The document outlines Hillsborough County's successful education campaign to increase curbside recycling. The campaign involved developing a comprehensive communications plan, launching a new recycling website, conducting various marketing activities, and measuring results. Key results included a 547% increase in bin requests and a 4.3% rise in monthly set outs, exceeding the campaign's goals. The top lessons highlighted were to start with a thorough plan, evaluate your recycling website, begin with some simple improvements, launch promotional events, and sustain efforts over time.
Do I have to? YES!!! Other issues and services are promoting themselves, we have to do so to “compete”. Now, more important than ever. Communications must be ongoing and consistent. Participation must be promoted. EDUCATION improves participation.
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