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Interactive
  Communication
BERGHS, October 12 - December 8 2012
Agenda
• 2 p.m. - 2.30 p.m.
  Introduction to the course and practical
  information
• 2.30 p.m. - 4.30 p.m.
  A brave, disruptive world
• 4.30 p.m. - 4.45 p.m.
  First assignment, questions & wrap up
About.me/micke
What am I to you?
What am I to you?
What am I to you?
1996…ish
Everything is relative
Age Avatar 6
My expectations
My expectations


• take a look outside your comfort zone
My expectations


• take a look outside your comfort zone
• do not judge your (unasked) question as
  stupid
My expectations


• take a look outside your comfort zone
• do not judge your (unasked) question as
  stupid
• tell me your needs and expectations
…what about you?
…what about you?
•   Create a short video presentation.
…what about you?
•   Create a short video presentation.
•   Upload it to Youtube (or record it there)
…what about you?
•   Create a short video presentation.
•   Upload it to Youtube (or record it there)
•   Who you are
…what about you?
•   Create a short video presentation.
•   Upload it to Youtube (or record it there)
•   Who you are
•   What you like
…what about you?
•   Create a short video presentation.
•   Upload it to Youtube (or record it there)
•   Who you are
•   What you like
•   What you do
…what about you?
•   Create a short video presentation.
•   Upload it to Youtube (or record it there)
•   Who you are
•   What you like
•   What you do
•   Your expectations
…what about you?
•   Create a short video presentation.
•   Upload it to Youtube (or record it there)
•   Who you are
•   What you like
•   What you do
•   Your expectations
•   You decide whether it should be private or not
The course - what?
“Provide the students with basic
understanding of how digital challenges our
way of doing business, building brands and
communicating. The student will have insights
on how digital can be used to meet new
market challenges and turn them into
benefits for the modern marketer.”
The course - how?
The course - how?

• 8 assignments offering intensive practice
The course - how?

• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
The course - how?

• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
The course - how?

• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week
The course - how?

• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week
• Digital. Physical presence not required.
The course - where?

• The course is implemented in a way that
  lets you as an attendee experience
  services, social networks and technology.
  This will give you a more efficient digital
  experience by itself and give new
  perspectives on new ways to collaborate
  with others.
Ning
Overview
Week          Topic           Assignment    Deadline      Feedback
 1     Users and personas      October 12   October 19    October 22

         Digital logics and
 2                             October 19   October 26    October 29
         new currencies

 3      Measuring success      October 26   November 2    November 5

 4     Distributed presence   November 2    November 9    November 12

       Content and digital
 5                            November 9    November 16   November 19
              PR

 6       Digital strategy     November 16   November 23   November 26

         Activating your
 7                            November 23   November 23   December 3
            solution

 8          Final exam        November 30   December 8    December 8
How to submit you
      stuff
How to submit you
        stuff

• Blog post on Ning
How to submit you
        stuff

• Blog post on Ning
• Attachment of files is possible
How to submit you
        stuff

• Blog post on Ning
• Attachment of files is possible
• Need for privacy? Let me know!
Feedback
Feedback
•   Will be given as comments on your blog post
    (learning from others’ feedback)
Feedback
•   Will be given as comments on your blog post
    (learning from others’ feedback)
•   If you are 2 days late with an assignment, the
    feedback will be shorter
Feedback
•   Will be given as comments on your blog post
    (learning from others’ feedback)
•   If you are 2 days late with an assignment, the
    feedback will be shorter
•   More than 3 days late with assignment, feedback
    will be “pass” or “complementary needed”
Feedback
•   Will be given as comments on your blog post
    (learning from others’ feedback)
•   If you are 2 days late with an assignment, the
    feedback will be shorter
•   More than 3 days late with assignment, feedback
    will be “pass” or “complementary needed”
•   All 8 assignments must be handed in to get
    diploma
Communication
Communication
•   Ning
Communication
•   Ning
•   Youtube
Communication
•   Ning
•   Youtube
•   Twitter
Communication
•   Ning
•   Youtube
•   Twitter
•   Google+
Communication
•   Ning
•   Youtube
•   Twitter
•   Google+
•   Facebook
Communication
•   Ning
•   Youtube
•   Twitter
•   Google+
•   Facebook
•   E-mail
Communication
•   Ning
•   Youtube
•   Twitter
•   Google+
•   Facebook
•   E-mail
•   Skype
!
Final exam:
The digital-driven campaign
Final exam:
The digital-driven campaign
•   Who is your audience and what are their needs?
Final exam:
The digital-driven campaign
•   Who is your audience and what are their needs?
•   How do you build a strong relationship with them through digital
    services?
Final exam:
The digital-driven campaign
•   Who is your audience and what are their needs?
•   How do you build a strong relationship with them through digital
    services?
•   Which strategy will you use to achieve your goals and measures (for
    2012/2013)?
Final exam:
The digital-driven campaign
•   Who is your audience and what are their needs?
•   How do you build a strong relationship with them through digital
    services?
•   Which strategy will you use to achieve your goals and measures (for
    2012/2013)?
•   What is your digital marketing concept using non-commercial channels
    (e.g. social media, PR)?
Final exam:
The digital-driven campaign
•   Who is your audience and what are their needs?
•   How do you build a strong relationship with them through digital
    services?
•   Which strategy will you use to achieve your goals and measures (for
    2012/2013)?
•   What is your digital marketing concept using non-commercial channels
    (e.g. social media, PR)?
•   How will you use your own, bought and deserved channels (e.g. banners,
    company websites, blogs, etc)?
Final exam:
The digital-driven campaign
•   Who is your audience and what are their needs?
•   How do you build a strong relationship with them through digital
    services?
•   Which strategy will you use to achieve your goals and measures (for
    2012/2013)?
•   What is your digital marketing concept using non-commercial channels
    (e.g. social media, PR)?
•   How will you use your own, bought and deserved channels (e.g. banners,
    company websites, blogs, etc)?
•   How will your traditional channels supplement your digital strategy?
Final exam:
The digital-driven campaign
•   Who is your audience and what are their needs?
•   How do you build a strong relationship with them through digital
    services?
•   Which strategy will you use to achieve your goals and measures (for
    2012/2013)?
•   What is your digital marketing concept using non-commercial channels
    (e.g. social media, PR)?
•   How will you use your own, bought and deserved channels (e.g. banners,
    company websites, blogs, etc)?
•   How will your traditional channels supplement your digital strategy?
•   What are your biggest challenges and how will you overcome them?
To do-list
To do-list

