Presentation for Chamber of Commerce audience about traditional careeer development and exploration with SMART use of some social media.

1. Creating Virtual Vibrations: Discover Your Career Path With Web 2.0 Presented by Kim DeCoste President - DeCoste & Associates Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

3. 6+ years online University sales, management & creation of online Career Services

4. 2 years private consulting in employment, executive & career coaching & workforce development

5. Contributing columnist on education, technology & employment matters

6. M.B.A. e-commerce, 2005

7. “Online” since 1994My Background Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

8. Early – mid ‘90s – EMAIL! We are communicating! Mid-late 90’s- The Monster Board Revolution Early 2000 – Radical Shift in employment & hiring trends. Movement to online application tools & consolidation within HR industry. Mid 2000s – Introduction of many online tools as a more regular part of life for most business people. Late 2000s – Radical changes in social media and tools usage. New emphasis on Talent Management! The Internet Career Tools Revolution …the Timeline Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

10. Facebook (200 million)

11. MySpace (126 million)

12. WordPress (114 million)

13. Windows Live Spaces (87 million)

14. Yahoo! Geocities (69 million)

15. Flickr (64 million)Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

16. What do you know about social media? How savvy are you? Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

17. “Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge and opinions using conversational media. Conversation media are web-based applications that make it possible to create and easily transmit content in the form of works, pictures, videos and audios.” Safko, Lon. Brake, David. The Social Media Bible. John Wiley & Sons, Inc. Hoboken, New Jersey. 2009. What is “social media”, first of all? Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

18. What does Social Media Really have to do with legitimate career development or job searching? Career Development 2.0 Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

19. Conduct a situational analysis Unearth your personal brand Select the right tools Facebook, LinkedIn, Twitter, FriendFeed, YouTube, Flickr, Delicious andDigg Build your online empire Market your brand Monitor your reputation -Adapted from Schwabel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success A New Spin on Familiar Concepts Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

20. Identify top 5 companies for which you’d like to work Use search engines to track employees that currently work there Connect with people directly Be proactive! Use LinkedIn & Facebook Advertise “Your” brand (Facebook, Google AdWords, etc.) Consider a Video Resume on YouTube Subscribe to blogs that contain job listings Integrate the traditional AND social media approach! -Adapted from : 7 Secrets to Getting Your Next Job Using Social Media. Posted on Mashable - 1/5/09 Conduct a People Search Instead of Job Search Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

21. Thou shalt create profiles and groups Thou shalt participate Thou shalt build your own network Thou shalt use common sense & discretion Thou shalt remember that things posted on the internet nearly always live forever & thou shalt have a plan! Thou shalt not forget traditional means of connecting with PEOPLE in PERSON Thou shalt carefully manage thy time and not confuse work and recreation (Thou shalt use Open Social) and other tools that save time Thou shalt SHARE successes Thou shalt consider joining in Chamber Groups that support these activities -Adapted in part from The Social Media Bible (Safko & Brake) 2.0 Career Commandments Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009

23. The Social Media Bible: Tactics, Tools, and Strategies for Business Success – Lon Safko & David Brake Me 2.0: Build a Powerful Brand to Achieve Career Success – Dan Schwabel Resources Used:

24. Contact & Acknowledgements Social Marketing for Business – Join the Conversation ! Please Text 80565 with the word “social” and your email to join the monthly MeetUp! Kim DeCoste President DeCoste & Associates Direct | 303.470.9898 Email | kim@decosteassociates.com www.DeCosteAssociates.com The New Social Marketing MeetUpSocial Marketing for Business Prepared Exclusively for The South Metro Denver Chamber Expo DeCoste & Associates © 2009