IREX Social Media | Social Action is delighted to invite you to attend their closing ceremony's key note session with Khaled al Ahmad on Wednesday 13th February, 2013 at the Sheraton.
The session will begin with registration at 14.30, and will include a panel discussion on visual identity, followed by a presentation by Khaled al Ahmad 'Social Media - measuring value and defining focus'. Attendees are invited for fruit cocktails and canapés immediately after this session
Social Media | Social Action is a 2.5 year program focused on providing capacity building skills in tech tools for regional CSOs. SMSA is implemented by IREX and supported by MEPI.
41. Conversational Calendar
Digital Media Plan
Ask your community - take polls and share results
10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content
6. Measure ResultsImprove brand presence across social networks ~ Increase in number of fans, followers & mentions of your brand. Increase positive sentiment about your brand~ Statistics of Positive & Negative mentions. Increase traffic to your website.~ Monitor traffic to your website coming from social networks.
7. Analyze & Adapt Analyze your social media campaigns, adapt any new findings into your current processes, and improve your efforts. Testing and experimentation will perfect your social media efforts. As you dive deeper into the never-ending pool of social media, you’ll quickly understand what works and what doesn’t. Keep on learning.After a while, you will learn best time to engage, best tool to use…