The document discusses implementing a single-source communications system to maximize the return on a company's information assets. It aims to adapt information for multiple audiences through digital channels like print, online, and presentations. Requirements include defining target audiences and content needs. The system would involve laying foundations like cataloging content and retrieving it for different media. Benefits are reducing production costs and time while increasing information leverage, customer feedback, and corporate profile. Cost savings come from reusing content across versions and languages with less required work.

1. Technical Concept
January 1998
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2. Contents
Challenge Realization/
Production
Aim Realization/
Publication
Communication
Benefits
Requirements
Communication
Costs/Savings
Channels
Tasks Example
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3. Challenge
How to survive the 21st Century
• Information is an increasingly critical
competitive factor in the emerging global
marketplace
• Your information is one of your most
valuable assets
•The maximization of the return on these
assets can give your company a competitive
edge
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4. Aim
Maximize your information assets
•The maximization of your information assets
requires a strategy that enables the
adaptation and repackaging of the same
information for multiple target audiences.
•This strategy should utilize the current
technologies to produce a single-source,
cross-media communications system that
optimizes the production, publication and
presentation of your information
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5. Communications
Target audiences
Requirements
• Directors/Management
• Internal Media
• External Media
• Global Leadership Team
• Customers
• Business Partners
• Personnel
• The Public
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6. Communications
Packaging, publication & presentation
CONTENT TRANSPORT DELIVERY PRESENTATION
MEDIUM MEDIUM
Channels
•Text •Paper •Personal •Personal
•Graphics •Diskette •Post •Paper
•Animation •Videotape •Telecomms •Audio/visual
•Video •CD-ROM •Broadcast
• Sound •Internet
•Interactivity
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7. Tasks
Laying the foundations
• Define communications requirements
• Define single-source production system
requirements
• Implement single-source production system
• Catalogue & process information content
for single-source storage
• Retrieve & process appropriate content for
selected media
• Package content for delivery & presentation
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8. Realization/
Production Building the products
Offline Electronic Media
•Text Processing Online Electronic
•Graphics Processing Media
•Video/Audio •Text Processing
Processing •Graphics Processing
•Programming •Video/Audio
•Testing Marketing Processing
•Programming
Dept.
•Testing
Print Medium
•Text Processing
•Graphics Processing
•Page Layout
•Document Generation
Communications Development
Dept. Dept.
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9. Presentation
Realization/
Presenting the products
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10. Benifits
Good news for all
Company:
•Reduced production time/costs
•Reduced publication time/cost
•Reduced update time/costs
•Increased leverage of existing information assets
•Enhanced customer feedback
•Enhanced corporate profile
Target Group:
•Expanded information sources
•Reduced publication/update time
•Increased personal control over retrieval & presentation
•Enhanced communication for support
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11. Return on investment
Costs/Saving
English German Others
Writing/updating
Translating
Version1 Editing
Production
4 + 4 worksteps = 8
Version2 4 + 4 worksteps = 8
s
Version1
4 + 2 worksteps = 6
= 30% less work
4 worksteps
Version2
= 50% less work
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12. Example
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