SlideShare una empresa de Scribd logo
1 de 10
Descargar para leer sin conexión
Red Bull Gives you Wings!,[object Object],By Savannah Kelly,[object Object]
Red Bull Fights Back!,[object Object],Let’s Face it Red Bull has been a huge part of our society for the past couple of years. It speaks to the studying student, the worn out athlete, the exhausted parent or even the pedal to the medal executive trying to meet a deadline. But with all the competitors out there lately we need to find a way for Red Bull to really make it’s name as a leading energy drink. This is what we have planned!,[object Object]
How we make some noise,[object Object],Our strategy is to assure our consumers that we are the ONLY energy drink for them! We need to target our consumers so directly that they know we are here for their prosperity. ,[object Object],Recently we have been reaching out to our consumers by videos and commercials by the bundle, I propose we specify our reach even more.,[object Object]
Challenges and Goals,[object Object],CHALLENGES,[object Object],Energy Shots,[object Object],Power Bars,[object Object],Caffeine Capsules,[object Object],Diet Pills,[object Object],Health Consciousness,[object Object],Medical Issues,[object Object],Cost,[object Object],Packaging,[object Object],GOALS,[object Object],Marketing efficiency,[object Object],Cost  efficiency,[object Object],Brand recognition,[object Object],Promotion to the masses,[object Object],Segmentation,[object Object],Internet reach,[object Object],Consumer Buzz,[object Object],Social Media reach,[object Object],Blog representation,[object Object]
Challenges,[object Object],We confront challenges everyday. New products come about everyday threatening our brand. The newest challenge I would say are energy shots. They propose an easy way to get energy without the muss and fuss of an entire drink. We need to find a way to appeal to these consumers and stick out from the rest. The biggest challenge coming from these competitors is that they are so accessible, sold at gas stations, grocery stores, street stands and even college convenience stores. Red Bull needs to overwhelm our competitors with our name and brand, the way our competitors are overwhelming them with the “new” product.,[object Object]
How we achieve our goals,[object Object],Internet is all the buzz in this day of age. Between Social Marketing, blogging, online publications, pop-up ads, search engines and online brand advertising the internet is almost an entire new world. I propose we start at the foundation of our success…the consumer. Reaching out to consumers on sites like Facebook, Myspace, and Twiiter will be a great beginning. Inspiring our consumer to get more involved with the brand personally can only ignite brand loyalty above all, then we have brand recognition which is a proven ally to consumption.,[object Object]
Goals continued,[object Object],Blogging is a new fad among the masses, it’s a new and honest way to promote brands, products and companies. If Red Bull invests their time and attention in bloggers I know that they can bring their already amazing brand recognition to new heights. Blogging can also kill two birds with one stone by introducing a new and more cost effective way to do our PR. So by introducing blogging to our ad campaign future we can effectively use our money saved from more expensive forms of advertising and PR.,[object Object]
Targeting,[object Object],Red Bull has always done a good job of targeting their consumers. With that said, we can do better. Sponsorship has always been a huge part of brand awareness and it will continue to be. We need to get more involved in college campuses and college websites to target our #1 consumers. ,[object Object]
Measuring our Success,[object Object],By using tools like Google Adwords  and SEO tools we can measure the reach of our online marketing strategies. Pay-per-click advertising is also a hugely  cost effective way to measure our success. It’s also important that we stress certain kind of advertising at certain times more than others. Since Red Bull is an energy drink I propose we spend most of our advertising budget during times like tax season, college finals weeks, summer time and vacation season when stress is high among our consumers. This way they know that we are keeping them in mind during the hard times, and the fun times (like vacations…).  By using bloggers to promote Red Bull we can also save money and insure the consumer that we are being honest about or product.,[object Object]
Concluding,[object Object],For years Red Bull has been a leading competitor for energy drinks, they have consumers all over the world and their name is familiar in almost every household. But in these hard economic times we need to insure success without burning a hole in our wallets. Technology is changing everyday and it is almost impossible to go online and not see an ad for something. Online resources have become a reliable and efficient way of marketing and advertising and the opportunities continue to grow. Measuring the success of your company is just a click away and so is creating a worldly recognized brand. ,[object Object]

Más contenido relacionado

La actualidad más candente

Red bull-edition-16-powerpoint
Red bull-edition-16-powerpointRed bull-edition-16-powerpoint
Red bull-edition-16-powerpointsupuspa bhattarai
 
Redbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler kellerRedbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler kellerFayaz Ahamad
 
Red Bull SWOT analysis
Red Bull SWOT analysisRed Bull SWOT analysis
Red Bull SWOT analysisSurayya Hasan
 
