48. Platforms
Digital Media Plan
Criteria for measurement
Roles & Responsibilities
Monitor Plan
49. Conversational Calendar
Digital Media Plan
Ask your community - take polls and share results
10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content
58. Twitter has over M registered users
4Mil Estimated Active Tweeps in Arab region as of October 2012
Number of Active Twitter Users in Jordan October 2012 was 80K
1 M Tweets per day Twitter
Majority of Tweets are 40 characters long
The Average user has 115
70. Spread the word about your Twitter Handle
Search by Keywords (City, Sector, topic..)
How to find New Followers
Search specific list Search certain hashtags
Follow Friday (#FF)
Invite Email Contacts Follow Family & Friends
Find popular Tweep in your area and follow their followers
71. Mind the 140-char limit
CSR & PR Events
Photo or Video Tweets
Informational Tweets
Twitter Content
Blog Posts
Sector Fresh Articles Provide answers and guidance
Ask questions and seek people’s opinion
Retweet other rich tweets
Inspiration Quotes
72. - Don’t be an EGG Head!
- Give credit where credit is due
- Be yourself
- If you can’t say it in real life don’t say it on twitter
- Please don’t post the same post from multiple accounts
- Give more than you take
- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it
- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
76. 1 Billion facebook > 750Mil Motor vehicle
There are 48.5 Million Facebook users in MENA
Average user has 130 friends & spends 700 min per month
Facebook
11% of World Population has a facebook Account
There are 2,477,820 users on Facebook in Jordan
50% Log on to facebook everyday
77. Create Polls
Morning Quotes
Inspiring pictures
Brand Products
Matches
Post at Peak hours
Tips on Engagement
Weather updates Country pictures
Use Open end Questions Keep content fresh and relevant
CSR & PR Events
Contests
Post and tag users in photos and videos
78. Facebook Timeline
• Guidelines:
- Cover Photo Copyright
- Cover Photo size: 851 pixels wide by 315 pixels high
- No Sale or Promotions
- Don’t incentivize “Like”
- No Contact information
• Messaging : Now customers can inbox Brands.
• No more Landing Page: No more Brand Abuse.
• Pin Feature: brands can pin certain post to stay on top.
• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
90. LinkedIn has over 175Mil+ professionals as of August 2, 2012
62% of LinkedIn users are outside the USA
LinkedIn
LinkedIn members did nearly 5.3 billion professionally-oriented searches in 20112
5Mil Estimated LinkedIn users in Arab World as of June 2012
Number of LinkedIn Users in Jordan by November 2012 is 211,792
91. Optimize your Title
Customize your URL
Join up to 50 relevant Groups
Engage through Q&A
LinkedIn Add Applications
Endorse to be endorsed
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94.
95. Pinterest has over 10.4Mil users as of December, 2011
Nearly 12Mil monthly unique visitors
Most of the sites users are females
Pinterest
It is the fastest site in history to break through the 10 million unique visitor mark
96. It’s NOT about YOU Everybody LOVES a STORY
Don’t be all Business
Reach for the Sweet Spot Pinterest
Give away the Good Stuff
Have ONE Board that is pure SHOWOFF
97.
98.
99.
100. Khaled El Ahmad
Social Media Consultant / Trainer
I’m on twitter
@Shusmo
Download Slide: slideshare.net/kelahmad
Notas del editor
6. Measure ResultsImprove brand presence across social networks ~ Increase in number of fans, followers & mentions of your brand. Increase positive sentiment about your brand~ Statistics of Positive & Negative mentions. Increase traffic to your website.~ Monitor traffic to your website coming from social networks.
7. Analyze & Adapt Analyze your social media campaigns, adapt any new findings into your current processes, and improve your efforts. Testing and experimentation will perfect your social media efforts. As you dive deeper into the never-ending pool of social media, you’ll quickly understand what works and what doesn’t. Keep on learning.After a while, you will learn best time to engage, best tool to use…