3. Stories
make it
stick.
Photo by Harsha K R via Flickr CC

4. For sale: baby shoes,
never worn.
Photo by JDHancock via Flickr CC

5. WHY TELL A STORY?
Top 10 reasons to tell a story from Lead with a Story by Paul Smith
1. Storytelling is simple.
2. Storytelling is timeless.
3. Storytelling is demographic – proof.
4. Stories are contagious.
5. Stories are easy to remember.
6. Stories inspire.
7. Stories appeal to all types of learners.
8. Stories fit better where most of the workplace learning happens.
9. Stories put the listener in learning mode.
10. Stories show respect for the audience.

6. In short – everywhere.
Meetings
Memos
E-mails
Website
Social Media
Newsletters
Media
Communicate a vision for
the future
Set Goals
Communicate change
Define mission & values
Encourage collaboration
Inspire & Motivate
Coach
Provide feedback
Encourage creativity
HOW CAN WE USE STORIES?

7. Any time you need to communicate a message,
ask this question:
Is there a story I can tell that will make this
stick?

8. Jest Kidding – Sheldon Rhodes

9. HOW DO WE FIND STORIES?
Train yourself to be a story catcher

11. HOW TO FIND GOOD STORIES
Be a good listener.
Ask questions.
Follow your curiosity.
Be a student of people
Ask people to share their stories.
Employ empathy
Search review sites & social media – Google, Yelp, Twitter, Facebook
Have an open door policy – ask for them on your website and social media sites.

12. http://blog.timberland.com/category/customer-stories/

13. www.myparkstory.com - National Parks Conservation Association

15. WHAT MAKES A GREAT STORY?
C.A.R.
Context – Action - Result
Photo by Automotive Art via Flickr CC

16. WHAT MAKES A GREAT STORY?
C.A.R. = S.T.O.R.Y.
Context
Subject
Treasure
Obstacle
Action
Result
Right lesson
whY

17. 3 S’S OF GOOD STORYTELLING
Short sentences and words.
Write like you Speak.
Subject does the action.

18. The grant was awarded to Kids’ Food
Basket. (passive - 8 words)
Kids’ Food Basket received the grant.
(active - 6 words)

19. REMEMBER:
Relax
Be Real
Be Relevant