7. Social Media Contests
• Once a week
• 10 questions=10
chances to win
• Prizes, shirts, hats,
bobble heads
• Formulates more
followers on social
media
8. Budget
• Social media contest
budget $5,200/month
• Price-per-click
$50,000/month
• Agency Fees $5,000
Total Digital Budget
$60,200/month
Detroit Tigers
www.twitter.com/tigers
Tuesday Twitter Contest
Win prizes and gear
9. Summary
• Gaining a strong
follower fan base on
social media
• Using PPC, social media
contest
Notas del editor
Social Media budgetOnce a week, 26 weeks10 questions=10 prizes= 20$ per prize=200/week