11. Method Participants need to react to many statements. Duration Over 2 year Participants 57 retail firms
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14. Much creditability in person-to-person contact. Especially when this contact is found to be personalized .
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18. Topic Consumer’s attitudes towards online word-of-mouth and their purchasing intention. Participants People who have the experience of using online word-of-mouth. Methodology Questionnaire for 250 participants.