Don Philabaum, President and CEO of the Internet Strategies Group, discusses how to make more dough marketing online at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

1. Create a Business Internet Strategy 4/29/2008
Internet Dough
Create a Business Internet
Strategy to Make More Dough
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Internet Strategies
Group
Frank Sinatra missed the Internet!
http://americancomedynetwork.com/animation.html?bit_id=25239
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“A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in thei
Internet Strategies Group
• “A new digital divide is
developing and it’s not
represented by economics but by
mindset. Today a legion of
executives are deliberately
deciding not to experiment and/or
use Social Media tools. Little do
they realize, they risk leaving a
legacy in their organizations as
the ones that “missed” the Social
Media revolution!”
Robert Scoble
Blogger, Former Microsoft Corp
www.InternetStrategiesGroup.com 1

2. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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Business Managers Say:
“I know we should
be doing more on
the Internet, but
frankly we just
don’t know what to
do!”
Internet Dough
Create a Business Internet
Strategy to Make More Dough
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Internet Strategies Group
Foreign Language
• Widgets Media
• API • Viral Marketing
• Affliate Marketing • Crowdsourcing
• Social Status • User Generated Content
• Social Validation • Web 2.0
• Reputation Management • Social Media
• MySpace/Facebook • AdSense
• Transparency • Social Networking
• Authenticity • Online Community
• Consumer Powered • Smart Mob
www.InternetStrategiesGroup.com 2

3. Create a Business Internet Strategy 4/29/2008
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Goals Today
1. Identify “What’s In It for YOU” (WIIFM)
2. Discuss Importance of a Business Internet
Strategy
3. Look at TENPROVEN Social Media Strategies
4. Identify What Others are Doing
5. Answer YOUR ?’s
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Internet Strategies
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Companywide
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Internet Strategies
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When You Do - Your Benefits:
1. Sales/Marketing increase leads & sales
2. PR increases brand awareness & exposure
3. Customer Service provides better service at
lower cost
4. Product Development decrease cost/increase
success
5. HR attracts better candidates, retains employees,
develops better trained staff
6. Finance reduces costs, finds acceptable price
points
7. Operations increase quality, choices and
flexibility
www.InternetStrategiesGroup.com 3

4. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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Consumer Behavior has CHANGED!
• Bank
• Shop
• Entertain
• Communicate
• Information
• Study
• Network
• Search
• Date
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Internet Strategies
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Social Media use Increasing
Customers are ALWAYS on!
Internet Strategies Group
Jupiter Research May 2007
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www.InternetStrategiesGroup.com 4

5. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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All Age Brackets!
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Revolutionary Behavior Changes
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Internet Strategies
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All Industries Benefit!
1. Business 9. Education
2. Manufactures 10. Libraries
3. Franchise & Retail 11. Religious Organizations
4. Small Business 12. Entertainment/Media
5. Musicians 13. Authors
6. Medical Health 14. Law Enforcement
7. Utilities 15. Government
8. Associations & Clubs 16. Politicians
www.InternetStrategiesGroup.com 5

6. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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Mass Media Use is Declining
• Magazine subscriptions are down
• Newspaper subscriptions are dropping
• Radio listening - down
• TV audience is fractured & down
• Direct mail is more expensive
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Internet Strategies
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Disintermediated!
• Travel
• Books/Merchandise
• Music
• Media (Print, Radio, TV)
• Investment
• Home Mortgage
• Commerce
• What makes you immune?
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Internet Strategies
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New Marketing Tools
Mass Marketing Social Media Marketing
• Value Paks • Blogs
• Newspapers • Article Marketing
• Flyers • Email Marketing
• Radio, TV, Cable • Video
• Billboards • Podcasts
• Magazines • Social Networking
• Telemarketing • SEO/SEM
• Direct Mail • Analytics
• Yellow Pages
www.InternetStrategiesGroup.com 6

7. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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Social Media - YOUR Business Tool To:
•Acquire
•Retain
•Engage
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Internet Strategies
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Acquire Customers
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Internet Strategies
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Retain
www.InternetStrategiesGroup.com 7

8. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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Engage
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Internet Strategies
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Leverage Social Media!
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Social Media AMPLIFIES!
1. Email
2. Webinars
3. Blogs
4. Video
5. User Generated Content
6. SEM/SEO
7. Discussion Boards/Ratings
8. Photos
9. Podcasts
10. Buzz Marketing
www.InternetStrategiesGroup.com 8

9. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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1) Email
• Coupons
• eNewsletter
• Birthday & seasons greeting
• Invite a Friend
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2) Webinars
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3) Blogs
www.InternetStrategiesGroup.com 9

10. Create a Business Internet Strategy 4/29/2008
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4) Video
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5) User Generated Content
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6) SEM/SEO
www.InternetStrategiesGroup.com 10

11. Create a Business Internet Strategy 4/29/2008
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7) Discussion Boards
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8) Photos
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9) Podcasts
• Dentists
• Consultants
• Real estate Agents
• Comics
• Self-help gurus
• Body Shop
www.InternetStrategiesGroup.com 11

12. Create a Business Internet Strategy 4/29/2008
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10) Buzz Marketing
• What makes you different
• Be outrageous, controversial
• Plant seeds in blogs, PR, YouTube
• Analyze the effect
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Internet Strategies
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Tony’s Plan - Phase ONE
• Collect Emails
• Send
▫ eBirthday cards
▫ Broadcast emails
▫ Surveys, opinion polls
▫ Coupons
• Facebook/MySpace
• Blog
• Testimonial Video
• User Generated Content
• Mashup Map
• Directory Listings
• SEO
• Webcasts on Friday nights
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Internet Strategies
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Create YOUR Strategy
• Pick the Social Media tools to compliment your
goals
• Identify which department you want to start with
• Create a written plan with requests for resources
www.InternetStrategiesGroup.com 12

13. Create a Business Internet Strategy 4/29/2008
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Internet Strategies
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Summary
• Identified WIIFM!
• Discussed dozens of examples you could adopt
• Reviewed what your peers are doing
• Impressed the need to create a Business Internet
Strategy
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Internet Strategies
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Next STEPS
1. START your Business Internet strategy today or
be DISINTERMEDIATED!
2. Download my free eBook Internet Dough at
www.internetdough.NET June 1st
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Internet Strategies
Group
Don Philabaum
President/CEO
Internet Strategies Group
don@internetstrategiesgroup.com
800.805-9413
www.InternetStrategiesGroup.com 13