RED BULL 492 final presentation
RED BULL 492 final presentationRED BULL 492 final presentation
RED BULL 492 final presentationHeesang Park
 
Krating Daeng Rebranding Project
Krating Daeng Rebranding ProjectKrating Daeng Rebranding Project
Krating Daeng Rebranding ProjectSara Faizpour
 
Red Bull Cola Case Study
Red Bull Cola Case StudyRed Bull Cola Case Study
Red Bull Cola Case Studyjtaylorireland
 
Innovation for red bull - product portfolio
Innovation for red bull - product portfolioInnovation for red bull - product portfolio
Innovation for red bull - product portfolioOndrej Ďurják
 
Red Bull - Marketing Strategy
Red Bull - Marketing StrategyRed Bull - Marketing Strategy
Red Bull - Marketing StrategyHrituraj Singh
 
Red Bull
Red Bull Red Bull
Red Bull sim7
 
Red Bull Final International Business
Red Bull Final International BusinessRed Bull Final International Business
Red Bull Final International BusinessBinod Hyoju
 
IMC project (RED BULL)
IMC project (RED BULL)IMC project (RED BULL)
IMC project (RED BULL)vikas chauhan
 
Red bull
Red bullRed bull
Red bullpr22
 
Red Bull Blue Ocean Strategy
Red Bull Blue Ocean StrategyRed Bull Blue Ocean Strategy
Red Bull Blue Ocean StrategyRobert Wensley
 
Red Bull mini case presentation
Red Bull mini case presentationRed Bull mini case presentation
Red Bull mini case presentationSuhani Chandra G
 
Redbull Marketing strategy
Redbull Marketing strategyRedbull Marketing strategy
Redbull Marketing strategyApurva Kavishwar
 

La actualidad más candente (20)

Red bull-edition-16-powerpoint
Red bull-edition-16-powerpointRed bull-edition-16-powerpoint
Red bull-edition-16-powerpoint
 
Redbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler kellerRedbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler keller
 
Red Bull SWOT analysis
Red Bull SWOT analysisRed Bull SWOT analysis
Red Bull SWOT analysis
 
RED BULL 492 final presentation
RED BULL 492 final presentationRED BULL 492 final presentation
RED BULL 492 final presentation
 
Krating Daeng Rebranding Project
Krating Daeng Rebranding ProjectKrating Daeng Rebranding Project
Krating Daeng Rebranding Project
 
Redbull
RedbullRedbull
Redbull
 
Red Bull Cola Case Study
Red Bull Cola Case StudyRed Bull Cola Case Study
Red Bull Cola Case Study
 
Innovation for red bull - product portfolio
Innovation for red bull - product portfolioInnovation for red bull - product portfolio
Innovation for red bull - product portfolio
 
Red bull
Red bullRed bull
Red bull
 
Red bull
Red bullRed bull
Red bull
 
Red Bull - Marketing Strategy
Red Bull - Marketing StrategyRed Bull - Marketing Strategy
Red Bull - Marketing Strategy
 
Redbull Presentation
Redbull PresentationRedbull Presentation
Redbull Presentation
 
Red Bull
Red Bull Red Bull
Red Bull
 
Red Bull Final International Business
Red Bull Final International BusinessRed Bull Final International Business
Red Bull Final International Business
 
IMC project (RED BULL)
IMC project (RED BULL)IMC project (RED BULL)
IMC project (RED BULL)
 
Red bull
Red bullRed bull
Red bull
 
Red Bull Blue Ocean Strategy
Red Bull Blue Ocean StrategyRed Bull Blue Ocean Strategy
Red Bull Blue Ocean Strategy
 
Red bull ppt
Red bull pptRed bull ppt
Red bull ppt
 
Red Bull mini case presentation
Red Bull mini case presentationRed Bull mini case presentation
Red Bull mini case presentation
 
Redbull Marketing strategy
Redbull Marketing strategyRedbull Marketing strategy
Redbull Marketing strategy
 

Destacado (8)

Green bull presentation
Green bull presentationGreen bull presentation
Green bull presentation
 
Red bull product analysis
Red bull product analysisRed bull product analysis
Red bull product analysis
 
Red Bull Presentation
Red Bull PresentationRed Bull Presentation
Red Bull Presentation
 
Red Bull Presentation for Advertising
Red Bull Presentation for AdvertisingRed Bull Presentation for Advertising
Red Bull Presentation for Advertising
 
Red bull final case study
Red bull final case studyRed bull final case study
Red bull final case study
 
Red Bull
Red Bull Red Bull
Red Bull
 
Red Bull Marketing Campaign
Red Bull Marketing CampaignRed Bull Marketing Campaign
Red Bull Marketing Campaign
 
RedBull Analysis
RedBull AnalysisRedBull Analysis
RedBull Analysis
 

Similar a Red bull gives you wings!

