Nailing Twitter Analytics - There’s never been more tools available to understand what your followers want. Use them to give them what they want and what you want to share.
2. Rough Agenda...
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Helping digital marketers meet, learn and do their job
a little better
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23. What are your
followers
interested in?
Mostly this won’t surprise
you but where is most useful
is where it allows you to go
‘off-topic’ yet still appeal to
your audience.
24. Big in Japan?
Does this follow where your
targeting?
!
Do you have followers likely
to disclose their location?
25. These are your
influencers
Primarily this is useful for
targeting adverts.
!
But can be useful for
outreach and other purposes.
!
I often set these people up
as a private list.
26. Tweet Binder
Find the influential Tweeters around a topic.
http://www.tweetbinder.com/
37. See info about all the tweets, posted by
anyone, that includes a link to your domain
https://blog.twitter.com/2014/introducing-analytics-for-
twitter-cards
38. Use custom audiences
to tailor ads to existing
customers
https://www.flickr.com/photos/buskersbern/
42. tl;dr
There’s never been more tools available
to understand what your followers want.
Use them to give them what they want
and what you want to share.
43. Rough Agenda...
!
Helping digital marketers meet, learn and do their job
a little better
@kelvinnewman
!
kelvin@roughagenda.com
!
http://www.slideshare.net/kelvinnewman