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Microformats 101 Workshop

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Kelley Howell
Kelley Howell
Tecnología
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Microformats Workshop 101 ,[object Object],[object Object],[object Object],[object Object],[object Object]
In the beginning….
Location, location, location X X X Content, Content, Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Web is about content, content, content and that content is increasingly dynamic and interactive, with users being given more opportunities to control and manipulate that content. What we’ll learn to today is why the rallying cry “Content, content, content” is inseparable from another rallying cry “Standards, standards, standards.”
Sidebar on standards ,[object Object],[object Object]
Semantic Web ,[object Object],[object Object],[object Object],[object Object]
What is the semantic web? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Man with a bone ,[object Object],[object Object],[object Object]
How does it mean? With Semantic Markup It’s also called HTML or, more properly, (X)HTML (X)HTML gives structure and meaning to content Sometimes, developers might use the word “tags” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In HTML 4 there are about 50 elements to describe what our content means. Maybe 50 sufficed in 1995, but it doesn't now, especially if we want to get much more granular to describe page content:
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Calendars & Business Cards
Microformats meet business/communication needs: ,[object Object],[object Object],[object Object]
[object Object],Mapquest is implementing microformats such as hCard, hCalendar, and Geolocation http://blog.mapquest.com/2008/09/25/microformat-support-on-mapquest-local/ Yahoo! Upcoming Events Calendar - http:// upcoming.yahoo.com / Eventful - http://eventful.com/ Barcamps - http://barcamp.org/#BarCamps Meetup.com - http://www.meetup.com/ Classic Car Events - http://autopendium.com/events Southern West Virginia's Calendar of Events - http:// www.visitwv.com /events-calendar Wayne State University Events Calendar - http:// events.wayne.edu / PHP.net - http:// www.php.net /conferences/ Used in Firefox plugsin, Drupal, Dreamweaver plugins, Technorati
For sports fans…. ,[object Object]
hCalendar code example ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
hCard ,[object Object],[object Object],[object Object],[object Object],[object Object]
Microformats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical results: ,[object Object],[object Object],[object Object],[object Object]
A read only API? ,[object Object],[object Object],[object Object],[object Object]
The Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Benefits (and how) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get on the bandwagon
Already being used by: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In search ,[object Object],[object Object]
What we’re already doing ,[object Object]
Widely implemented microformats we could use ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Blogging platforms and social media are using XFN ,[object Object],Me Identity Muse | Crush | Date | Sweetheart Romantic Child | Parent | Sibling | Spouse | Kin Family Co-resident | Neighbor Geographical Co-worker | Colleague Professional Met Physical Friend | Acquaintance | Contact Relationship
hAtom and blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
hListing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Developers: First, you start with content ,[object Object],[object Object],[object Object],[object Object],[object Object],What is the basic structure and meaning:
POSHify ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
vCardize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The purpose – so content can be read and understood by people, but can also be retrieved and extracted by machines for the purposes of indexing, searching for, saving, cross-referencing that information for people. are designed for humans first, machines second are a simple, open data format extend already existing, agreed upon standards development starts with POSH – P lain O ld S emantic H TML allow for publishing and sharing information in structured, meaningful ways “ enable users to own, control, move and share their data on the web.“ -- according to Emily Lewis, a microformat evangelist who’s written Microformats Made Simple
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Microformats 101 Workshop

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  • 37. The purpose – so content can be read and understood by people, but can also be retrieved and extracted by machines for the purposes of indexing, searching for, saving, cross-referencing that information for people. are designed for humans first, machines second are a simple, open data format extend already existing, agreed upon standards development starts with POSH – P lain O ld S emantic H TML allow for publishing and sharing information in structured, meaningful ways “ enable users to own, control, move and share their data on the web.“ -- according to Emily Lewis, a microformat evangelist who’s written Microformats Made Simple
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Notas del editor

  1. Image: building blocks with ABCs or 123s Image: God handing Adam WWW Image: Big Bang
  2. http://microformats.org/code/hcalendar/creator http://tippie.uiowa.edu/calendar/index.cfm?start=10-25-2009&end=10-31-2009 http://www.b2i.us/profiles/investor/Calendar.asp?f=1&BzID=1685&to=ec&Nav=0&LangID=1&s=0 http://www.heinz.cmu.edu/news/rss-feeds/index.aspx
  3. What is JSON – JavaScript Object Notation , is a lightweight computer data interchange format. It is a text-based, human-readable format for representing simple data structures and associative arrays (called objects). The JSON format is often used for serialization and transmitting structured data over a network connection. Its main application is in Ajax web application programming, where it serves as an alternative to the XML format.
  4. Microformat specifications and development work is supported by organizations and people such as Microsoft, Google, Yahoo, LinkedIn, Oodle, Facebook, Myspace, Hewlett Packard, Association for Computing Machinery, Wordpress’s Matt Mullenweg (photomat), Amazon’s Ian McAllister, Google’s Matt Cutts, Angstrom and KnowNow’s Rohit Khare and Adam Rifkin, Tantek Çelik, Frances Berriman of the BBC, Ben Ward at Yahoo Dev Network, ZDNet