Social Media 102: Fundamentals

•

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Kemp Edmonds

Going beyond the basics this workshop deck should be augmented with live interactive presentation of each item.

Educación Empresariales Tecnología

BIT.LY - J.MP
• horten
S & Track

• ustom
C ending

• R
Q Codes

• se
U it everywhere

BLOGGING/PUBLISHING

• mbed,
E embed, embed

• ather
G content

• ich
R media posting:
images, video, podcasting,
audio posting.

FACEBOOK
POSTING
BEST PRACTICES
• Rich media posts

• Shorten links

• Once per day

• Schedule

• Respond, like & comment.

FLICKR

• Titles

• Tags

• Groups

• Descrip2ons

• Sets

YOUTUBE
• Title
them
for
ﬁnding

• Add
descrip2ons

• Put
a
short
link
in
the
start

of
the
descrip2on

• Use
tags

• Schedule
and
share
to
FB,

etc.

HOOTSUITE

• Bring it all together

• Schedule posts

• Monitor

• Find new content

• Track & evaluate

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