2. Main Concepts to Consider Workforce trends Recruiting Techniques Using technology to recruit Why work for you?
3. The Shrinking Workforce Smaller overall labor pool A halt to workforce growth Older labor force The Skills Gap
4. The Smaller Labor Pool By 2010, a predicted shortage of 10,000,000 workers, many in skilled areas that affect YOUR business The Graying Planet, 2003 Peter Drucker, “Management Challenges of the 21st Century
5. Workforce Growth Halt! Hard to grow a service business without adding technicians! The growth of younger employees don’t think about our industry!
6. The Older Labor Force Retirement, while postponed, will happen Fewer younger workers coming up through the ranks Little focus on the “transfer of knowledge” from old to young
7. The Skills Gap Hard to get the older workers working on the newer equipment Younger workers don’t know about our industry Virtually no communication about how the industry, technology and the “cool” factor
8. Recruiting Techniques Your Employment Section: Built correctly, this will deliver a stream of local, qualified candidates that want to work for your company.
9. Recruiting Techniques Information Management: Construction of a “prospect pipeline”, prequalification and prescreening process, automated marketing to candidates, reports in real time, all the time.
10. Recruiting Techniques Why Work For You?: Build a compelling case for your company that the prospect can review at their leisure and that will slowly convince them to compel them to contact you.
11. How to create a “campaign” Campaign Creation: Creation of all marketing material, “Point of Sale” identification, and process to gather information and systematically tell your story.
12. Recruiting and Technology Your Employment Site Optimize for local job search terms Build in a way for them to browse your benefits and reasons to work for you Build a “resume” repository
13. Recruiting and Technology cont… Work with industry specific recruiting websites… www.topguntechnicians.com
14. Recruiting and Technology Build in auto-responder campaigns Contact them via email Build your “prospect pipeline” Be careful what you wish for!
15. Why Work for YOU?! Consider: Career changing cycles are not that different that prospect buying cycles… They’re long and sometimes complicated Educate them about YOUR features and benefits Solve their pain!
16. Why Work for YOU?! Create fulfillment material that recruits Brochure Online PDF of benefits or other “cultural advantages” Family owned, great BBQ’s, fun environment Sell your UNIQUE advantages
17. Be “systematic” This trend is NOT going away anytime soon Think about other industries that face the same challenge Think of other labor and talent pools
18. One bite at a time! Start planning What would your material say What do you need to do to improve YOUR work environment Start recruiting
19. In Closing Get off the competitive merry go round Have a plan Visualize and work the detail Stay at it!
