This presentation has been given to university presidents and departments of institutional effectiveness. A primary focus of the slide deck is the (1) student assessment plan and (2) the continuous department assessment. The presenter, Dr. Kelly J. McMichael, is an academic administrator in the application of educational effectiveness and leadership in higher education.

1. A College Assessment Process Kelly McMichael, Ed.D kellyjmcmichael@gmail.com

2. Introduction Socrates: “The unexamined life is not worth living.” McMichael: “The unexamined college is not worth attending.” McMichael 2

3. Introduction Stated another way, “Anything worth doing is worth measuring and evaluating.” McMichael 3

4. Where do we get the data to measure? Student Assessment Plan Continuous Department Assessment McMichael 4

6. ACT/SAT Scores

7. Entrance and Exit Content Exams

8. COMPASS

9. Student Opinion Surveys

10. Senior EssayMcMichael 5

12. Annual cycles for eight departments/units

13. Assessment Matrix of standards and outcomes producedMcMichael 6

15. Final report produced with recommendations and changes

16. Becomes part of the Assessment Report McMichael 7

17. How do we use the data? Annual Planning Cycle Annual Assessment Report McMichael 8

19. Collaborative follow-up with President, Finance, Admissions for enrollment and income projections

20. Report is made to Departments which review their budgets and goalsMcMichael 9

22. President’s final analysis is reported to the Board for approval

23. President’s Cabinet and Research Department evaluate annual cycleMcMichael 10

25. Disseminated to all department heads/units

26. Summarizes results of all Student Assessments and the Department Assessment for current cycle

27. Includes observations and recommendations to be addressed by respective departmentsMcMichael 11

28. Example “Effectively Using Computer Technology McMichael 12

29. Example “Quality of Academic Advising” McMichael 13

31. Increased involvement and “ownership” of Assessment and Research by staff and faculty

32. More effective departmentsMcMichael 14

34. Greater love for Director of Research and Assessment McMichael 15