Tee time
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

8. www.ingene.blogspot.com INsightYoung’10 Tee time
53%
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

9. Photo courtesy Kunwar Abhishek

10. www.ingene.blogspot.com INsightYoung’10 Tee time
86%
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

11. Photo courtesy Saurabh Singh

12. www.ingene.blogspot.com INsightYoung’10 Tee time
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

13. www.ingene.blogspot.com INsightYoung’10 Tee time
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

14. www.ingene.blogspot.com INsightYoung’10 Tee time

15. www.ingene.blogspot.com INsightYoung’10 Tee time
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

16. Photo courtesy Saurabh Singh

17. www.ingene.blogspot.com INsightYoung’10 Tee time
39%
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

18. www.ingene.blogspot.com INsightYoung’10 Tee time
0%
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

19. www.ingene.blogspot.com INsightYoung’10 Tee time
87%
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

20. www.ingene.blogspot.com INsightYoung’10 Tee time

21. www.ingene.blogspot.com INsightYoung’10 Tee time
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

22. Photo courtesy Saurabh Singh

23. www.ingene.blogspot.com INsightYoung’10 Tee time
600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities

24. Photo courtesy Saurabh Singh

25. INgene INsight publishes uncontaminated farm fresh reports which are NOT
DONE by the white collars seating in the A/C room in front of their crap statistical
Software… our reports are RAW and REAL….
Mr. Kaustav SenGupta is the founder of INgene, the first ever open source of
youth trend insights in India. Kaustav, is the Youth trend Analyst and
researching on Indian youth trend and ethnography for more than a decade,
heads a research & direction team of young Indians.
He regularly conducts workshop and presents papers on Indian youth trend,
fashion forecasts, consumer analysis.
He has derived many valued theories about the differentiations as well as unique
characteristics of Indian youth from their global peers.
He, a certified Six Sigma Green Belt Holder, has established the THEORY OF
ADOPTED DIFFERENTIATION which defines the root of Indian youth segmentation
Contact Kaustav at : kaustavsengupta@yahoo.com
Photo courtesy Kunwar Abhishek

26. For more insights
and survey reports
Visit:
www.ingene.blogspot.com