2. Agenda
• 2 p.m. - 2.30 p.m.
Introduction to the course and practical
information
• 2.30 p.m. - 4.30 p.m.
A brave, disruptive world
• 4.30 p.m. - 4.45 p.m.
First assignment, questions & wrap up
16. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
17. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
18. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
19. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
20. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
• Your expectations
21. …what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
• Your expectations
• You decide whether it should be private or not
22. The course - what?
“Provide the students with basic
understanding of how digital challenges our
way of doing business, building brands and
communicating. The student will have insights
on how digital can be used to meet new
market challenges and turn them into
benefits for the modern marketer.”
24. The course - how?
• 8 assignments offering intensive practice
25. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
26. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
27. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week
28. The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week
• Digital. Physical presence not required.
29. The course - where?
• The course is implemented in a way that
lets you as an attendee experience
services, social networks and technology.
This will give you a more efficient digital
experience by itself and give new
perspectives on new ways to collaborate
with others.
31. Overview
Week Topic Assignment Deadline Feedback
1 Users and personas October 12 October 19 October 22
Digital logics and
2 October 19 October 26 October 29
new currencies
3 Measuring success October 26 November 2 November 5
4 Distributed presence November 2 November 9 November 12
Content and digital
5 November 9 November 16 November 19
PR
6 Digital strategy November 16 November 23 November 26
Activating your
7 November 23 November 23 December 3
solution
8 Final exam November 30 December 8 December 8
37. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)
38. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)
• If you are 2 days late with an assignment, the
feedback will be shorter
39. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)
• If you are 2 days late with an assignment, the
feedback will be shorter
• More than 3 days late with assignment, feedback
will be “pass” or “complementary needed”
40. Feedback
• Will be given as comments on your blog post
(learning from others’ feedback)
• If you are 2 days late with an assignment, the
feedback will be shorter
• More than 3 days late with assignment, feedback
will be “pass” or “complementary needed”
• All 8 assignments must be handed in to get
diploma
52. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
53. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
54. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?
55. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners,
company websites, blogs, etc)?
56. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners,
company websites, blogs, etc)?
• How will your traditional channels supplement your digital strategy?
57. Final exam:
The digital-driven campaign
• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital
services?
• Which strategy will you use to achieve your goals and measures (for
2012/2013)?
• What is your digital marketing concept using non-commercial channels
(e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners,
company websites, blogs, etc)?
• How will your traditional channels supplement your digital strategy?
• What are your biggest challenges and how will you overcome them?