Twitter for Trainers
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Twitter is rapidly growing as a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Twitter can be used by workplace learning professionals in conducting training as well. This session will show beginners how to get started and set up a Twitter account, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iphones and Droids have enabled mobile learning, Twitter is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about Twitter and is open to adapting to the latest trends in technology.
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Twitter for Trainers
- 1. Twitter for Trainers Session TU 222 Tuesday 1:45-3 pm Master title style Dr. Kella Price, SPHR, CPLP @kellaprice drkellabprice@gmail.com
- 2. for trainers The evolution of tools for Trainers Take this survey before the session starts! http://svy.mk/xlV4lw
- 3. #ASTD2012 #TU222 During this collaborative session, please feel free to Tweet your; •Ideas •Tips •Tricks •Discoveries •Ah Ha! Moments So that everyone can benefit! •Other useful hashtags: #ASTD #TRAINING #TWITTER101 Thanks to Larry @larrystraining for moderating the Twitter feed for this session!
- 5. Outline • Getting Started • Twitter Features and Tools • Communicating on Twitter • Using Twitter in Training • Make Twitter Work for You
- 7. Source: "The Who, Why, and How of Twitter" by BuySellAds.com
- 8. How does the technology impact YOU? • More peer-to-peer collaboration • Better knowledge transfer • Real-time activities and information • Low skills required to use • Low cost to implement • Increase training opportunities/modalities
- 9. BUILD YOUR BRAND by building a PERSONAL CONNECTION Tweet me! @kellaprice #ASTD2012 #TU222
- 10. What should I tweet? • Images • Valuable resources • Videos • News • Blog Post Updates – • Responses Twitterfeed • Announcements (twitterfeed.com) • Ask Questions Video on how to use Twitterfeed: • Interesting http://bit.ly/ISycSC Comments, inspirational thoughts
- 11. What should I tweet? • Images • Valuable resources • Videos • News • Blog Post Updates – • Responses Twitterfeed • Announcements (twitterfeed.com) • Ask Questions • Interesting Comments, inspirational thoughts
- 12. Find your followers… • Send invites to your email or contact list • Find them on Twitter • Think potential clients as well as existing ones • Colleagues and other WLPs • Use hashtags (#ASTD)
- 13. Twitter Talk • Tweet • Retweet • Replies (@kellaprice) • Direct message
- 14. How do I get started? • Set up your account – recognizable name • Brand yourself – 1 line “bio” – Website address – Actual location – Use a picture…or company logo • Find your contacts
- 15. Key elements to remember • Keep name consistent/recognizable
- 17. Who manages it? • Media/PR, Consumer Relations • Can be managed by multiple users using tool like Hootsuite
- 19. Use synchronous posting tool • Ping.fm, Hootsuite, Tweetdeck • Link accounts to facilitate updates • Microblogging increases visibiilty – Include links, video snippets • Keep pages active and change them often
- 20. Ping.fm
- 21. Tweetdeck
- 22. Hootsuite
- 23. Link Shortener
- 25. Twitter Chats • http://bit.ly/ChatSched • #CPLPtalk Check out the Twitter Chat • #lrnchat Prep • #elearnchat Worksheet in your handouts! • #RealWPLearn • #astdchapters
- 26. Chat Tools • Tweetchat • TweetDeck • HootSuite • TweetReports
- 28. Lists • Facilitates communicating targeted messages • Filter method
- 29. Paper.li
- 30. The Most Complete Twitter Application List Available http://bit.ly/JbSvLS
- 32. Using in Training Sessions: Pre-Session • Obtain Twitter handles on registration • Create Twitter list of participants • Provide tutorial Pre-Session • Send pre-session communication (Job Aid – page 2)
- 33. Planning the session • Make key points in tweetable sentences • Use tweets on slides • Ask active users to participate in session tweets • Get a Twitter moderator Check out the Twitter Class Session Worksheet in your handouts!
- 34. For example…
- 35. Twitter Moderator • Can also have an administrator to tweet on your behalf • Knowledge of Twitter and subject matter • Clarify questions and comments • Stimulate discussion • Pre-plan tweets
- 38. Backchannel Tools • Wiffiti • Tweetchat • TwitterFall • TwitterFountain • SAP 2.0
- 40. Twitterfall
- 41. Twitterfountain
- 44. Using in Training Sessions: Post-session • Summarize key points Learn how to make a Chat transcript: • Archive Tweets http://bit.ly/Js2r4G • Resources
- 45. Tweetake
- 46. Tweetreports
- 47. Evaluating Session success • Survey of session Don’t forget to evaluate this session! • Review session www.astdconference.org/onsite transcript or use the app
- 48. What are your takeaways?
- 50. Thank you! What are your questions? Dr. Kella B. Price, SPHR, CPLP www.thepriceconsultinggroup.com @kellaprice drkellabprice@gmail.com 252.622.8119 Price Consulting Group
- 51. Reminders! • Take the evaluation survey • Look at links in Delicious (kellaprice) • Slideshare (kellaprice)
Notas del editor
- "The Who, Why, and How of Twitter" by BuySellAds.com Read more: http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx#ixzz1twMHVfxa
- Building relationships with potential clients Creating personal connections with existing clients Staying informed http://twitter.com/#!/astdOC (@astdOC)
- Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links. See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
- Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links. See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
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- Tweetchat is user-friendly and has some nice features. Using this tool is as easy as signing into Twitter, and searching a hashtag, which will direct you to a “TweetChat room”. Once you are in the Tweetchat for your hashtag, it eliminates the need to remember to add the hashtag, as it does it automatically for you. Additionally, the Twitter stream will auto-update using the timing you specify by clicking the “refresh speed” button. Using the “User Control” button, you can also feature particular users (like the presenter Tweets)and participants that you like (think experts) and block users (i.e. if the hashtag is being used by someone whose comments have no relationship to your topic). This button also allows you to block re-tweets to eliminate repetitive content. Finally, there is a pause button to suspend the refresh of the page if you are discussing a particular tweet with the audience.
