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Enterprise Marketing
Management
Profiting from Search & Social Media
Snapt Answers your Questions
                                                                  2




      •             How to outperform competitors online?
      •             How to capitalize on Search & Social media?
      •             How to decrease your cost per lead?
      •             How to monitor online conversion activity?
      •             How to increase revenue and profitability?




©2010 Snapt, Inc. All Rights Reserved
About Snapt
                                                                                                       3




   • Snapt provides search engine and social media optimization services
            • Attracts online prospects from organic listings on Google and Yahoo and drive
              them to your customer’s branch Web site
            • Also provides presence on social media Web sites such as CraigsList, Facebook
              and MySpace as additional lead generation tools
            • Primary Focus is to create additional leads at a lower cost than traditional marketing

   • Snapt uses many industry best practices as well as proprietary
     practices to achieve goals

   • Snapt has been in the largest Consumer industry for 10+ years
            •      Know the Online Marketing business from both sides (B2B & B2C)
            •      Search Engine Optimization field for over 10+ years
            •      Current Customers span 82 markets
            •      Patented Process




©2010 Snapt, Inc. All Rights Reserved
Identifying the Opportunity
                                                                                         4




                                        The 10 most popular domains     ~= 40%
                                        percent of all page views on the Web
                                            • Nearly half of those views were from the
                                               Google and Yahoo alone – WOW !
                                            • 3,000,000+ searches a day for consumer
                                               centric and applicable services
                                            • And that’s just in the top 10…
                                            Top 10 Web 2.0:
                                            #1: Google (Search)
                                            #2: Yahoo (Search)
                                            #3: Bing (Search)
                                            #4: YouTube (Social)
                                            #5: Windows Live (Search)
                                            #6: MySpace (Social)
                                            #7: Facebook (Social)
                                            #9: Wikipedia (Social)

©2010 Snapt, Inc. All Rights Reserved
How Snapt Drives Revenue
                                                                             5




                                        •   Google ranks web pages and
                                            social media based on relevancy
                                            of content, etc.
                                        •   Optimized properly, you show
                                            up in FREE listings NOT PAID
                                        •   Higher rankings = more traffic
                                        •   More accurate = qualified traffic
                                        •   Qualified Traffic = more leads
                                        •   More leads = more customers
                                        •   Bottom Line - Optimization =
                                            More leads for less money




©2010 Snapt, Inc. All Rights Reserved
Snapt’s Proven Rollout Process
                                                                                               6




                                        •   Define the success
                                             •   Research Competition
                                             •   Create SMM Strategies with Client
                                             •   Write SMM Plan that achieves objectives
                                        •   Design system
                                             •   Develop/Update Landing Pages
                                             •   Create/Update Content, Meta data, etc.
                                             •   Implement SMO Strategies and Tactics
                                        •   Deploy the system
                                             •   Launch & Host SMM System w/ tracking code
                                                 (Sites/Pages)
                                             •   Submit to Google and Yahoo
                                             •   Submit to an additional 200+ Social Media Outlets
                                        •   Discover the Results
                                             •   Monitor Online Behaviors (location, interest,
                                                 visibility)
                                             •   Monitor Results : Place > Traffic > Conversion >
                                                 Monetize
                                             •   Ongoing analysis of trends for ongoing
                                                 improvements




©2010 Snapt, Inc. All Rights Reserved
What is a Landing Page?
                                        7


             ABC Company.com




©2010 Snapt, Inc. All Rights Reserved
Snapt Services & Benefits
                                                                                                                     8


                                                            • Design, Optimize & Socialize (EN&SP)




                                                                                                           SEO Benefits
                                                            • Edit Once Content Mgmt. System
                                                            • Write / Syndicate Company News
   SEO Plan


                                                Creators    • Drive Leads through Optimized Pages
                                                            • Artificial Intelligence automates ongoing
                                                             optimization so you don’t have to


                                                            • Customers find your community near top
                                                 Engines    • Track keyword & preference to improve
                                                            • Craigslist Specials updated twice weekly
                                  craigslist                • Robust Feed & Tweet management
                                                            • Prospects can subscribe for Promotions
                                                            • Lead Management of all Prospect Lists
                                               Collectors   • Send promotions via RSS to prospects
              Social Media Plan




                                                            • Create / Manage Pages social networks




                                                                                                           Social Media Benefits
                                                            • Track / Report New Member connections
                                                            • Promote specials to all members
                                                Joiners

                                                            • Create Slide Videos using Photos
                                                            • Track User Preference & Referrals
                                                            • Videos syndicated on social sites
                                               Spectators   • Read customer ratings/reviews
                                                            • Monitor Ratings / Update Accordingly


                                                 Critics    • Create, Update & Post specials & News
                                                            • Respond to customer comments
                                                            • Setup / add call to actions click throughs
                                                            • Create / Report Social Conversion Leads

©2010 Snapt, Inc. All Rights Reserved
SEO Only - Roll Out Process
                                                                               9



                                        1   Your Site Now … NOT Optimized
                                            = Competitor gets Search Leads


                                        2   An Optimized Landing Page is then
                                            ranked by Google, MSN & Yahoo to
                                            drive traffic to multiple communities



                                            Ongoing refinement enables Snapt
                                            to increase the number of qualified
                                            leads over a longer period of time
                                            to reduce cost per lead & lease




                                        4




©2010 Snapt, Inc. All Rights Reserved
SEO & Social Plan - Roll Out Process
                                        10




©2010 Snapt, Inc. All Rights Reserved
Getting Started
                                                                        11




                      Steps & Scope Include . . .

