The ASTD Certified Professional in Learning and Performance Certification (CPLP) equips people with the tools to be the best in the field and lets employers know you have the real world practical expertise that can be readily applied. Participants will learn the nine areas of the competency model covered in the exam and understand the work product requirements. At the end participants will be able to assess their readiness to register for the CPLP certification process.
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The 3C's- Credibility, Capability & Confidence: CPLP and the Competency model
1. The 3Cs - Credibility, Capability, and
Confidence: CPLP & the Competency
Model
Dr. Kella B. Price, SPHR, CPLP
National Advisors for Chapters
Price Consulting Group
KPriceConsulting@aol.com
www.thepriceconsultinggroup.com
252.622.8119
®
2. 2
Objectives
Introduce the ASTD
Competency Model
Define and Describe CPLP
– certification
– benefits & value
– requirements & process
– readiness & preparation
3. 3
What is the Competency Model?
Defines which
competencies are needed
for success in the field
Provides structure for
professional development
Certification testing
validates that an individual
possesses the desired
competencies
4. 4
ASTD Competency Study
Background:Background:
Launched May 2003; updated 2008
Led by ASTD in partnership with
Development Dimensions International
(DDI) and Rothwell & Associates (R&A)
Study Intentions:Study Intentions:
Identify drivers of change in the field
Scope out future trends and implications
Identify competencies for today’s
practitioners
6. The Model & CPLP Certification
The linkage
– Model provides the content and
answers the “what”
– Standards answer “how well”
– Certification testing signifies standards
were met
7. 7
What is CPLP?
Credential for workplace
learning and performance
professionals
Who offers this credential?
Offered by the ASTD
Certification Institute
(ASTD CI)
CPLP Is
8. CPLP Is
True or False:
It is broad-based in scope.
True or False:
The CPLP has required courses and formal
study as a pre-requisite for taking the exams.
True or False:
CPLP addresses a WLP professional’s
knowledge and performance in the areas of
expertise as defined by the ASTD
Competency Model.
9. Focuses on Learning
Results in a certificate that
acknowledges course completion
Focuses on Testing/ Assessment
Results in a designation that
acknowledges mastery of WLP
KSAs against predetermined
standards.
Certificate Program Certification Process
CPLP Is Not…
10. CPLP Value - Market Research Study
Evidence suggested CPLP increases:
– Opportunity (Job Prospects and Advancement)
– Credibility
– Commitment
– Knowledge and Performance
10
11. CPLP Value - Evidence
Advancement and Jobs
Credentials are preferred by hiring managers, especially in tough job markets
Over 85% (87%) of CPLP credential holders report it has given them an
advantage
Over 80% (82%) of CPLP credential holders report it has advanced their careers
Over 70% (72%) of the companies looking to fill positions on the ASTD Job Bank
prefer CPLP applicants
One hundred percent (100%) of employers interviewed stated that future
recruiting practices for open positions will prefer the CPLP credential
One hundred percent (100%) of CPLP credential holders felt more capable and
more confident at their jobs, now that they have completed the CPLP program
Looking to rise to the top of the resume pile?
Add four letters: CPLP11
13. CPLP Value - Evidence
Credibility
Validates knowledge and commitment
Commitment to Learning and Learning Profession
Confidence in knowledge and competency
Knowledge and Performance Impact
Over 80% of CPLP holders report that their
employers recognize the increased expertise they
have as a result of obtaining the CPLP credential13
14. 14
CPLP Value - Candidate Testimonials
CPLP helped me learn the
science behind the art.
I used CPLP to move my
team ahead and in the
same direction.
I used it to change the way my
team thinks: want them to be
more connected to the business
and think strategically instead
of operationally.
Finally, a way to
recognize that we
are professionals…
The learning is the best part;
I have more confidence.
It was tough,
and worthwhile!
I increased my
pay by increasing
my value.
It helped
increase visibility
within my
organization.
http://CPLP testimonials
15. Steps to obtaining certification
Step 1:
Meet Eligibility and
Readiness Requirements
Step 1:
Meet Eligibility and
Readiness Requirements
Step 2:
Take / Pass the Knowledge
Exam
Step 2:
Take / Pass the Knowledge
Exam
Step 3:
Prepare / Submit a
Successful Work Product
Step 3:
Prepare / Submit a
Successful Work Product
Ongoing:
Recertification
Ongoing:
Recertification
16. Components
Knowledge Test
150 multiple choice
questions.
