1. Is your marketing software
just a placebo button?
@kelvinnewman
botheredbybees
Friday, 24 May 13

2. have you ever been
in a lift
Michiel1972
Friday, 24 May 13

3. Of course you have
Friday, 24 May 13

4. though I heard a
rumour they have no
escalators in Guernsey
bender01101
Friday, 24 May 13

5. In your normal lift the control
panel looks something like this
Friday, 24 May 13

6. But do you need all
those buttons if the
lift only goes
between two
floors?
Friday, 24 May 13

7. Let’s put this
another way; do
you want the doors
to shut on a metal
box with no
buttons
Friday, 24 May 13

8. This is why in some
lifts you get what’s
known as “placebo
buttons”
Friday, 24 May 13

9. or if someones being
more unkind, they call
them “idiot buttons”
Friday, 24 May 13

10. there’s lots of
placebo buttons
about
Friday, 24 May 13

11. at Pedestrian
Crossings
Benkid77
Friday, 24 May 13

12. Tube Trains
mattbuck
Friday, 24 May 13

13. And office
air-
conditioning
machines
idnightcomm
Friday, 24 May 13

14. They exist for one
reason
Friday, 24 May 13

15. To create an
‘illusion of control’
Friday, 24 May 13

16. And I think that’s
why a lot of people
buy marketing
software
Friday, 24 May 13

17. Companies would
have more luck if
they spent less on
tools and more on
people to use them
Friday, 24 May 13

18. Avinash says you should
spend 10% on technology
& 90% on People
Friday, 24 May 13

19. And he works for
Google so he must
be right...
Friday, 24 May 13

20. Joking aside,
marketing success
can be aided by
tools but mostly it
needs
Friday, 24 May 13

21. Graft
Friday, 24 May 13

22. Time
Friday, 24 May 13

23. Effort
Friday, 24 May 13

24. Bloody hard work
Friday, 24 May 13

25. But most people are
too lazyFriday, 24 May 13

26. Good news for the
rest of us right?
Friday, 24 May 13

27. thanks to rory sutherland
for introducing me to placebo buttons
Friday, 24 May 13