Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Mobile Marketing 2012
1. Mobile Marketing 2012:
How to Leverage Mobile Users to drive
revenue
Keith Griffis
@MrSimpleMedia
Simple Media Marketing
www.SimpleMediaMarketing.com
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2. Agenda
• Mobile Statistics
• What is Mobile Marketing?
• Basics of Mobile Marketing
• Mobile Advertising
• SMS Text Campaigns
• Open Discussion
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Page 2
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3. Who am I?
• Web Nerd starting at 14
• B.S. EE & MBA
• Full Time Marketing
• Marketing Blogger Keith Griffis
Social Media & Internet
Marketing Consultant
• Speaker/Coach
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4. Guess that number?
101,300,000
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5. Guess that number?
101,300,000
Mobile Subscribers using
smartphones in U.S.*
13% growth in 1 year (U.S. Population is 300M)
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*Data provided by MobileLens and published courtesy of techncrunch.com Page 5
6. Usage statistics
• 74.6% Use their Smartphone for SMS
Texts.
• 48.6% Use Mobile Apps
• 50% Use Mobile Browsers
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7. What is
Mobile Marketing?
Goal of MM is to obtain
customers via mobile
technology (Mobile Apps, SMS
Text, etc) for a specific
purpose
(i.e. Visit a location, make a
purchase, or capture a lead)
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8. What is a
Mobile Device?
Basic Phones Smart Phones w/ Data Plan Tablets
(SMS Only) (iPhone, Droid, Blackberry) (iPad, Galaxy)
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9. Are All Mobile
Devices the Same?
= = ?
No! Demographic, Available Technology, Usage
Behavior, & Marketing Tactics Differ between
devices.
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10. Demographic per Device
Age/ Lifestyle/ Personal/
Finances tech saavy Business
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11. Available Technology
SMS Only
SMS/MMS Text, Mobile Apps,
Mobile Apps, Mobile Web
Mobile Web
Different Technology dictates different marketing
techniques per device.
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12. Behaviors per Device
Everyday use, Casual Browsing,
shopping, Traveling
Talk first,
directions,
text second
games.
Different behavior dictates different marketing
techniques per device.
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13. How do we leverage
Mobile Users?
1. Get in front of them
3. Capture the Lead
5. Make the Sale!
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14. Get in Front of Customers
SMS Text
Campaigns Mobile Ads Mobile Apps
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15. How do SMS Text
Campaigns Work?
1. User Text a code to a
special number
3. User is added to a list
5. Company sends periodic
texts to the list
(like email lists)
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16. A few uses
for SMS Text?
Deals & Real Estate Local biz
Discounts Updates
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17. Service for
SMS Text Campaigns?
SimpleTexting.com offers 30 day free trial
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18. How do Mobile
Ads work?
1. User is using an app
and clicks a mobile ad
3. User is taken to a
landing page with a
form or phone #
5. User signs up on form
or calls #.
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19. A few uses
for Mobile Ads
Event Multimedia Restaurants
Promotion Content
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20. Services for
mobile ad campaigns?
Admob iAds Yp Mobile &
by Google by Apple Others
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21. Capture the Lead
Use a landing page with 1 Call to Action
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22. How to leverage
mobile apps?
Create Your Leverage Existing Apps
Own App
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23. Existing Mobile
Apps to use?
Location-based Product-based Map-Centric
Checkins Checkins Apps
(Checkpoints) (ShopSaavy)
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24. Make the Sale
70% use Smartphone
while shopping.
20% of Visitors who visit
mobile-optimized
site, Call.
Stats courtesy of DudaMobile.
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25. Thank You!
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26. Thanks for Hanging in there!
Download bonus materials at:
www.SimpleMediaMarketing.com/EnterpriseCtr/
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Notas del editor
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.