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CRM FILMS

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LEADER’S GUIDE
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Even Eagles Need A Push
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EVEN EAGLES NEED A PUSH 2
CRM FILMS

Leader’s Guide for

Even Eagles
Need A Push

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INTRODUCTION VIDEO OVERVIEW

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eading toward the year 2000, most Self-Appreciation
people would like to envision a future of
peace and productivity. Yet many of us McNally compares our lives to the hull of a boat.
find ourselves burdened just trying to
keep up with the hectic pace of the world and trying
to make our work and family lives harmonious. Our
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Like a hull, our lives and personal sense of who we
are can become covered with layers of “barnacles”-
false beliefs about our worth and our abilities to
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world is moving so fast, we may feel as though it’s contribute in our work and family worlds. As long as
passing us by-while simultaneously sweeping us these false beliefs remain attached to us, they can
along. Questions such as “Is this all there is ?” severely limit our strengths and potential.
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“Where am I going?” and “What does tomorrow With self-appreciation, however, we value
hold for me?” become real and important concerns ourselves highly and have complete self-respect and a
for our lives. sense of dignity. It is the foundation upon which we
In Even Eagles Need a Push, author David build our future. Attaining self-appreciation isn’t
necessarily easy. But with self-awareness, courage
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McNally shares powerful, helpful insights about how
to take control of our lives, even when things around and a willingness to make positive changes, we can
us seem out of control. In a succinct and acquire the skills and wisdom to live happier, more
motivational way, he presents five essential qualities successful lives.
that confident, empowered people have in common.
His key message is that each of us can invest time to Vision
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develop new strategies that will help us live the life Vision, the second quality of empowered people,
we’ve always imagined for ourselves. focuses our lives and helps us create our future.
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The five essential qualities of confident, People with vision can bulldoze through walls of
empowered people are: conformity and resistance by having dreams and
setting ideals for their lives. They follow through
1. Self-appreciation with their dreams-not be-cause they are without
2. Vision doubts or fears-but because their vision inspires
them to move forward in the face of fear.
3. Purpose Respected author and essayist Christopher
Morely said, “There is only one success-to be able to
4. Commitment spend your life in your own way.’ This willingness to
5. Contribution create a vision for our lives is evidence that we have
taken charge of our lives.


Purpose Audiences/Applications
Each of us hungers for a sense of purpose and
meaning in life. We need to feel that we matter and To thrive in today’s business climate, your
that our lives make a difference. McNally relates the organization needs all employees performing at their
moving story of Terry Fox, who despite losing a leg peak. This requires an unprecedented degree of self
to cancer, ran over 3,000 miles to raise money for awareness, vision, purpose and commitment from
cancer research. To be truly alive, we need to have a everyone. A genuine sense of contribution–to
purpose about something beyond ourselves, as Terry customers, to co-workers, to the organization, to
Fox did. Having a purpose is the fundamental society–must also prevail. These are the messages of
Even Eagles Need A Push.

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answer to what makes living worth while.
The Video’s recurring theme that confident,
Commitment empowered people are peak performers makes it ideal
for your programs on empowerment, self-
A common denominator links successful people. management, participation, motivation,

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It is not exceptional innate talent or skill; it is their performance, productivity and personal growth. The
extraordinary drive and determination. McNally video is also a natural for your programs on team

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cites a University of Chicago study that reached this building and self-directed work teams, since
revealing conclusion. empowerment is so critical in the development of
Commitment–a heartfelt promise to yourself these teams.
from which you will not back down–is the fuel that In addition, confident, empowered people are
drives confident people. If we are committed to our
health, we exercise. If we are committed to our
family, we will spend time with them. If we are
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more creative and more willing to take risk in
devising bold, innovative, high quality solutions and
decisions. This means you’ll want to include the
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committed to our career, we will constantly seek video in your workshops on quality, creativity, risk
ways to improve the quality of our work. taking, problem solving and decision making.
The video will also provide welcome
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Contribution reinforcement for your customer service programs.
Viewers from all departments will be reminded that
Each of us longs to leave a legacy–some proof
your organization’s success depends on everyone’s
that we were here and that our lives matter. By
commitment to customer satisfaction.
creating something of value–by contributing–we
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You’ll find countless applications for the video in
accomplish this. The underlying truth of
basic management and supervisory training sessions,
contribution is that reward follows service and
executive development seminars, and programs on
getting follows giving. Those who deeply impress us
goal setting and organizational renewal. It will help
are those who make a different in our lives and in the
people at all levels rethink and redefine their
lives of others. Ultimately, the purpose of life is to
organizational roles and responsibilities.
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be a growing, contributing human being.
Even Eagles Need A Push will inspire your
The Principle of contribution is a key for success
viewers to re-examine their goals and priorities to
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in any business. We must ask ourselves, “What are
gain a deeper sense of meaning and fulfillment in
we contributing to our customer?” “What are we
their work. And the video will help them forge a
contributing to our organization?” Being useful and
personal commitment to ongoing learning and
contributing to the creation of a more peaceful and
growth. With a workforce sharing this commitment
productive world enables us to lead happy, full lives.
and fulfillment, your organization will be wel-
In summary, confident, empowered people have a
prepared to soar, even in an uncertain, turbulent
sense of purpose and know that their lives matter to
environment.
themselves and others. They have a vision about
their future and what they can offer the world. They
are aware of their special abilities and are committed
to accomplishing something worthwhile. Each of us
has the ability to embrace self-appreciation, vision,
purpose, commitment and contribution to live more
robust, fulfilling lives.


