Keely Saye presents

1. The Social Media Revolution Strategy: Inbound Marketing Moore School IMBA Marketing Club

2. Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email

3. Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters

4. Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$

5. Inbound Marketing Get Found Convert Analyze

6. Get Found Build an online presence Develop content Publish and promote Search engine optimization

7. Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for PR Use Linkedin for business networking Engage in forums Start groups Build networks Bookmark

8. Why Facebook?

9. Why Twitter?

10. Get Found: Develop Content Blog Podcast Videos Presentations eBooks Webcasts News releases

11. Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr iTunes Slideshare.net GoToMeeting Delicious StumbleUpon DIGG

12. Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations

13. Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text message reminders Register for an event Order your game to be mailed

14. Convert:Landing Pages Microsite within your main domain Campaign focused Promote within blog, social networks

15. Analyze Traffic growth Channel optimization Google Analytics Facebook Insights

16. Google Analytics

17. Facebook Insights

19. InboundMarketing.com How to Blog Effectively for Business SEO Crash Course to Get Found Social Media & Building Community Business uses for Facebook & Linkedin Viral Marketing & World Wide Raves Advanced SEO Tactics Calls to Action & Landing Pages Inbound Lead Nurturing Successful Email Marketing PR for Inbound Marketing Twitter for Business

20. The Social Media Revolution

21. QUESTIONS?