Analyze A Famous Advertising Campaign By Old Spice
Analyze A Famous Advertising Campaign By Old SpiceAnalyze A Famous Advertising Campaign By Old Spice
Analyze A Famous Advertising Campaign By Old SpiceNina Vazquez
 
Case study red bull
Case study red bullCase study red bull
Case study red bullAli Saeed
 
Marketing campaign pitch
Marketing campaign pitchMarketing campaign pitch
Marketing campaign pitchEd Thompson
 
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docxAdam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
 
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docxAdam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
 
349 final cadbury presentation
349 final cadbury presentation349 final cadbury presentation
349 final cadbury presentationkbam1988
 
PostCampaignReport
PostCampaignReportPostCampaignReport
PostCampaignReportAdam Kieran
 
Adv 420 nmdl project
Adv 420 nmdl projectAdv 420 nmdl project
Adv 420 nmdl projectherna276
 
The Communication Strategy Of Iceland And Various...
The Communication Strategy Of Iceland And Various...The Communication Strategy Of Iceland And Various...
The Communication Strategy Of Iceland And Various...Tasha Holloway
 
E fishery strategy plan
E fishery strategy planE fishery strategy plan
E fishery strategy planYanuar Risky
 
Differences Between B2B vs B2C Marketing
Differences Between B2B vs B2C MarketingDifferences Between B2B vs B2C Marketing
Differences Between B2B vs B2C MarketingExportHub
 
Procter&Gamble: Marketing Capabilities
Procter&Gamble: Marketing CapabilitiesProcter&Gamble: Marketing Capabilities
Procter&Gamble: Marketing CapabilitiesSourab Mangrulkar
 
Kino Intl Business Services
Kino Intl Business ServicesKino Intl Business Services
Kino Intl Business ServicesKino Padilla
 
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...Jon Gregoire
 
THIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docx
THIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docxTHIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docx
THIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docxshandicollingwood
 
The Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer MarketingThe Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer MarketingDigiday
 

Similar a Red bull gives you wings! (20)

Analyze A Famous Advertising Campaign By Old Spice
Analyze A Famous Advertising Campaign By Old SpiceAnalyze A Famous Advertising Campaign By Old Spice
Analyze A Famous Advertising Campaign By Old Spice
 
Case study red bull
Case study red bullCase study red bull
Case study red bull
 
Marketing campaign pitch
Marketing campaign pitchMarketing campaign pitch
Marketing campaign pitch
 
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docxAdam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
 
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docxAdam EspositoIBP1. Executive Summary The focus for our brand.docx
Adam EspositoIBP1. Executive Summary The focus for our brand.docx
 
349 final cadbury presentation
349 final cadbury presentation349 final cadbury presentation
349 final cadbury presentation
 
PostCampaignReport
PostCampaignReportPostCampaignReport
PostCampaignReport
 
Adv 420 nmdl project
Adv 420 nmdl projectAdv 420 nmdl project
Adv 420 nmdl project
 
The Communication Strategy Of Iceland And Various...
The Communication Strategy Of Iceland And Various...The Communication Strategy Of Iceland And Various...
The Communication Strategy Of Iceland And Various...
 
E fishery strategy plan
E fishery strategy planE fishery strategy plan
E fishery strategy plan
 
Advertising And Marketing Essay
Advertising And Marketing EssayAdvertising And Marketing Essay
Advertising And Marketing Essay
 
Differences Between B2B vs B2C Marketing
Differences Between B2B vs B2C MarketingDifferences Between B2B vs B2C Marketing
Differences Between B2B vs B2C Marketing
 
Procter&Gamble: Marketing Capabilities
Procter&Gamble: Marketing CapabilitiesProcter&Gamble: Marketing Capabilities
Procter&Gamble: Marketing Capabilities
 
Kino Intl Business Services
Kino Intl Business ServicesKino Intl Business Services
Kino Intl Business Services
 
The Rethink Company
The Rethink CompanyThe Rethink Company
The Rethink Company
 
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy f...
 
Brand Softdrink
Brand SoftdrinkBrand Softdrink
Brand Softdrink
 
THIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docx
THIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docxTHIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docx
THIS IS TWO SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM#1Wh.docx
 
The Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer MarketingThe Boom & Bust of Influencer Marketing
The Boom & Bust of Influencer Marketing
 
Smart ways
Smart waysSmart ways
Smart ways
 

Red bull gives you wings!

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.