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Networked
   Social	 
 Opportunity
for Concert Properties
  By: Kemp Edmonds
 kempe.me/kempcp
The Big Picture
Where do they spend all that time?
                          2012
Social Business Hierarchy of Needs
Honesty Gets You Everywhere
l it
Honesty ^Gets You Everywhere
      ^
CTO OF NASA, KEMP
CTO OF NASA, KEMP
CTO OF NASA, KEMP
kemp.com
Lesson 1: Express your interest(s)

Lesson 2: Demonstrate your expertise
Lesson 1: Express your interest(s)

Lesson 2: Demonstrate your expertise
Lesson 2: Demonstrate your expertise
Fake




Original      Fake




   Grand Larceny: Vancouver to Pakistan
Fake




Original      Fake




   Grand Larceny: Vancouver to Pakistan
Freelance Camp
Agenda


      ?
             ?
?

      ?
The Power of Positive Networking
The Power of Positive Networking
Lesson 1: Express your interest(s)




     Make Real Connections
The Strength of Weak Ties
The Strength of Weak Ties
The Strength of Weak Ties
Lesson 2: Demonstrate your expertise




    LinkedIn Answers
Focused Groups
- TO DO

• Complete your profile
• Ask two answer one.
• 5 external invites
• 50 internal
• Join 5 Groups
• Connect with me :)

• Bonus: Recommendations
Twitter: What’s it good for?
A Social Garden




An Information Flow
The Language

• @ - public mention or reply
• # - hashtag; to group messages
• RT - Retweet: giving credit (via)
• D - DM: Direct Message - PRIVATE
• LISTS - Follow a specified group
Who to follow? How to?
Research
• Start - search.twitter.com
Research


• Start - search.twitter.com




• Finish - Multiple Search Tool
Serve your Audience




Be Helpful & Create Value
Don’t give up so quick
Bridge the Digital Divide




Develop Relationships - Long Term
- TO DO

• Complete your profile
• Follow 100 people
• Remember your Garden
• Use Search.Twitter.com
• See Guidebook at end
• Connect with me :)

• Bonus: Build a Few Lists
Facebook: Friends & Family
Follow the Leader(s)
Facebook
Advertising:
  The New
 Billboards
Ever buy something in a bar?
- TO DO

• Makes a decision
• Enjoy it the way you like
• Try Ads - $5
• Add a few pages
• See Guidebook at end
• Don’t connect with me :)

• Bonus: Create a page.
Blogging




Writing
Finding Blogs
What’s an RSS Feed?
An RSS Reader
Information Overload
- TO DO

• Google news/blog sites
• Setup a Google Reader
• Subscribe to 10 sites
• Use Technorati.com
• Check out Mashable.com
• kempedmonds.com RSS :)

• Bonus: Build a blog Create.
What is Success?
• Are you developing meaningful
  connections?
• Have you connected with a local
  leader you admire and had a coffee?
• Numbers may help, but qualitative
  measures matter more in terms of
  human connections, knowledge gain
  or experience shared.
One tool to rule them all
Questions?
Thank You
• The GuideBooks:
  mashable.com/guidebook
• A free book that rules:
  brandbuildingsbetter.ca
• This presentation is available now:
  kempe.me/kempcp

  Special Thanks to Mac Lugay

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