Living Labs are a new Innovation System: within an ecosystem of end-users, customers, suppliers and various other stakeholders, innovation ideas, prototypes and early product versions are co-created and tested. These trials include innovation of the business model which will provide the best opportunities to capture the value your customers will perceive.

1. iLab.o Living Lab

2. iLab.o & Living Labs

3. Why Living Labs?
How to foster business model innovation
for small, medium and large enterprises?
How to unlock the power of users in
innovation?
How to turn cities into creative, sustainable,
smart ecosystems?
Challenges
that require cooperative
innovation

4. A Living Lab is ...
§ A real-life test and
experimentation environment
§ Where users and producers
co-create innovations
§ In a trusted, open ecosystem
that enables business innovation

5. iLab.o, the iMinds Living Lab
2004
First Living Lab project in Flanders (SMIT & MICT)
2005
Report on potential for ‘permanent’ LL in Flanders + OICB set up
2006
OICB and i-City selected in 1st Wave of European Network of LL
2007
iLab.o set up as horizontal lab in IBBT
2008
Integration MICT competencies
2009
Integration i-City competencies + ENoLL office in Brussels
2010
Strong increase in projects: EU + Flanders
2012
Outreach to cities and SMEs
2013
Launch of Proeftuinen Zorg + iLab.o Top-5 in EU/worldwide

6. iLab.o Toolbox

7. The iLab.o toolbox: 5 unique assets
Importance of validated toolbox!

8. The iLab.o toolbox: User panels
§ Recruitment & community management of 15,000 test users
§ Regular Digimeter market reports on media and ICT usage
§ Specific categories including urban youngsters, elderly,…

9. The iLab.o toolbox: User dashboard
§ Fully profiled test user &
logging database
§ Extended and made
interoperable with other
systems
§ Innovators can have
real-time insight in usage

10. The iLab.o toolbox: App prototyping
§ Tools and methods for rapid application
prototyping
§ Co-design with users and other
stakeholders

11. The iLab.o toolbox: Business Modelling
§ Multi-touch business
model consensus-building
and simulation
§ Ready-to-go partnerships
with cities, SMEs and
other LLs

12. The iLab.o toolbox: EU network
§ ENoLL secretariat in
Brussels, 300+ members
§ Ready-to-go Partnerships
with +/- 30 core LLs in EU

13. iLab.o output

14. iLab.o output (1)
Innovation traject
idea
Exploratory
demo
Validation
Experimental
fast track
market

15. iLab.o output (2)
§ adoption potential estimation
§ willingness to pay
§ business model validation & simulation
Learn Early &
Adapt
Business
!
§ ambassador identification
§ real life contextualization
§ needs & wants, drivers & barriers
Marketing
!
§ concept co-creation
§ feature roadmap
§ user experience
Product

16. Project & Results

17. living lab markets iMinds*
6
15
12
1
10
2
* projects in 2013

18. iLab.o & Media
§ iCinema:
Interactive Cinema Applications
§ Barco Digital Cinema en Kinepolis
§ Online panel N=2006,
active test users N=483
§ Currently MiX-ICON research on
voting application
§ New projects to come
iCINEM A

19. iLab.o & Smart City

20. iLab.o & Health

21. iLab.o & SMEs

22. iLab.o track record: impact and results
More accurate market
potential
• Adoption & WTP
• User Behaviour Change
Unexpected products &
solutions
• Co-design
• Crowdsourcing
Boost in business &
innovation opportunities
• Local opportunities
• Opportunities beyond borders

23. More accurate results: Digital TV in Flanders (2004)
DTV segmentation forecast
40
35
30
25
20
15
10
5
0
DTV 2004
innovators
early adopters
early majority
late majority
laggards
2,3
14,7
35,6
20,9
21,1

24. More accurate results: Digital TV in Flanders (2004)
Q2 2008
2006: 140000
DTV segmentation forecast
Q3 2007
40000 Belgacom
40
+ 100000 Telenet
Q2 07
Q3 06
35
1mio
30
(+882000)
25
20
300000
15
138000
10
5
0
DTV 2004
Q3 05
Timing?
innovators
early adopters
early majority
late majority
laggards
2,3
14,7
35,6
20,9
21,1
Q1 06
½y
Q3 07
2y
?
?

25. Co-created products: Location-based app for
immediate assistance (2011)
§ Initial application: I Can Help
§ Evolved application after
Living Lab: Whereabouts
worldwide

26. Boost in business & innovation opportunities:
Living Labs for foreign SMEs (2009-2012)
§ Only fraction of European SMEs do business across national border
§ We helped SMEs run a Living Lab test abroad and observed impact on turnover
§ Significant boost in international turnover of participating SMEs

27. Now meet the team