- Tweetreports $9 per month basic subscription, search engine is FREE The easiest method that I’ve used is TweetReports.com : Go to TweetReports: http://search.tweetreports.com/advanced_search.php In the “hastag” box, enter the hashtag for your chat (i.e. #lrnchat) Enter the date of your chat in the “Since This Date” and “Until This Date” boxes. Click on the “Search” button. If you want to keep the transcript, click to export it to .HTML and use the “Print” button to create a readable file or hard copy. The transcript will be in chronological order, from oldest post to most recent, which facilitates following the discussion. The .HTML file also has capabilities for you to click and instantly reply or retweet a message. Another benefit of Tweetreports is that is offers analytics at the top of the page, including number of contributors, links, retweets, and replies.
- Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like: Read HR and Training News top stories via @ mwbuckingham @ seqrpay @ shelrm @ astdatl_corpsig @ Ginaschreck http://t.co/1WaW8qb #training #HR The process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.
- WHEN DO YOU DISPLAY THE BACKCHANNEL? During presentation breaks, or specifically crafted Twitter breaks to share/highlight specific observations on Twitter. Reviewing the audience tweets and responding to questions from the backchannel and live audience periodically will keep your participants engaged. It will also allow you to gauge the audience’s impression of your content and make any adjustments for the remainder of the learning event. When you have asked a question on Twitter (should correspond to asking the same question of the live audience) During question and answer, or if there is a specific question from the Twitter feed that you will answer/discuss with the audience When you display the backchannel, point out or highlight the questions or discussion points that you are addressing. If you’ve asked a question and many responses are coming in on Twitter, your moderator can help you summarize the ideas to review with your audience. Your Twitter moderator can also prioritize the questions, and bookmark them using the Favorites button to make them easy to find when it’s time for questions. It is good practice to respond after the presentation is concluded to those who ask a question that doesn’t get answered during the session. It can be particularly overwhelming as a speaker to try and review the Tweets as you present, especially to a large and actively Tweeting audience! If this is the case, the Tweetstream may move quickly across the stream; add RT (re-tweet) to the search terms to highlight information that resonated with a large faction of your audience. (Tip: Inform the audience that only re-tweets will be viewable in the session, and that they can choose what will be seen by re-tweeting ideas that they found particularly valuable. When the discussion is complete and you are ready to continue with the learning content, remove the backchannel from the screen to eliminate it as a distraction. Mitchell, Olivia. How to present with Twitter (and other backchannels). Accessed at: http://www.speakingaboutpresenting.com/wp-content/uploads/Twitter.pdf .
- Twitterfall has a more complicated dashboard, but multiple settings to customize your display. The options are similar to Tweetchat as you can select the speed and whether or not to include retweets on the right sidebar. Like Tweetchat, users can be excluded or blocked using the “exclusions” option on the left sidebar. The Twitter stream can also be paused for discussion. The “full width mode” allows the Twitter stream to display the tweets without the sidebars viewable.
- Twitterfountain is another option. Set the twitter keyword, the speed that the tweets will advance as well as animation type. You can also view images through Twitterfountain using a keyword and selecting Flickr, Picasa, or both. A sample Twitterfountain that I created for “ASTDALC” is here: http://thefounta.in/uqMUE .
- Another option is to integrate tweets into the PowerPoint presentation. The biggest benefit to this is not having to toggle between two applications during the presentation. There are two primary methods for doing so: 1) Poll Everywhere and 2) SAP Web 2.0 apps. Poll Everywhere requires Tweeters to reply to @pollxxxxx; “xxxxx” is a number provided by the Poll Everywhere software. Poll Everywhere has a free version, in which tweets are anonymous. The free version can only be used with audiences of 30 or less. There are several paid versions as well. Details on the paid versions are available on the website: www. polleverywhere .com/ . Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MTk1MTI2MjM2Mw If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
- SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/ : PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter. PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed. PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants. PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide. PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation. See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
- Following up with your audience Following up with your audience is a great way to establish rapport with your participants, and possibly create relationships that will grow. Several types of follow-up should be considered: A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or a link to access the documents posted on Twitter (or both). A copy of the session tweets. Archive the tweets. Continue conversations and questions with those on Twitter. Providing additional resources or tools to the participants (another item to Tweet as a link!).
- Tweetake is an option for archiving not just Tweets, but followers, favorites, DMs and puts them into an Excel document on your computer. It’s as easy as signing into your Twitter account, selecting what you want to back up, and clicking on the “get ‘em” button.
- Tweetreports $9 per month basic subscription, search engine is FREE The easiest method that I’ve used is TweetReports.com : Go to TweetReports: http://search.tweetreports.com/advanced_search.php In the “hastag” box, enter the hashtag for your chat (i.e. #lrnchat) Enter the date of your chat in the “Since This Date” and “Until This Date” boxes. Click on the “Search” button. If you want to keep the transcript, click to export it to .HTML and use the “Print” button to create a readable file or hard copy. The transcript will be in chronological order, from oldest post to most recent, which facilitates following the discussion. The .HTML file also has capabilities for you to click and instantly reply or retweet a message. Another benefit of Tweetreports is that is offers analytics at the top of the page, including number of contributors, links, retweets, and replies.