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Similar a TAG Social Business IDEA Jam 2012
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TAG Social Business IDEA Jam 2012
- 1. TAG Social Business Idea Jam 2012 State of Social Business in Georgia ( and how to become “Socially Acceptable”…or better! ) Sponsored by Social Genius Bar by #tagjam12
- 2. Keep Your Phones ON!! Share your thoughts during the Jam today … you might even win a prize! #tagjam12 Follow along with the slides There MAY be some pretty small text that you‟ll be dying to see up close! Take Pictures Post to your Twitter account and tag it… you are SUPER Cool! #tagjam12 #tagjam12
- 3. TAG is… • The industry association providing advocacy, education and professional development for 19,000 members of Georgia‟s technology industry Social Business Society is… • One of ~30 special interest societies • Promotes understanding and adoption of social business practices within Georgia #tagjam12
- 4. Getting Aligned: Defining ‘social business’ The intentional use of social (collaborative efforts and tools) to drive meaningful strategic business outcomes* Category Examples • Fax • Live Meeting • Email • Video conferencing Collaboration and • Blogs • Immersive Video Communications • Wikis • Social Media • OCS Marketing • Expertise Location • Managed Knowledge Management • Document Libraries Communities • Team Sites • Social Tagging *Source: David Hinchcliffe and Peter Kim, Social Business by Design #tagjam12
- 5. #tagjam12
- 6. Survey Methodology: Demographics X Culture X Technology Adoption Technology Response Weight Broadly used in the company and with external partners 5 Broadly used in the company 4 Used broadly within one or more BUs 3 Used by a few pioneer users 2 Being investigated by the company 1 Not on the radar 0 Actively rejected -1 Don't know 0 Culture Response Weight Agree Strongly 5 Agree 4 Neutral 3 Disagree 2 Disagree Strongly 1 Don't Know 0 #tagjam12
- 7. Demographics of Respondents Company Size Company Annual Revenue 1 to 49 16% Under $25M 23% 50 to 999 34% $25M to $99M 42% 1,000 to 4,999 14% $100M to $499M 5% $500M to $999M 5,000 to 9,999 $1B to $10B 16% 4% 13% Over $10B 22% 10,000 and 11% above Industry Vertical Job Role Financial Services CIO Government 2% 15% 11% 12% Healthcare and IT Director/Manager 7% Pharma 30% 6% High Technology IT Individual 4% 9% 15% Contributor Professional Services Business Leader Manufacturing 24% 7% Business User 24% Retail 34% Other Other Industry #tagjam12
- 8. How „cool‟ are you? E-mail Calendars & Meeting scheduling Voicemail Audio Conferencing Web conferencing The “Norm” Employee-owned smartphone Social networking tools Team workspaces Laggards Desktop video conferencing Fax Social tagging and bookmarking Corporate-issued smartphone Web feeds Softphone Community manager Leaders Blogs Corporate-issued cellphones Room-based video conferencing Profiles/Expertise location services Wikis: any tool Wikis : company tool Read voicemails as text Inter-enterprise video conferencing Fixed-mobile converged collaboration Immersive video 0 1 2 3 4 5 6 Level of Adoption #tagjam12
- 9. Where the Action Is Corporate-issued cellphones Corporate-issued smartphone Fax Profiles/Expertise location services Companies are Softphone wrestling with Inter-enterprise video conferencing Room-based video conferencing challenges from the Community manager New World of Work! Wikis: company tool Wikis: any tool Fixed-mobile converged collaboration • BYOD Immersive video Read voicemails as text • Work Anywhere Social tagging and bookmarking • Wisdom of Web feeds Blogs Crowds Employee-owned smartphone Desktop video conferencing Team workspaces Social networking tools Web conferencing Voicemail Audio Conferencing Calendars & Meeting scheduling E-mail 0 1 2 3 4 5 6 #tagjam12 Variance of Adoption Rates
- 10. Company Culture of Change Management Community manager Blogs Web feeds Social tagging and bookmarking Immersive video Profiles / Expertise location services Wikis: company designated tool Social networking tools Wikis: any tool Read voicemails as text Team workspaces Fixed-mobile converged collaboration Desktop video conferencing Inter-enterprise video conferencing Web conferencing Room-based video conferencing Cultures that thoughtfully Softphone manage change recognize Corporate-issued smartphone Fax the power of the Employee-owned smartphone „community‟ as something Corporate-issued cellphones Audio Conferencing to be managed! E-mail Voicemail Calendars & Meeting scheduling 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4.0 4.1 4.2 Culture Rating #tagjam12
