Effective Organisational Comms (updated)

Effective organisational comms Blending traditional and Web 2.0 techniques Keith De La Rue Wednesday, 25 March 2009

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How will we do this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My turn first… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick poll ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your turn… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The toolkit Something old, something new…

What is communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The toolkit approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Physical media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iRadio ,[object Object],[object Object],[object Object],[object Object],[object Object]

Face-to-face ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Hours of Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Electronic tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales Management Briefing ,[object Object],[object Object],[object Object],[object Object]

Voice mail ,[object Object],[object Object],[object Object],[object Object]

Short Message Service (SMS) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales KnowHow Bulletin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Document library – the iStore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ProductStream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Knowledge Bites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iKnowItAll Quiz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the social media revolution Where are we, and where are we going?

Be afraid, be very afraid… ,[object Object],[object Object]

Discontinuous change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A change in perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the economy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discontinuous change ,[object Object],[object Object],[object Object]

Social computing ,[object Object],[object Object]

Engaging and Collaborating Harnessing Web 2.0 for results

http://en.wikipedia.org/wiki/Web_2.0

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tim O’Reilly - http://tim.oreilly.com/

The new world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]

Every blog has its day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.nowwearetalking.com.au/

http://www.blogs.marriott.com/

The corporate blog? http://www.dilbert.com/

Blogs in internal comms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tags and taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object]

RSS – ‘Real Simple Syndication’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Videocasting ,[object Object],http://www.youtube.com/user/plambe

Online forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikinomics – harnessing prosumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don Tapscott & Anthony D Williams

Wikis in organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Intranet, the Wiki ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Instant Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yammer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.facebook.com/profile.php?id=625634789

Online communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.telstraenterprise.com/

Implementation and availability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discuss ,[object Object],[object Object],[object Object],[object Object]

Segmenting the Audience Understanding needs

What’s missing from this picture? ,[object Object]

Know your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target audience needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know your message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Putting it all together Using the toolbox

Choosing from the toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Including the new tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principles for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A social computing Product Lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jeremiah Owyang - http://www.disruptiveconversations.com/2007/09/jeremiah-owyang.html

So who does it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Royal Bank of Canada Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.melcrum.com/

Social Media Manager, BT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Richard Dennison http://www.slideshare.net/InsideOut/international-employee-communications-summit-2008

The home-baked approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm

Stepping outside… ,[object Object],[object Object],[object Object],[object Object]

The inductee ,[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! News – 19 June 2007

http://delarue.net/blog/2008/03/found-car/

Overcoming the challenges ,[object Object],[object Object]

Thank You! [email_address] 0418 51 7676 Blog: http://acknowledgeconsulting.com/ Twitter: @kdelarue

Effective Organisational Comms (updated)

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