Assessing knowledge
application in 9 Areas of
Expertise.
For scoring purposes some
areas are weighted more
than others.
No penalties for guessing.
Work Product Submission
Submission of work product in
one of five available AOEs.
Work product must be current.
Provide answers to questions
about project.
Must obtain signed
permission from stakeholders
and participants.
Independently rated by
experts in the field.
17. 17
Recognition
Recognized as elite members of the
profession
Awarded right to use CPLP designation on
business cards and resume
Listed on ASTD CI website
Invitation to participate in CPLP networking
and professional development opportunities
CPLPCPLP
CertificateCertificate
CPLP Lapel PinCPLP Lapel Pin
18. Recertification Policy
Professional development is required to
maintain the CPLP certification.
Purpose is to stay current, grow,
develop, and never stop learning.
19. Recertification Process
Three year cycle
Cycle begins the first day
of the month after
notification of CPLP
success
Designates need to accrue
60 points within the
recertification period
Points must tie directly to
one or more areas of the
ASTD Competency Model
Categories Points
Continuing Education 30
Speaking and
Instructing
20
On-the-Job Experience 20
Research and
Publishing
20
Leadership and
Recognition
15
Professional
Membership
15
20. 20
2011 Testing Schedule & Fees
Test Window
Registration
Deadline
Knowledge
Exam Testing
Work
Product
Submission
Deadline*
March February 11
March 19 - April
9
August
26, 2011
May April 1 May 21 - June 11
August
26, 2011
Sept. August 5 Sept 17 - Oct 8
February 24,
2012
Nov. November 4 Nov 12 - Dec 10
February 24,
2012
* Work product score turnaround is 8-12 weeks.
21. 21
Multiple Roads to Prepare
ASTD Learning System & Flashcards
CPLP Study Group Leader’s Guide
Check Your Knowledge! CD-ROM
pCPLP™ practice exam
CPLP Prep Classes (Online, Instructor Led)
ASTD Certificate Programs (AOE-specific)
22. CPLP - Is It Right For You?
Ask Yourself...
– Do you meet eligibility?
– Does it match your career goals?
– What are your gaps?
– Do you have the time and resources to
commit?
– What are the benefits? opportunity costs?
– What’s the value?
Gee, I
wonder if I
should do
this?
24. Program Resources
To Find… Go To….
Chapter CPLPs, study help Kathleen Rippy
krippy@miglioreconsulting.com
General information www.astd.org/content/ASTDcertification/
Detailed program requirements Candidate Bulletin
CPLP application www.astd.org/content/ASTDcertification/
CPLPApplication.htm
Anwers about testing certification@astd.org or
ASTD Customer Care 800.628.2783
Answers about preparation Nancy Olson Nolson@astd.org or
800.628.2783
Notas del editor
Review a highlight of these objectives
Review a highlight of these objectives
In May 2003, ASTD launched the competency study, Mapping the Future
Led by ASTD in partnership with Development Dimensions International (DDI) and Rothwell & Associates (R&A)
The study is available for purchase on the ASTD online store
Intent of the study:
Identify drivers of changes in the field
Scope out future trends and implications
Identify competencies for today’s practitioners
Determine market demand for certification (note: results of market research are not documented in the final report)
Roles
Roles are groupings of targeted competencies. An individual’s job may encompass one or more roles, similar to different "hats" that one might have to wear. Roles should not be interpreted as "titles."
At the top of the competency model are four roles, or lenses through which WLP practitioners may view the model:
learning strategist
business partner
project manager
professional specialist
A WLP professional may play one or more roles in his or her job.
Areas of Expertise (AOEs)
AOEs are the specialized knowledge/skills an individual needs to perform in a learning and performance role. An individual may need expertise in one or more areas.As part of the 2004 initiative to build a competency model for learning and performance professionals, ASTD identified nine areas of expertise, deemed critical for workplace learning and performance (WLP) professionals:
career planning and talent management
coaching
delivering training
designing learning
facilitating organizational change
improving human performance
managing the learning function
managing organizational knowledge
measuring and evaluating
Foundational Competencies
Foundational competencies define relevant behaviors for learning and performance professionals.
The ASTD Competency Model presented the idea of foundational competencies. These foundational competencies are categorized as follows:
Interpersonal: how well you work with, manage, and influence people, policy, and change. Business and Management: how well you analyze situations, make decisions, and implement solutions. Personal: how well you adapt to change and make personal decisions to enhance your career.