- 11. Company Culture of Embracing New Ideas Social tagging and bookmarking Community manager Web feeds Blogs Social networking tools Profiles/Expertise location services Desktop video conferencing Wikis : company designated tool Wikis: any tool Team workspaces Immersive video Read voicemails as text Cultures that look Employee-owned smartphone to their people to Inter-enterprise video conferencing Fixed-mobile converged collaboration generate new Room-based video conferencing ideas in new ways E-mail Corporate-issued smartphone more readily adopt Web conferencing social business. Softphone Fax Calendars & Meeting scheduling Audio Conferencing Voicemail Corporate-issued cellphones 3.7 3.8 3.9 4.0 4.1 4.2 4.3 4.4 Culture Rating #tagjam12
- 12. Standard Deviations from the Mean Adoption Rates 0 0.2 0.4 0.6 0.8 -0.6 -0.2 -0.4 Audio Conferencing #tagjam12 Blogs Calendars & Meeting scheduling Community manager Corporate-issued cellphones Corporate-issued smartphone Desktop video conferencing E-mail Employee-owned smartphone Fax Fixed-mobile converged collaboration Immersive video Inter-enterprise video conferencing Healthcare and Pharma Profiles/Expertise location services Read voicemails as text Room-based video conferencing Retail Social networking tools Social tagging and bookmarking People: Social culture varies by industry Softphone Team workspaces Voicemail Web conferencing Web feeds Wikis: any tool Wikis: company tool
- 13. Standard Deviations from the Mean Adoption Rates -0.4 -0.8 -0.6 -0.2 0 0.2 0.6 0.8 1 0.4 Audio Conferencing #tagjam12 Blogs Calendars & Meeting scheduling Community manager 1 to 49 Corporate-issued cellphones Corporate-issued smartphone Desktop video conferencing 50 to 999 E-mail Employee-owned smartphone Fax harder‟ to be social. Fixed-mobile converged collaboration 1,000 to 4,999 Immersive video Inter-enterprise video conferencing Profiles/Expertise location services Read voicemails as text Room-based video conferencing 5,000 to 9,999 Social networking tools Social tagging and bookmarking Softphone Team workspaces Voicemail People: Large companies have to „try 10,000 and above Web conferencing Web feeds Wikis: any tool Wikis: company tool
- 14. Standard Deviations from the Mean Adoption Rates 0.2 0.4 0.6 0.8 0 -1 -0.8 -0.6 -0.4 -0.2 Audio Conferencing #tagjam12 Blogs Calendars and Meeting scheduling Community manager Corporate-issued cellphones Corporate-issued smartphone CIO Desktop video conferencing E-mail Employee-owned smartphone (BYOD) Fax Fixed-mobile converged collaboration Immersive video (TelePresence) IT Director/Manager Inter-enterprise video conferencing Profiles / Expertise location services Read voicemails as text Room-based video conferencing Social networking tools Social tagging and bookmarking IT Individual Contributor Softphone Team workspaces Voicemail Web conferencing management as adopters of social business tools. Web feeds People: Individual contributors are more aggressive than Wikis: any tool Wikis: company tool
- 15. Eleanor Meacham, Product lifecycle principles apply, but there Investment Analyst, Cisco GSBI are significant differences between Paul Miller, IT Prod. Mgr – companies. EUX, McKesson Companies are wrestling with the New Peter Stewart, SVP Technology World of Work, including enabling people to Collaboration Services & ‘work anywhere’ with ‘anyone’. Strategic Partnerships at PGi Process: Cultures that thoughtfully manage change Will Change recognize the power of the ‘community’ as Johnson, Manager, North Leadership something to be managed! Highland Consulting Cultures that look to their people to Meredith Martini, Abby Culture: generate new ideas in new ways more Freeman, Playworks Group. Innovation readily adopt social business. MeetingWorks Individual contributors are more aggressive Ally Sheintal People than management as adopters of social Business Development business tools. Manager at Modis Social Kelsey Bouton TAG enables you to learn, connect, and Director of Social Media and Business contribute through social business. Business Service, TAG at TAG #tagjam12
- 16. 1. How do the patterns we‟ve seen explain your company‟s adoption of social business, or do they not? Table Topics Starters 2. What are some of your current pain points around Social Business? What are some of the missed opportunities? 3. What is causing the perceived gap between the gain and the pain of “going social”: a) Tools b) Process c) People d) Culture e) All of the above f) None of the above #tagjam12
- 17. What you can do now • Assess the maturity of social business at your company , and where the pain or opportunities exist. • Assess the maturity of social business for YOU, and where the pain or opportunities exist. • Get involved with TAG and the Social Business Society • Avenues for further research • Future event • Keep the conversation alive! We‟ll post the key ideas you all have generated at our LinkedIn group after the event. #tagjam12
- 18. Announcement coming in December 2012: 2013: Keep the conversation alive on LinkedIn! Search for “TAG Social Business” #tagjam12