Welding Electrode Making Machine By Deccan Dynamics
Bringing personality to your email marketing #seslon @kelvinnewman
1. Bringing
personality
to
your
Email
Marketing
Kelvin
Newman
Rough
Agenda
Managing
Director
London
•
10–13
February
2014
•
#SESLON
@SESConf
2. Rough Agenda...
!
Helping digital marketers meet, learn and do their job
a little better
brightonSEO.
BiddableWorld
CONTENT
MARKETING
SHOW
Completely
Email
MeasureFest
AffiliateHuddle
3. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
@kelvinnewman
The business was built
with two channels
!
Twitter & Email
4. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
@kelvinnewman
The fundamentals
We all know this but it is worth repeating
5. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
What
motivates you
create an
email?
www.flickr.com/photos/jdhancock/
6. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
what
customers
want
what
you
want to
tell them
7. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
what
customers
want
what
you
want to
tell them
8. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
We all know it, but
never forget it
www.flickr.com/photos/jdhancock/
9. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
The importance of
personality in email
marketing
10. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Hands up who wants
more email?
11. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Supply is ∞
!
Demand ≠ Supply
12. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Gestalt Effect
www.flickr.com/photos/jdhancock/
13. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Your Inbox
14. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Personality makes your
Personality is the best way for your email to get noticed
content stand out
www.flickr.com/photos/jdhancock/
15. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
design
content
16. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Personality is good
via https://twitter.com/iamelliot
17. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
But you can have ‘too much’
via https://twitter.com/hollybrocks
18. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Knowing what you aren’t
it often easier to define
than what you are
19. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Inclusive
Surprising
Involved
Agile
Corporate
Obvious
Serious
Neutral
20. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
Five general rules
www.flickr.com/photos/jdhancock/
21. A real person is always
better than a company
www.flickr.com/photos/jdhancock/
25. If it doesn’t work in plain
text, it doesn’t work
www.flickr.com/photos/jdhancock/
26. If you’re competitor could
have sent the same email
you’ve failed
www.flickr.com/photos/jdhancock/
27. Talk about Benefits not
Features
http://www.useronboard.com/features-vs-benefits/
28. London
|
10–13
February
2014
|
#SESLON
|
@SESConf
@kelvinnewman
tl;dr
!
email really matters but it’s
hard to stand out, one of the
easiest ways to get noticed
is by being different to
everyone else