1. Careers in Social Media November 2, 2010 Emerging Media & Communications University of Texas at Dallas Kendall Shiffler www.loweroaklawn.com wwww.entertaininglife.com

2. “So how did you become a full-time blogger?” Photo © Dallas Morning News, April 2010

3. When you’re 11 years old..

4. Road to becoming a full-time blogger

5. 1. Contact Lenses

6. 2. CHI

7. 3. Geek = Chic

8. So what do you do? Blogger = Writer, Reporter, Copy Editor, Photographer, Videographer, Customer Service Rep, Webmaster A bit about Lower Oak Lawn… Quick Fact: Visit http://www.youplusdallas.com/neighborhoods/lower-oak-lawn for more video about the Dallas Design District.

10. Dallas Design District

11. Education & Experience School: University of Mississippi Majors: International Studies & Spanish Websites: Hobby = Cash Sorority website & e-communications College webmaster Friend & small business sites 1st Job: City of Dallas, International Business Dream Job: Full Time Blogger

12. Lessons Learned Experience is sometimes as important as education BUT Your education will give you a leg up on the competition Quick Tip: Your personal work counts as “years experience”

13. Five Things You Must do to Land a Job in Social Media Get an Education Get Experience Start Writing Brand Yourself Build your Network

14. 1. Get an Education You’re on the right track!

15. 2. Get Experience Internships Summer or Part-Time Jobs Volunteer Work

16. 3. Start Writing! If you want to be a blogger, you MUST have a blog! If you want to have a job in social media, you must be actively using it. You will be asked for writing samples Quick Tip: Need help getting started? Visit problogger.net and copyblogger.com for great blogging and social media tips & tricks.

17. 4. Brand Yourself It’s not just your facebook page you need to worry about anymore… Maintain professionalism and brand standards on everything from your blog to twitter, and even your resume! Search Engine Optimize for YOU

22. 5. Build Your Network Online Twitter, Facebook, LinkedIn, etc. In Person Networking events, tweet ups, etc. Quick Fact: Dallas ranks 11th for most business users of social networks in a study by NetProspex.

23. Where can you find Jobs in Social Media? Linked In Social Media Club of Dallas PRSA Indeed.com Websites & social profiles of your favorite brands… Job Search Tip: Several social media marketers have created their own jobs by becoming brand advocates on their own. When all else fails, create your own position!

24. Speaking of…Vote for Me!www.fulltimefabulous.com

25. Questions? Connect with Me: www.loweroaklawn.com facebook.com/loweroaklawn.comtwitter.com/loweroaklawnwww.linkedin.com/in/kendallshiffler twitter.com/kendallanne Visit my Sites: Quick Tip: I love coffee. Buy me a cup and I’d be happy to meet with you to talk over any career questions you have!