1. Ken Burgin ProfitableHospitality.com TXT your message and drive sales: Marketing with SMS and smart email

2. More high-value functions More trade Mon – Wed People in earlier Thurs – Saturday Increase the Bistro trade More people to the trivia night Increase lunch trade More office workers for after work drinks Promote our quality food events Promote special entertainment What do you want?

4. Recipe Main Course Barbeque Dessert Make sure your message appeals to all personality types

6. Build the fan club… Invite people to join your list, using a bribe if need be…

9. What most people see when they receive your email and they have picture viewing turned off (as most do)…

10. What it looks like if picture viewing is turned on…

11. What most people see when they receive your email and they have picture viewing turned off (as most do)…

12. What it looks like if picture viewing is turned on…

13. Sidenote: how good is your photo library? Do you have a collection of good modern photos ready if a journalist rang and wanted to do an rush story? Check www.istockphoto.com for a low-cost quality stock photos. - see examples following…

18. Excellent newsletter from www.grazing.com.au

20. Don’t waste space with fluffy introductions - people check the email preview and in 2 seconds decide if it’s worth reading…

21. Good newsy email in plain text format

22. LocalWineEvents.com Promote your wine event worldwide with this free service

23. Format I use for the weekly Profitable Hospitality email news - a short intro to push people through to the website…

24. This is what they came through to

25. Statistics available from the email service I use, showing opening rates and what were the most popular links

27. Now it’s about conversations, not shouting...

29. Email to members generated form the Golden Sheaf’s Facebook Group…

30. A club’s Facebook Group, harnessing the enthusiasm of young members and staff

32. The age of feedback... Everyone has an opinion and they now have someone to share it…

34. espressoheads.com GREAT café website that collects customer photos sent from around the world…

35. << putting YouTube video on your site

37. Ivy in Sydney

38. Thanks! Lots more resources and ‘how to do it’ information at www.ProfitableHospitality.com … Ken Burgin…