Suggested Training Design Session Outline

The following Training Design suggests ways to 1. Introduce yourself and the objectives for the
get the most out of Even Eagles Need A Push. Feel session. Emphasize how participants will
free to customize this design to meet the needs of personally benefit by achieving these objectives
your group and your specific training objectives. and understanding the power that all of us
Your careful preparation will help ensure a have over our lives.
stimulating, rewarding session. Inform participants that the session, and the
video they are about to see, will start them
Preview the video before showing it.
thinking about where they are in their lives.

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Review this Guide to determine which
Participants will be encouraged to grapple with
objectives, discussion points and exercises are
some complex and challenging questions, such
most pertinent for your group. Clarify any
as, “How do I feel about myself?” “What am I
additional objectives, discussion points or
doing with my life?” and “What is my

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exercises that you will want to include.
purpose?” Have participants discuss how they
Consider whether you want your group to
feel about dealing with such personal issues and
undertake any preparatory study or gather any

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concerns in this group. Discuss the relevance of
information before attending the session.
these issues to their work performance. (See the
Make sure your training room is fully equipped
“Audience/Applications” section in this Guide.)
(pens, paper, flipchart or chalkboard, videotape
Assure participants that they won’t have to do
player, lighting, etc.) and that everything is in
working order.
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do. Get everyone to agree that everything said
and done in this session will be strictly
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Objectives confidential and will not go outside of the
room. Urge participants to be fully supportive
Even Eagles Need A Push and the accompanying of each other throughout the session.
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activities included in the Training Design will help 2. Show the video.
participants: 3. Have participants share their reactions to the
1. Remove limiting beliefs about themselves, thus video. Guide this discussion to one of the
enabling them to achieve a fuller sense of self video’s central themes–namely, that if we are to
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appreciation, integrity and dignity. soar in this changing world, we must be willing
2. Create the future they desire by establishing a to be responsible for our lives. Ask participants
clear vision of where they want to go in their to discuss what it really means to be
careers, family lives and community. responsible for our lives.
3. Discover a true sense of purpose and meaning 4. Remind participants how McNally compares
branacles on a boat’s hull with the way our
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for their lives.
4. Develop the courage and determination to beliefs and assumptions about ourselves can
become committed to what they want to do in limit us and hold us back. Have participants
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their lives. discuss some common limiting thoughts and
5. Recognize the value, and experience the rewards beliefs. Write these down as they are
of contributing their unique talents, skills and mentioned. Some examples might be:
knowledge to the world. • That’s not something I can do.
• I have no education/training for that.
• I’m too old/too young
• I’m a “victim”–of circumstances, my
upbringing, etc.
• I’m unworthy–I don’t deserve to succeed/be
happy.
Note that these kind of “self-putdowns” aren’t
the only ways we hold ourselves back. We can


also limit ourselves through conformist confident, empowered people. Have participants
thinking. Have participants identify ways that discuss McNally’s point that vision inspires
conformist thinking can be limiting. (e.g., it’s people to move forward and realize their dreams
never been tried before, this company doesn’t do even in the face of fear. Have participants also
things that way, etc.) discuss how having a vision relates to the idea
of taking responsibility for our lives. To spur or
Make the point that we can also limit ourselves summarize this discussion, refer to McNally’s
by failing to forgive ourselves or others for past assertion. “The willingness to create a vision for
decisions, mistakes or failures. Have your life is the evidence that you have chosen to
participants discuss the liberating potential of take charge of your life. It’s a bold statement

