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UNDERSTANDING PSYCHOLOGY
9TH EDITION
By Robert Feldman
Powerpoint slides by Kimberly Foreman
 CHAPTER EIGHT:
COGNITION AND LANGUAGE
MODULE 23: Thinking and
Reasoning
 What is thinking?
 What processes underlie reasoning and
decision making?
MODULE 23: Thinking and
Reasoning
 Cognitive Psychology
› Branch of psychology that focuses on the
study of higher mental processes, including
thinking, language, memory, problem
solving, knowing, reasoning, judging, and
decision making
MODULE 23: Thinking and
Reasoning
 Thinking
› Manipulation of mental representations of
information
Mental Images: Examining the
Mind’s Eye
 Representations in
the mind of an object
or event
› Not just visual
representations but
every modality
Concepts: Categorizing the
World
 Concepts
› Categorizations of
objects, events, or
people that share
common properties
 Prototypes
 Highly
representative
examples of a
concept
 Example:
 Vehicle
Reasoning: Making Up Your
Mind
 Syllogistic Reasoning: The Formal Rules of
Logic
› Kind of formal reasoning in which a person
draws a conclusion from a set of assumptions
› Example
 Premise 1: All professors are mortal.
 Premise 2: Professor Rivera is a professor.
 Conclusion: Therefore, Dr. Rivera is mortal.
Reasoning: Making Up Your
Mind
 Algorithm
› Rule that, if applied appropriately,
guarantees a solution to a problem
 a² + b² = c²
Reasoning: Making Up Your
Mind
 Heuristic
› Cognitive shortcut that may lead to a
solution
 Representativeness heuristic
 Rule one applies when he judges people by the
degree to which they represent a certain category
or group of people
 Availability heuristic
 Judging the probability of an event on the basis of
how easily the event can be recalled from memory
Computers and Problem Solving:
Searching for Artificial
Intelligence
 Field that examines how to use
technology to imitate the outcome of
human thinking, problem-solving, and
creative activities
MODULE 24: Problem Solving
 How do people approach and solve
problems?
 What are the major obstacles to problem
solving?
 What is creativity?
Preparation: Understanding
and Diagnosing Problems
 Well-defined Problem
› Both the nature of the problem itself and the
information needed to solve it are available
and clear
 Ill-defined Problem
› Not only the specific nature of the problem is
unclear, but the information required to solve
the problem is less obvious
Preparation: Understanding
and Diagnosing Problems
 Kinds of Problems
› Arrangement
problems
› Problems of inducing
structure
› Transformation
problems
Preparation: Understanding
and Diagnosing Problems
 Representing and
Organizing the
Problem
› Depends on the way a
problem is phrased, or
framed
Production: Generating
Solutions
 Means-end Analysis
› Involves repeated tests for differences
between the desired outcome and what
currently exists
› Most frequently applied heuristic in problem
solving
Production: Generating
Solutions
 Forming Subgoals: Dividing Problems into
Their Parts
 Insight: Sudden Awareness
› Wolfgang Köhler
Judgment: Evaluating the
Solutions
 Impediments to Solutions: Why Is Problem
Solving Such a Problem?
› Functional Fixedness
 Tendency to think of an object only in terms of
its typical use
› Mental Set
 Tendency for old patterns of problem solving
to persist
Judgment: Evaluating the
Solutions
 Impediments to Solutions: Why Is Problem
Solving Such a Problem?
› Inaccurate evaluation of solutions
 Confirmation bias
 Problem solvers favor initial hypotheses and ignore
contradictory information that supports alternative
hypotheses or solutions
Creativity and Problem Solving
 Creativity
› Ability to generate original ideas or solve
problems in novel ways
 Divergent thinking
 Ability to generate unusual, yet appropriate,
responses to problems or questions
 Convergent thinking
 Produces responses that are based primarily on
knowledge and logic
MODULE 25: Language
 How do people use language?
 How does language develop?
MODULE 25: Language
 Communication of information through
symbols arranged according to
systematic rules
Grammar: Language’s
Language
 Grammar
› System of rules that determines how our
thoughts can be expressed
 Phonology
 Smallest basic units of speech
 Phonemes
 Syntax
 Rules that indicate how words and phrases can be
combined to form sentences
 Semantics
 Meanings of words and sentences
Language Development:
Developing a Way with Words
 Babbling
› Speechlike but meaningless sounds
 Production of Language
› Telegraphic speech
› Overgeneralization
Language Development:
Developing a Way with Words
 Approaches
› Learning theory approach
› Nativist approach
 Universal grammar
 Language-acquisition device
 Neural system in the human brain
› Interactionist approach
 Genetically determined predispositions and
environmental circumstances that help teach
language
The Influence of Language on
Thinking: Do Eskimos Have More
Words for Snow than Texans Do?
 Linguistic-relativity hypothesis
› Notion that language shapes and, in fact,
may determine the way people in a specific
culture perceive and understand the world
Do Animals Use Language?
 Chimpanzees and sign language
› Critics contend that language such animals
use lacks grammar and complex and novel
constructions of human language
Teaching with Linguistic
Variety: Bilingual Education
 Bilingual Education
 Immersion Programs
› Students are immediately plunged into
foreign language instruction in all subjects
 Alternation Model

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SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 

08 cognition & language

  • 1. UNDERSTANDING PSYCHOLOGY 9TH EDITION By Robert Feldman Powerpoint slides by Kimberly Foreman
  • 3. MODULE 23: Thinking and Reasoning  What is thinking?  What processes underlie reasoning and decision making?
  • 4. MODULE 23: Thinking and Reasoning  Cognitive Psychology › Branch of psychology that focuses on the study of higher mental processes, including thinking, language, memory, problem solving, knowing, reasoning, judging, and decision making
  • 5. MODULE 23: Thinking and Reasoning  Thinking › Manipulation of mental representations of information
  • 6. Mental Images: Examining the Mind’s Eye  Representations in the mind of an object or event › Not just visual representations but every modality
  • 7. Concepts: Categorizing the World  Concepts › Categorizations of objects, events, or people that share common properties  Prototypes  Highly representative examples of a concept  Example:  Vehicle
  • 8. Reasoning: Making Up Your Mind  Syllogistic Reasoning: The Formal Rules of Logic › Kind of formal reasoning in which a person draws a conclusion from a set of assumptions › Example  Premise 1: All professors are mortal.  Premise 2: Professor Rivera is a professor.  Conclusion: Therefore, Dr. Rivera is mortal.
  • 9. Reasoning: Making Up Your Mind  Algorithm › Rule that, if applied appropriately, guarantees a solution to a problem  a² + b² = c²
  • 10. Reasoning: Making Up Your Mind  Heuristic › Cognitive shortcut that may lead to a solution  Representativeness heuristic  Rule one applies when he judges people by the degree to which they represent a certain category or group of people  Availability heuristic  Judging the probability of an event on the basis of how easily the event can be recalled from memory
  • 11. Computers and Problem Solving: Searching for Artificial Intelligence  Field that examines how to use technology to imitate the outcome of human thinking, problem-solving, and creative activities
  • 12. MODULE 24: Problem Solving  How do people approach and solve problems?  What are the major obstacles to problem solving?  What is creativity?
  • 13. Preparation: Understanding and Diagnosing Problems  Well-defined Problem › Both the nature of the problem itself and the information needed to solve it are available and clear  Ill-defined Problem › Not only the specific nature of the problem is unclear, but the information required to solve the problem is less obvious
  • 14. Preparation: Understanding and Diagnosing Problems  Kinds of Problems › Arrangement problems › Problems of inducing structure › Transformation problems
  • 15. Preparation: Understanding and Diagnosing Problems  Representing and Organizing the Problem › Depends on the way a problem is phrased, or framed
  • 16. Production: Generating Solutions  Means-end Analysis › Involves repeated tests for differences between the desired outcome and what currently exists › Most frequently applied heuristic in problem solving
  • 17. Production: Generating Solutions  Forming Subgoals: Dividing Problems into Their Parts  Insight: Sudden Awareness › Wolfgang Köhler
  • 18. Judgment: Evaluating the Solutions  Impediments to Solutions: Why Is Problem Solving Such a Problem? › Functional Fixedness  Tendency to think of an object only in terms of its typical use › Mental Set  Tendency for old patterns of problem solving to persist
  • 19. Judgment: Evaluating the Solutions  Impediments to Solutions: Why Is Problem Solving Such a Problem? › Inaccurate evaluation of solutions  Confirmation bias  Problem solvers favor initial hypotheses and ignore contradictory information that supports alternative hypotheses or solutions
  • 20. Creativity and Problem Solving  Creativity › Ability to generate original ideas or solve problems in novel ways  Divergent thinking  Ability to generate unusual, yet appropriate, responses to problems or questions  Convergent thinking  Produces responses that are based primarily on knowledge and logic
  • 21. MODULE 25: Language  How do people use language?  How does language develop?
  • 22. MODULE 25: Language  Communication of information through symbols arranged according to systematic rules
  • 23. Grammar: Language’s Language  Grammar › System of rules that determines how our thoughts can be expressed  Phonology  Smallest basic units of speech  Phonemes  Syntax  Rules that indicate how words and phrases can be combined to form sentences  Semantics  Meanings of words and sentences
  • 24. Language Development: Developing a Way with Words  Babbling › Speechlike but meaningless sounds  Production of Language › Telegraphic speech › Overgeneralization
  • 25. Language Development: Developing a Way with Words  Approaches › Learning theory approach › Nativist approach  Universal grammar  Language-acquisition device  Neural system in the human brain › Interactionist approach  Genetically determined predispositions and environmental circumstances that help teach language
  • 26. The Influence of Language on Thinking: Do Eskimos Have More Words for Snow than Texans Do?  Linguistic-relativity hypothesis › Notion that language shapes and, in fact, may determine the way people in a specific culture perceive and understand the world
  • 27. Do Animals Use Language?  Chimpanzees and sign language › Critics contend that language such animals use lacks grammar and complex and novel constructions of human language
  • 28. Teaching with Linguistic Variety: Bilingual Education  Bilingual Education  Immersion Programs › Students are immediately plunged into foreign language instruction in all subjects  Alternation Model