Discover how much content you already have - and how to re-use and re-purpose it. See how customers, partners and colleagues can help. See how to leverage external content. Find other resources like this at http://www.technoledge.com.au/b2b-marketing-trends

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You don’t have to create it all from scratch. Here are 10
easy sources of great content for technology audiences.
Only the last one is DIY.
1. EXISTING STUFF
Which of your White Papers, presentations and guides
could be freshened up with new examples or quotes?
What could be re-packaged into blog posts, tweets or
slideshares?
2. HOT ISSUES
Ask your customers about their biggest issues. Ask your
customer service guys about the problems that
customers call them about.
3. SUCCESS STORIES
Ask customers to tell their own stories. Video them or let
them write the stories. Add credibility with short,
insightful, real quotes.
4. Q&A
Make them real questions that real people ask about
topical issues, not disguised informercials for you or your
products. That won’t work.
5. EVENT VIDEOS OR PHOTOS
Be the first to upload content during an event, and more
people will share it. Create a landing page and link it to
social media.
6. HOW-TO-GUIDES
Source material from proposals, product or training
manuals. Extract the gems,’sanitise’ them and re-cast
them for new audiences.
7. CURATED CONTENT
Collect useful stuff from other people, comment on it,
put it into context and be sure to attribute it. It will
save your audience hours of reading.
8. INDUSTRY NEWS & ARTICLES
Add your interpretation, analysis or context to useful
articles or videos, or just share them on LinkedIn or
Twitter, and add your opinion.
9. CO-CREATED CONTENT
Collaborate with partners to co-author content that
showcases you all. Promote it to their and your social
media and email channels and get the widest exposure
for all of you.
10. ORIGINAL CONTENT
Start with new trends or painful problems—the ones
that give your audience sleepless nights. Stick to what
you know and show your passion.
Don’t forget to ask for help—someone in your team is a
born storyteller who’s just waiting to be asked. ###
10 sources of great content
Whether you’re writing a landing page, a blog post or a White Paper, your content has to be
better than good; it has to be great. But don’t panic; it’s easier than you think.