Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement. For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.

1. A Bird’s Eye View of Social Media 2011 SCAVA Conference Myrtle Beach, SC

10. Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters

11. Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email

12. Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$

15. QUESTIONS?