Implementing a Social Media Strategy for Small Business
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This presentation was given at a lunch and learn event with Vancouver's Board of Trade on March 23rd, 2011 at the Pan Pacific Hotel in Vancouver.
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Implementing a Social Media Strategy for Small Business
- 1. Implementing a Social Media Strategy for Small Business By: Kemp Edmonds This presentation is available now: j.mp/kempvbot
- 2. Let’s Talk Background – Grounding Developing Strategy Implementation The ROI conundrum Questions & Connections
- 3. It’s young. It’s growing. 50% of Americans have an account on 8% of online Americans use 4% are using location based services like… Sources: InsideFacebook.com (US) Feb. 2011 Pew Internet Research (US) Feb. 2011 Pew Internet Research (US) Nov. 2010
- 4. Nearly 100% of online users… Use email Use a web browser Use web search
- 5. Important Questions Does your organization have email communications? Is your website ready to receive and convert? Do you have a company blog? Do you have positive customer testimonials? Do you have a great product or service? Social Media often comes last and should.
- 6. Social Media is not…
- 7. It is…
- 10. Evaluate and observe competitors activities
- 12. Two Strategic Frameworks POST People: Assess your customers’ social activities Objectives: What do you want to accomplish Strategy: Plan for how relationships will change Technology: Decide on your social technologies
- 13. 12 The Inside-Out Strategy
- 14. 13 Begin with Goals…
- 15. 14 ...From Goals Stem Objectives
- 16. 15 ...Then Measures of Success
- 17. Last comes the execution
- 19. Provide Value Think bigger than your products and service Think of your customers’ lifestyle Provide value around your products and services
- 20. Find your social media voice Avoid the Grand
- 21. Responsibility & Scheduling Who is responsible for posting content and responding? How often will you post? Schedule it.
- 22. Listening Kit - Email Alerts Google Alerts Social Mention TweetBeep Tweak your searches…
- 23. Cradle to Grave Tracking kempe.me/kempslides
- 24. Schemap
- 25. One tool to rule them all.
- 26. Are we asking the right questions?
- 27. What’s the ROI of your phone?
- 28. Social Media ROI
- 30. Thank you! Connect: kempedmonds.com @kempedmonds kempedmonds@gmail.com Learn: Social Media Master Class – May – http://j.mp/smmc01 Intro to Social Networking – http://bcit.ca/mdia1045 This presentation: