1. Using ProQuest Central
• Find articles from fashion journals like Journal
of Fashion Marketing and Management,
Women's Wear Daily, just - style, Vogue, W,
Harper's Bazaar, Esquire, Flare and many
more.
• Articles may include information on your
fashion designer, as well as current collections
of contemporary designers and brands. You
may also find examples of promotions and
advertising copy.
3. Here is a list of databases filed by subject.
We want to find the database called ProQuest Central, so let’s click
on the “A-Z List.”
4. Scroll down the alphabetical list to ProQuest Central
and click to access it.
5. This is the ProQuest home page.
You can perform a basic search for an
author, title, publication or keyword.
Let’s do an advanced search to
combine multiple terms.
6. Click “Full Text” to only
find complete articles,
not citations.
By searching for WWD in the Publication title
field, we will only find articles from WWD
(Women’s Wear Daily).
We’ll search for an article that contains the terms Alexander McQueen and
design somewhere in its title, text, abstract or other fields.
7. We found 769 articles using our search for WWD full text articles
which contain the terms Alexander McQueen and design.
Notice each result lists the title, author,
publication title, page numbers, and
publication date. It shows where
search terms are used in the article,
and shows that the article will be in
full text.
8. Here is the full text article.
This article was written right after McQueen’s death.
Obituaries or memorial articles like this one could be
helpful to your papers because they will look back on
important events in designers’ lives.
9. Use tools to email it to yourself,
print, download, or cite the
article.
Click the citation tool to see the
citation information formatted
in MLA style.
I am going to first enter the designer’s name – Alexander McQueen. Then you can enter another search term I am going to use design you could say marketing, demographics whatever you want to search for and you can continuous change it. You can leave the third box blank or you can add something else. I am going to add WWD . You do not have to enter this much information this is just an example. You do want to be sure that you always check the ‘Full Text” button to ensure you only get articles that you can view the entire article as opposed to just a summary.