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forgiveness and self-forgiveness to let us leave of your belief in your potential.”
the past behind and move on productively.
7. Make the point that creating a vision starts
Distribute copies of Worksheet # 1 and have with identifying everything we have ever dared

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participants complete it. After 15-20 minutes imagine. Encourage participants to let their
have participants discuss their responses. Ask imaginations run wild in identifying their
participants why taking responsibility is desires, dreams, hopes and fantasies. Emphasize

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essential to “scrape away” these barnacle-like that the “how” of fulfilling these dreams is not
self- limitations and to get beyond a victim to be considered here. Just have them
mentality. brainstorm for 10-15 minutes without censoring

5. Make the point that by recognizing self-limiting
beliefs for what they are–self-imposed W themselves or others.
Distribute Worksheet #2 and have participants
complete it. After 20-25 minutes, distribute
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constraints that we have the power to challenge Action Plan #2 and have participants complete
and discard–we become better able to it. After 15-20 minutes have participants
appreciate ourselves. Have participants discuss discuss their worksheets and action plans.
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what self-appreciation means to them. Write
down the key elements of self-appreciation, 8. Have participants discuss McNally’s statement,
including: healthy self-esteem, a positive self- “Dreams you have for your life, shape not only
image, a feeling of being worthy, having a your own future but that of the world.” Relate
complete and absolute respect for yourself, this discussion to the Robert Kennedy quote,
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having a sense of dignity. “It is from numberless acts of courage and
belief that human history is shaped.” Have
Distribute copies of Action Plan # 1. Give participants identify instances in their lives
Participants 20-30 minutes to complete it. Then when something they did really mattered or
have them discuss their responses and their made a difference. (e.g., helping someone in
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action plans to develop their strengths. distress, taking part in a community project, a
major accomplishment at work, an act of
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6. Ask participants to define success. What does it kindness, etc.)
really mean to them? Possibly, as part of this Relate this discussion to the third quality of
discussion, have participants identify successful confident, empowered people: Purpose. Refer to
people and why participants regard them as the inspiring story of Terry Fox and have
successful. Write down different definitions of participants identify other examples that
success. Then offer the Christopher Morely testify to the power of being committed to a
quote from the video: “There’s only one purpose that transcends oneself. Make the point
success–to be able to spend your life in your that a key element of purpose is an ‘inner
own way.” Ask participants why they agree or conviction noted by McNally: “Nothing will
disagree with this. Is this a realistic empower you more and affect your level of
expectation? If so, how do we make it happen.? accomplishments and happiness more than a
belief that you are special-that you bring
Guide this discussion to a consideration of the something to the world that no one else can
essential role that vision plays in the lives of offer.”


Have participants refer to Action Plan #1 and Relate these barriers to the earlier discussion of
discuss what special, unique talents and skills self-limiting thoughts and beliefs. Have the
they bring to their jobs and to the world. Then group also relate the concept of taking
have them complete Action Plan #3. After 20- responsibility to the idea of “accepting no
25 minutes, have them discuss their action plans excuses, only results” that is inherent in a
for making their jobs more meaningful. commitment.
Emphasize the value of periodically stepping
back and looking at wit they do as a means of Distribute Action Plan #4. Instruct
clarifying their purpose and redefining where participants to select one dream or goal from
they want to go in the future. Action Plan #2 and identify barriers that may

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prevent them from making a commitment to it.
9. McNally refers to the study which concluded Have participants, either individually or in
that success results more from extraordinary pairs, develop action plans to overcome these
drive and determination than from exceptional barriers and to follow through on a

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talent. Have participants discuss whether, commitment to these goals. After 20-25
based on their own experience and observation, minutes, have the group discuss the action
they agree or disagree with this conclusion. plans.

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Relate the concepts of drive and determination 11. Have participants discuss the parable of the
to the concept of commitment. Ask pig, the cow and the rich man. Reach a
participants to discuss McNally’s definition of
commitment: a heartfelt promise to yourself
from which you will not back down. Get the W consensus on the moral of the story, relating
this to the principle of contribution. Ask
participants whether they agree or disagree
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group thinking and talking about the difference with the concept that reward follows service
between a commitment and an interest. Use the and getting follows giving. Have them discuss
Kenneth Blanchard quote as a basis for this the fulfillment they have experienced from
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discussion: “When you’re interested in doing making a contribution–to their families, to the
something, you do it only when it’s convenient. community, to their organization.
When you’re committed to something, you
accept no excuses, only results.” Have participants discuss McNally’s assertion
that the purpose of business is to create and
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Make the point that many people have dreams keep customers. Relate this discussion to the
and good intentions, but few are willing to concept of contribution–namely, a key
make the commitment necessary for their contribution that all of us make is to our
attainment. Ask if anyone has ever had a customers. Have participants discuss in general
dream but let it go because the commitment terms, the contributions they make to their
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wasn’t there. Conversely, did anyone in the external customers as well as to their internal
group ever accomplish something memorable, or customers within the organization. Then
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know someone who did, due to an amazing distribute Action Plan #5 and give participants
degree of commitment? Again, make the 25-30 minutes to complete it. Have participants
distinction between talent and commitment. discuss their action plans.

