1. How must SONY change
its business strategies for
2010 and beyond?
s1180030 Keisuke Hashimoto

2. Contents
・Sony's New Management Team
・Sony's New Initiative
・About Four Measures
・Hardware Businesses
・About Game Businesses
・About Network Service
・About 3D products
・My conclusion

3. Sony's New Management
Team
・Sony established new management team, and
this management team reformed Sony.
・Management team consumed group wide
cost reductions to accelerate innovation.
・Sony became quicker, leaner organization by
management team.

4. Sony's New Initiative
・Sony think more important customer
experience rather than underlying technologies.
・Sony adopt four initiatives to permit more
growth profitability.

5. About Four Measures
・Sony's core target is hardware businesses
such as TV, game and digital imaging to get
consistent profitability.
・Sony provide new user experiences to
integrate innovation.
・Sony try for getting new customer and new
market.
・Sony try to increase environmentally
conscious products.

6. Hardware Businesses
・Sony's core target is hardware businesses
because sonny want to regain the leading
market position in LCD TV businesses.
・Sony create a new revenue model to regain
the leading market position in LCD TV
businesses.

7. About Game Business
・Sony want to increase revenues by selling
Playstation Network service.
・Sony wont to improve profitability by reducing
cost and some mesures.

8. About Network Service
・Sony provide network service to customer.
・Sony want to expand network service to
increase benefit.
・Sony gear up for expanding networked mobile
business to increase benefit.

9. About 3D Products
・Sony gear up for selling 3D products and
research new 3D products.
・Now, 3D products is well selling line and 3D
products will more develop. So, Sony gear up
for selling 3D products and research new 3D
products.

10. My Conclusion
・Sony's strategy is focus on benefit. To gain
benefit, sony sells 3D products, mobile
products, TV game. I think that sonny's product
is very excellent because sony turn sony's eye
to next generation of innovation.
I think that Sony will be more develop.