1. Text Message Marketing Tips
For Your Oil Change Shop
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Customer List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Auto
Maintenance
Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Oil Change Shop
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to OILNOWand Get 10% Cash BackOn Your Purchase

11. Text Message Marketing Ideas
For Your Oil Change Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use
Appointment
Reminders to
Cut Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic

12. Text Message Marketing
Ideas
For Your Oil Change Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send
Customers
Helpful Auto
Tips from Time
to Time
Alert
Customers
About New
Services
Send
Customers
Auto Service
Reminders

13. Text Message Marketing
Ideas
For Your Oil Change Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use QR Codes
to Direct
People to Your
Website or to
Your Shop
Hold
Contests
with Your
Mobile List to
Keep Them
Engaged
Implement a
“Forward to a
Friend” Coupon
Program

14. Text Message Marketing
Ideas
For Your Oil Change Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to
Your Customers
Interact
Efficiently
With Staff
Members
Conduct Client
Satisfaction
Surveys and
Polls

15. Different Types of Text Marketing
Uses for Appointments
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing Uses for
Appointments

16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Ms. Smith, you
have an
appointment
with Oil Spot on
January 6th
at
3pm. Please call
555-555-5555 if
you can not
make it.
ConfirmationConfirmation

19. EXAMPLE
Mr. Jones, it’s
time for your
quarterly Oil
Change. Please
contact Oil Spot
at 555-555-5555
to schedule.
ReminderReminder

20. EXAMPLE
Mrs. Brown, I am
sorry, but we had
to cancel your
appointment with
Oil Change Spot
on Jan 9th
. Please
call us to
reschedule at
555-555-5555
CancellationCancellation

21. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off your next Oil
Change at Oil
Spot
EXP 5/15

22. EXAMPLE
Spend $50 or
more at Oil Spot
and receive 10%
OFF your next
visit when you
show this text.
EXP 5/15
SpendSpend
MoreMore

23. EXAMPLE
Purchase an Oil
Change and
receive a new air
filter for $10 at
Car Spot when
you show this
text. EXP 5/15
PurchasePurchase
MoreMore

24. EXAMPLE
Come in to Oil
Spot for an oil
change and get a
Car Wash for
FREE. EXP
5/15
Get aGet a
FreebieFreebie

25.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

26.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Oil Change
Shop’s Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

27.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid

28. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com