•                     One Time Setup Fee = Depending on Services
•                     Research & Strategies = Mutually Agreed Upon
•                     Launch Program within 4 weeks (TERM: 12 mo.)
•                     Typical Results within 60-90 Days (Reviewed Monthly)




©2010 Snapt, Inc. All Rights Reserved
Thank You
                                                                  12




                                        Keith Caven
                                        Chief Executive Officer
                                        Snapt, Inc.

                                        877-264-2727
                                        keith.caven@snapt.com




©2010 Snapt, Inc. All Rights Reserved

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Seo & social media lead generation software (snapt.com)

  • 2. Snapt Answers your Questions 2 • How to outperform competitors online? • How to capitalize on Search & Social media? • How to decrease your cost per lead? • How to monitor online conversion activity? • How to increase revenue and profitability? ©2010 Snapt, Inc. All Rights Reserved
  • 3. About Snapt 3 • Snapt provides search engine and social media optimization services • Attracts online prospects from organic listings on Google and Yahoo and drive them to your customer’s branch Web site • Also provides presence on social media Web sites such as CraigsList, Facebook and MySpace as additional lead generation tools • Primary Focus is to create additional leads at a lower cost than traditional marketing • Snapt uses many industry best practices as well as proprietary practices to achieve goals • Snapt has been in the largest Consumer industry for 10+ years • Know the Online Marketing business from both sides (B2B & B2C) • Search Engine Optimization field for over 10+ years • Current Customers span 82 markets • Patented Process ©2010 Snapt, Inc. All Rights Reserved
  • 4. Identifying the Opportunity 4 The 10 most popular domains ~= 40% percent of all page views on the Web • Nearly half of those views were from the Google and Yahoo alone – WOW ! • 3,000,000+ searches a day for consumer centric and applicable services • And that’s just in the top 10… Top 10 Web 2.0: #1: Google (Search) #2: Yahoo (Search) #3: Bing (Search) #4: YouTube (Social) #5: Windows Live (Search) #6: MySpace (Social) #7: Facebook (Social) #9: Wikipedia (Social) ©2010 Snapt, Inc. All Rights Reserved
  • 5. How Snapt Drives Revenue 5 • Google ranks web pages and social media based on relevancy of content, etc. • Optimized properly, you show up in FREE listings NOT PAID • Higher rankings = more traffic • More accurate = qualified traffic • Qualified Traffic = more leads • More leads = more customers • Bottom Line - Optimization = More leads for less money ©2010 Snapt, Inc. All Rights Reserved
  • 6. Snapt’s Proven Rollout Process 6 • Define the success • Research Competition • Create SMM Strategies with Client • Write SMM Plan that achieves objectives • Design system • Develop/Update Landing Pages • Create/Update Content, Meta data, etc. • Implement SMO Strategies and Tactics • Deploy the system • Launch & Host SMM System w/ tracking code (Sites/Pages) • Submit to Google and Yahoo • Submit to an additional 200+ Social Media Outlets • Discover the Results • Monitor Online Behaviors (location, interest, visibility) • Monitor Results : Place > Traffic > Conversion > Monetize • Ongoing analysis of trends for ongoing improvements ©2010 Snapt, Inc. All Rights Reserved
  • 7. What is a Landing Page? 7 ABC Company.com ©2010 Snapt, Inc. All Rights Reserved
  • 8. Snapt Services & Benefits 8 • Design, Optimize & Socialize (EN&SP) SEO Benefits • Edit Once Content Mgmt. System • Write / Syndicate Company News SEO Plan Creators • Drive Leads through Optimized Pages • Artificial Intelligence automates ongoing optimization so you don’t have to • Customers find your community near top Engines • Track keyword & preference to improve • Craigslist Specials updated twice weekly craigslist • Robust Feed & Tweet management • Prospects can subscribe for Promotions • Lead Management of all Prospect Lists Collectors • Send promotions via RSS to prospects Social Media Plan • Create / Manage Pages social networks Social Media Benefits • Track / Report New Member connections • Promote specials to all members Joiners • Create Slide Videos using Photos • Track User Preference & Referrals • Videos syndicated on social sites Spectators • Read customer ratings/reviews • Monitor Ratings / Update Accordingly Critics • Create, Update & Post specials & News • Respond to customer comments • Setup / add call to actions click throughs • Create / Report Social Conversion Leads ©2010 Snapt, Inc. All Rights Reserved
  • 9. SEO Only - Roll Out Process 9 1 Your Site Now … NOT Optimized = Competitor gets Search Leads 2 An Optimized Landing Page is then ranked by Google, MSN & Yahoo to drive traffic to multiple communities Ongoing refinement enables Snapt to increase the number of qualified leads over a longer period of time to reduce cost per lead & lease 4 ©2010 Snapt, Inc. All Rights Reserved
  • 10. SEO & Social Plan - Roll Out Process 10 ©2010 Snapt, Inc. All Rights Reserved
  • 11. Getting Started 11 Steps & Scope Include . . . • One Time Setup Fee = Depending on Services • Research & Strategies = Mutually Agreed Upon • Launch Program within 4 weeks (TERM: 12 mo.) • Typical Results within 60-90 Days (Reviewed Monthly) ©2010 Snapt, Inc. All Rights Reserved
  • 12. Thank You 12 Keith Caven Chief Executive Officer Snapt, Inc. 877-264-2727 keith.caven@snapt.com ©2010 Snapt, Inc. All Rights Reserved