10. Have the group identify some common barriers 12. McNally states that each of us tongs to leave a
to generating a deep and lasting commitment to legacy-some proof that we were here and that
doing something. Write these down. Some our lives matter. Have participants discuss
examples are: what this means to them. Then distribute
• I don’t have the time. Action Plan #6. Give participants 40-60
• I don’t have the money. minutes to complete it. Emphasize that these
• My wife/husband doesn’t want me to do it. are perhaps the most personal questions of the
• I don’t have the contacts. entire session and that any group discussion of
• I don’t have the experience. them will be purely voluntary.
• I can’t keep a commitment.


13. Summarize the five qualities of confident,
empowered people. Then have the group discuss
McNally’s statement that the purpose of life is
to be a growing, contributing human being.
Distribute Action Plan #7. Instruct
participants to make copies of this and to use it
as a daily tool for reflection and planning each
night before they go to bed.

14. Wrap up the session by emphasizing that this

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session has only begun the process of
participants moving themselves in the direction
they want to go. Now it’s up to them to
develop their action plans in depth and follow

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through, reminding them of the benefits they
will enjoy by doing so. If possible, schedule a
follow-up session to check the progress of

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participants and to provide necessary coaching
and encouragement.

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Worksheet # 1
Ways I limit myself

Self-pulldowns

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Conformist thinking

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Failure to forgive (for past decisions, mistakes, failures etc.)

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Failure to forgive myself Failure to forgive others

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Worksheet # 2
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My dreams, goals and hopes
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Make a list of any goals, desires, dreams and hopes that comes into your mind. Brainstorm! Remember, these
are not commitments, but possibilities. Categorize them into the following four groups:

Personal
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Career

Family

Spiritual


Action Plan # 1
Developing my strengths
My assets: qualities and characteristics I regard as valuable.

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My talents: natural aptitude and abilities.

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My Skills: competencies acquired through practice.

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What steps can I take to develop my strengths?

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Action Plan # 2
Making my dreams a reality
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Select one goal or dream from each of the categories on Worksheet # 2. Write down how you can begin making
these dreams a reality within the next 24 hours.
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Personal
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Career
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Family

Spiritual


Action Plan # 3
Making my job more meaningful
1. What do I bring to my job and to this world that no one else can offer?

2. How would my manager define the purpose of my job?

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3. What is the purpose of my job in terms of the personal meaning I derive from it?

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4. What steps can I take to make my job more meaningful:
a. to my organization

b. to myself W
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Action Plan # 4
Overcoming barriers to commitment
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1. What is a dream or goal of mine from Action Plan # 2?

2. What barriers might prevent me from making a full commitment to this goal or dream?
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3. What steps can I take to overcome these barriers?

4. What specifically will I commit (time, money, other resources) to make this dream or goal a
reality? (Expand on Action Plan #2)


Action Plan # 5
Making a meaningful contribution

1. Who are my customers?
External Internal

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2. What do my customers expect of me?
External Internal

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External
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3. How does my job contribute to meeting the needs of my customers?
Internal
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4. In what other ways do my job and my special knowledge, experience, talents and skills contribute to
my organization?
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5. What steps can I take to make a greater contribution?
To external customers To internal customers To my organizations
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Action Plan # 6
Leaving a legacy

(Note: Take time to answer these questions. Use more paper if necessary.)

1. How would I like to be remembered?

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2. What have I always dreamed of contributing to the world?

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3. Looking back on my life, what have been some of my major contributions?
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4. When people think of me, what might they say are my most outstanding characteristics?
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5. What do I really want from my life and my work?

6. What steps can I take to make the contribution I desire, to the world and to my work?


Action Plan # 7
Growing and contributing each day

Date____________________________

1. How did I grow as a human being today?

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2. What did i do today to make the world a better place?

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3. What can I do tomorrow to grow as a human being?
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4. What can I do tomorrow to make the world a better place?
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