What if I told you that you get your boss to really love social media so much that he really wanted to have the company engage in a meaningful way that you never thought possible?
It’s really strange to think that not everyone sees social media as a fantastic way to promote your brand, message or services out to the masses in such a quick and cost effective way. (Was anyone here last year?) If you were then you will know the importance of brand advocators and your tribe helping you to spread the word. Let’s face it if it’s not getting out there to the masses then it’s pointless.
So why should your boss love social media?
Well the reasons are plain to see:
• Everyone who is anyone is on social media
• Your competitors too
• What does the world look like to you without social media?
• How many connections would you have or not have if it wasn't there?
• Is it a replacement for traditional advertising, NO, it’s there to compliment
• Think for a moment how you all got here today, and not by bus?
• Think about how many new members of your tribe you have gathered today just in the short time you have been here?
• People find it really easy to connect social platforms, sometimes easier than in person, why is that?
• Forget the negativity, that happens whatever, its better know what’s being said about you than not. Then at least you can respond in a meaningful manner, good or bad.
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Why your boss should love social media
1. Why Your Boss Should Love Social
Media
A Presentation by Keith McMean for
Social Media Week 2012
2. The Reasons
Everyone who is anyone is on social media
Your competitors too
What does the world look like to you without social media?
How many connections would you have or not have if it
wasn’t there?
Is it a replacement for traditional advertising or marketing,
NO, it’s there to compliment!
Think for a moment how you all got here today, and not by
bus!
Think about how many new members of your tribe you
have gathered today just in the short time you have been
here?
People find it really easy to connect on social platforms,
sometimes easier than in person, why is that?
Forget the negativity, that happens whatever, its better to
know what’s being said about you than not. Then at least
you can respond in a meaningful manner, good or bad.
3. What Can You Do?
Show him/her that your competitors are doing
it, both in a good and a bad way!
Good – Look how many followers they have? Just
think if they were only selling to 10% of them how
much that would bring in?
Bad – I am sure we could do a far better job than
that? It must be having an effect on their bottom
line?
What sort of effect is it having on your
business?
You owe it to yourselves to at least try!
4. Some of the things that might stop
us!
Which platform do you start with?
How much content do you add and when?
Who takes charge of it?
Strategies and policies, do you have them?
What if something goes wrong?
How do you fix it?
5. The Journey
Not everyone is ready!
Not everyone knows how to get ready for a
meaningful and profitable experience with
social media!
If you have experience than you can guide
your boss through the early stages!
What if you don’t have experience, then you
bring someone in who has, this really does
save a lot of problems early on!
6. So what If You Need Help
7 day free offer to any boss
in the room for a one-hour
consultation with me to get
you started online with a
killer presence!
Limited offer as its just for the
first five to sign up today!
7. Getting Help!
If you find this exciting and something you
want to learn more about than join me on a
one day seminar in Glasgow in December
2012 on this very subject. Date to be
announced.
It will consist of the following:
Why you should be using Social Media
How to set up a killer profile
When to send updates, when not and why?
Crisis management
And much, much more…