• Make a presentation video
To do-list

• Make a presentation video
• Read the first assignment
To do-list

• Make a presentation video
• Read the first assignment
• Submit by October 19
Questions?

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Introduction to Interactive Communication

  • 1. Interactive Communication BERGHS, October 12 - December 8 2012
  • 2. Agenda • 2 p.m. - 2.30 p.m. Introduction to the course and practical information • 2.30 p.m. - 4.30 p.m. A brave, disruptive world • 4.30 p.m. - 4.45 p.m. First assignment, questions & wrap up
  • 4. What am I to you?
  • 5. What am I to you?
  • 6. What am I to you?
  • 11. My expectations • take a look outside your comfort zone
  • 12. My expectations • take a look outside your comfort zone • do not judge your (unasked) question as stupid
  • 13. My expectations • take a look outside your comfort zone • do not judge your (unasked) question as stupid • tell me your needs and expectations
  • 15. …what about you? • Create a short video presentation.
  • 16. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there)
  • 17. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are
  • 18. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like
  • 19. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do
  • 20. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do • Your expectations
  • 21. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do • Your expectations • You decide whether it should be private or not
  • 22. The course - what? “Provide the students with basic understanding of how digital challenges our way of doing business, building brands and communicating. The student will have insights on how digital can be used to meet new market challenges and turn them into benefits for the modern marketer.”
  • 23. The course - how?
  • 24. The course - how? • 8 assignments offering intensive practice
  • 25. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor
  • 26. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature
  • 27. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature • Self study about 10 hours per week
  • 28. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature • Self study about 10 hours per week • Digital. Physical presence not required.
  • 29. The course - where? • The course is implemented in a way that lets you as an attendee experience services, social networks and technology. This will give you a more efficient digital experience by itself and give new perspectives on new ways to collaborate with others.
  • 30. Ning
  • 31. Overview Week Topic Assignment Deadline Feedback 1 Users and personas October 12 October 19 October 22 Digital logics and 2 October 19 October 26 October 29 new currencies 3 Measuring success October 26 November 2 November 5 4 Distributed presence November 2 November 9 November 12 Content and digital 5 November 9 November 16 November 19 PR 6 Digital strategy November 16 November 23 November 26 Activating your 7 November 23 November 23 December 3 solution 8 Final exam November 30 December 8 December 8
  • 32. How to submit you stuff
  • 33. How to submit you stuff • Blog post on Ning
  • 34. How to submit you stuff • Blog post on Ning • Attachment of files is possible
  • 35. How to submit you stuff • Blog post on Ning • Attachment of files is possible • Need for privacy? Let me know!
  • 37. Feedback • Will be given as comments on your blog post (learning from others’ feedback)
  • 38. Feedback • Will be given as comments on your blog post (learning from others’ feedback) • If you are 2 days late with an assignment, the feedback will be shorter
  • 39. Feedback • Will be given as comments on your blog post (learning from others’ feedback) • If you are 2 days late with an assignment, the feedback will be shorter • More than 3 days late with assignment, feedback will be “pass” or “complementary needed”
  • 40. Feedback • Will be given as comments on your blog post (learning from others’ feedback) • If you are 2 days late with an assignment, the feedback will be shorter • More than 3 days late with assignment, feedback will be “pass” or “complementary needed” • All 8 assignments must be handed in to get diploma
  • 43. Communication • Ning • Youtube
  • 44. Communication • Ning • Youtube • Twitter
  • 45. Communication • Ning • Youtube • Twitter • Google+
  • 46. Communication • Ning • Youtube • Twitter • Google+ • Facebook
  • 47. Communication • Ning • Youtube • Twitter • Google+ • Facebook • E-mail
  • 48. Communication • Ning • Youtube • Twitter • Google+ • Facebook • E-mail • Skype
  • 49. !
  • 51. Final exam: The digital-driven campaign • Who is your audience and what are their needs?
  • 52. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services?
  • 53. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)?
  • 54. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
  • 55. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?
  • 56. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)? • How will your traditional channels supplement your digital strategy?
  • 57. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)? • How will your traditional channels supplement your digital strategy? • What are your biggest challenges and how will you overcome them?
  • 59. To do-list • Make a presentation video
  • 60. To do-list • Make a presentation video • Read the first assignment
  • 61. To do-list • Make a presentation video • Read the first assignment • Submit by October 19

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