A presentation about Fair Trade Wine & Spirits by Kazuko Golden given at the 2010 Green Festival in San Francisco. More information about Fair Trade is available at http://www.fairtradeusa.org.
2. About Fair Trade Certification
Fair Trade USA
Fair Trade USA (formerly named TransFair
USA) is the leading independent, third-party
certifier of Fair Trade products in the United
States. Fair Trade USA audits and certifies
transactions between U.S. companies that
offer Fair Trade Certified products and their
international suppliers to guarantee
compliance with Fair Trade principles.
Every Purchase Matters
The Fair Trade Certified™ label offers
consumers a simple way to know that their
products were produced in a socially-
responsible manner. The third-party
verification guarantees that strict social,
economic and environmental standards
have been met.
3. TransFair USA
Fair Trade Certified™ Wine & Spirits
So much of the developing world today
faces the situation of absolute poverty.
They work from dawn to dusk struggling to
make $2 -3 at the end of the day.
4. TransFair USA
Fair Trade Certified™ Wine & Spirits
They struggle to have food on the
table and keep kids in school.
Those things become everyday battles.
5. TransFair USA
Fair Trade Certified™ Wine & Spirits
Typically vineyard workers have no say in
how much they are paid even though a
high commodity product like wine should
make enough profit to pay workers well.
6. TransFair USA
Fair Trade Certified™ Wine & Spirits
TransFair USA, the third-party non-profit
auditor and certifier of Fair Trade products
guarantees that the farmers and workers
producing Fair Trade Certified goods
were paid fair prices and wages.
7. TransFair USA
Fair Trade Certified™ Wine & Spirits
Fair Trade makes free trade and
globalization work in favor of the poor.
10. TransFair USA
Fair Trade Certified™ Wine
Wine is certified from three countries –
Chile, Argentina, and South Africa.
11. TransFair USA
Fair Trade Certified™ Wine
In 2009 Fair Trade wine reached record
volumes, a surge in consumer demand and
increased brand recognition.
12. TransFair USA
Fair Trade Certified™ Wine
FAIR TRADE WINE 2008 -2009
1,600,000
1,400,000
Bottles Certified
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
2008
2009
While the world economy continued to struggle in
2009, Fair Trade wine bucked the trend with a
460% rise in imports in just its second year.
13. TransFair USA
Fair Trade Certified™ Wine
Built Elementary School New Uniforms
Worker’s Computer Lab Worker Busses
In addition to a fair price for product, ten cents per Fair
Trade bottle is allocated as a social premium for workers.
The social premium generated in 2009 will be reinvested
into the Fair Trade wine vineyards to build infrastructure
and capacity or schools, roads, and health care.
14. TransFair USA
Fair Trade Certified™ Wine
Producer Premium
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$-
2008 2009
Social premium funds for wine producers climbed from
just under $34,128 in 2008 to $279,691 in 2009.
15. TransFair USA
Fair Trade Certified™ Spirits
Fair Trade spirits first hit the market in May of 2010. Fair Trade Spirits
are composite products meaning the ingredients in the spirits are certified.
The Fair Trade Spirits Company was the first company and is
currently the only company with spirits that are made
using Fair Trade Certified ingredients
16. TransFair USA
Fair Trade Certified™ Spirits
FTC Quinoa FTC Coffee FTC Sugar
from from Kasinthula
Anapqui Huatusco Cane
Cooperative, Cooperative, Growers,
Bolivia Mexico Malawi
17. TransFair USA
Fair Trade Certified™ Wine & Spirits
At the end of 2009, there were 59 producing countries
and more than 865 certified producers for
all Fair Trade products.
18. TransFair USA
Fair Trade Certified™ Wine & Spirits
U.S. Momentum
New Products and Leading Brands
19. TransFair USA
Fair Trade Certified™ Wine & Spirits
“I thank the company for giving me the opportunity to take this course, since by
taking it I have learned to drive and fulfilled one of my dreams. Thank you!”
Piedad Tipantiza,
20. TransFair USA
Fair Trade Certified™ Wine & Spirits
Barrack Otieno has four children, all of which are benefiting from the Fair Trade
education projects. His son, Gordon Ochieng, received a scholarship to attend the
University of Nairobi. His daughter, Everline Awour, received a scholarship for high
school, and his youngest children have all of their fees covered for attending
primary school.
Barrack Otieno, Kenya
21. TransFair USA
Fair Trade Certified™ Wine & Spirits
“I am the parent of a child at CCM Nanyuki Primary School. I appreciate the help Fair
Trade has given us through donation of desks to be used by our children. The new
classrooms that have been constructed makes the school look clean and our children
now stay in a clean environment and thus they don’t get dirty like before. We give thanks
to you for your generous help because our old classroom building was almost falling
down.” The radiant smile of her son who is a direct beneficiary relates their gratitude
without a doubt.
Janet W. Kangwanja
23. TransFair USA
Fair Trade Certified™ Wine
Questions?
Contact info:
Kazuko Golden
TransFair USA
Business Development Manager
Retail West, Floral, Wine & Spirits
510-663-5260
kgolden@fairtradeusa.org
