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Web 2.0 demystified

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Kartik V Kothari
Kartik V Kothari
EmpresarialesTecnología
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Web 2.0 demystified By Kartik Kothari
Scope of Presentation ,[object Object],[object Object],[object Object],[object Object]
 
eCommerce : Growth & Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: IAMAI, PhocusWright, Internal Estimates
What is Web 2.0 ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – Origin & Definition A phrase coined in 2004 by O’Reilly Media Group; refers to a perceived or proposed second generation of Internet-based services such as Social Networking sites, Wikis etc – that emphasize Online Collaboration & sharing among users
What do Users generate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 : Driver for the Internet 20 Months taken to achieve 20 Million Unique Visitors 25 36 60 60 Source Comscore, Hitwise
Most Popular Sites – USA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most Popular Indian Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s driving Web 2.0 Source: Asian Demographics Ltd. & TI , NCAER A teeming young population… India one of the youngest nations with 2/3 rd of the population under 35 years Median age
Who’s driving Web 2.0 … that will stay young
[object Object],[object Object],[object Object],[object Object],Youth: the Future of Population
Media habits ~ Foundation for 2.0 ,[object Object],[object Object],[object Object],[object Object]
Evolving & Unique Media habits TV Radio Newspaper Internet 30 minutes per day 84 minutes per day 61 minutes per day 124 minutes per day Source Business World Youth Report 2006, IAMAI 2006
 
Sign Out Kartik Kothari | [email_address] | kartikkothari.blogspot.com

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Web 2.0 demystified

  • 1. Web 2.0 demystified By Kartik Kothari
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6. Web 2.0 – Origin & Definition A phrase coined in 2004 by O’Reilly Media Group; refers to a perceived or proposed second generation of Internet-based services such as Social Networking sites, Wikis etc – that emphasize Online Collaboration & sharing among users
  • 7.
  • 8. Web 2.0 : Driver for the Internet 20 Months taken to achieve 20 Million Unique Visitors 25 36 60 60 Source Comscore, Hitwise
  • 9.
  • 10.
  • 11. Who’s driving Web 2.0 Source: Asian Demographics Ltd. & TI , NCAER A teeming young population… India one of the youngest nations with 2/3 rd of the population under 35 years Median age
  • 12. Who’s driving Web 2.0 … that will stay young
  • 13.
  • 14.
  • 15. Evolving & Unique Media habits TV Radio Newspaper Internet 30 minutes per day 84 minutes per day 61 minutes per day 124 minutes per day Source Business World Youth Report 2006, IAMAI 2006
  • 16.  
  • 17. Sign Out Kartik Kothari | [email_address] | kartikkothari.blogspot.com