It is essential that WLP professionals fortify this foundation by keeping in touch with resources that build and refresh these skill sets.
Answers the what (what competencies are going to be tested)
Certification answers the how well (assesses performance in these competencies
The model provides the content upon which standards and certification are based
The competency model answers “what”
Performance standards answers “how well”
Certification results in a designation that indicates the individual has met the standards
The answers are provided on the next page; use this slide as a discussion prompt
Research conducted in 4Q09 by Springboard International, an independent consulting firm
Surveyed 524 ASTD members and 625 non members
Interviewed two dozen CPLP holders, candidates, and top employers across a variety of industries
Based on 6/2009 data:
Over 500 CPLP Preferred jobs on the ASTD Job bank since July 2006-Jun 2009
Credibility:
CPLP requires people who have been in the field for decades to revisit things they no longer use and validates they have the right skills and knowledge for the jobs and the profession they love
Many learning professionals feel the need to constantly validate their profession and the credibility that they offer the business function – a credential helps show this credibility
“In these economic times, anything you can do to demonstrate knowledge and commitment is a plus” – learning executive from a government agency
“We believe vendors will be asking for the CPLP which is why we are looking into pursuing the credential widespread” – learning executive from a major hospitality firm
Commitment to Learning & Learning Profession
CPLPs feel they are in an exclusive class of learning professionals. They feel that they can stand up in front of classroom to train and explain the theory and practice of learning and do things that not everyone in the field can do
Over 90% of CPLP credential holders report that the CPLP has assisted in their professional development efforts
“Credentials not only show that the individual is going to keep their skills current, but that the individual is serious about their profession. The credential is not required but they want it anyway because they are passionate” – CLO at a major association
“The knowledge I have gained has been invaluable” – CPLP Credential Holder
Knowledge and Performance Impact
Many people are functional experts but understanding context brings greater authority
Over 80% of CPLP holders report that their employers recognize the increased expertise they have as a result of obtaining the CPLP credential
Nearly 75% of CPLP holders and employers surveyed agreed “supervisors in the company have noticed that CPLP employees produce greater results in less time”
“The CPLP program is beneficial for a learning professional to gain a broader understanding of the field” – employer at a major financial services company
“I would advocate for a team of CPLPs. I feel the productivity of the group would be greatly improved since everyone would have a common knowledge of the profession” – learning executive at a major government agency
Based on 2006 data
3 years work experience
Practice test pCPLP– study using onCampus, online, or Learning system. New flash cards and CD-ROM tools
Work Product – Designing Learning, Delivering Training, Improving Human Performance, Measuring and Evaluating, or Managing Learning Function – READ CANDIDATE BULLETIN
Table 1 – Knowledge Exam Weightings
AOE
Exam Weighting (%)
1. Designing Learning 15
2. Delivering Training 15
3. Improving Human Performance15
4. Measuring and evaluating12
5. Facilitating organizational change12
6. Managing the learning function9
7. Coaching8
8. Managing organizational knowledge8
9. Career planning and talent management6
Total test100%
WP submissions can be in delivering training, designing learning, improving human performance, managing the learning function, and measuring and evaluating
Table 2 – Work Product Scores
Categories
Point Value
Based On
Project Planning
Project Outputs
3. Project Relationships
4. Project Outcomes
Total Score 12 (8 or higher to pass)
As for point values, 3 is outstanding, 2 is successful, 1 is limited success, and a 0 is blank or off-topic. Scores for each category is assigned by the raters according to the rubrics that are provided in the Candidate Bulletin Work Product Materials chapter specific to each AOE (Chapters 4-9).
Professional development is required to remain current in the field and to enhance continued competence.
60 CPLP recertification points must be accumulated during each three year recertification period in order to maintain the designation.
The recertification cycle begins the first day of the month after notification of CPLP success.
Professional development could include: writing articles, presentations, volunteering with ASTD board locally or nationally. Local programs often align with competency model, thereby attendance helps meet requirement
CPLP Testing Fees
ASTD National Member - $799.00Non-Member - $999.00
Fees Include:
Knowledge exam seat
Knowledge exam score report
Work product submission score report (must pass knowledge exam first)
CPLP certificate and lapel pin (must pass knowledge exam and work product first)
A degree is expected to develop someone intellectually and cover the knowledge for a general field
Certification focuses on testing, that the person has met standards to practice in the field, and more current
Learn the science beneath the art.